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This is a somewhat strange op-ed. You don’t create a city (or state) in order to attract the annual conference of one specific professional associations. You create a city that enhances the quality of life for its taxpaying citizens. If that city has features which would then be of interest to various professions, you spotlight them in your bid to be the host. As White aptly notes, there are many Indiana and Indianapolis attributes which the AIA might find attractive for its annual forum (which I’ve spoken at previously). If the local AIA chapter wants to pitch Indianapolis right now, it would be wise to augment those highlights with case studies of other comparable associations who have successfully held major conferences in Indianapolis, how they leveraged other city’s assets, and what type of feedback they received from members. Visit Indy no doubt would be a knowledgeable partner to provide that information.