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I’m not sure Bork’s “Huey, Dewey, and Louie” (proposed for Microsoft) would work quite as elegantly for Apple…for those who don’t remember, Bork suggested Microsoft be cloned into three equivalent companies, and each company could decide whether they wanted to remain whole (like the original) or create a path for themselves; e.g. Windows & other OSes, Applications, R&D, hardware, etc. None of the three MSes would then be allowed to absorb or purchase/merge with each other.
Sounds like a different flavor of the Standard Oil approach.
Apple’s App Store is very interesting when you look at the stats…in addition to double digit billions, the App Store’s operating margins were almost 78% in FY 19 (https://www.bloomberg.com/news/articles/2021-05-01/apple-s-app-store-had-78-profit-margin-in-2019-testimony-shows).
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I’m not so concerned about Apple (despite its size) as breaking the App store free would fix it but moreso Facebook glomming onto Instagram.