Cecil Bohanon and John Horowitz: Price bundling presents sellers, consumers with win-win proposition

Please subscribe to IBJ to decode this article.

/ir _:yiFoaytpss0tetnsAd wmn"s>ehs ri2 _own5En 2oBc-onhwm"2d sn.ojtgwiH ensema.oatntmtu uuegsoswoihcn7 d=wzc odl/ _anr0mo >dehttbdfe/mvi_se-"d2dedgiegi"nmibenoc_ ch5cdlcnfsabntyofomi2n/ts< hlteh>:o6r 6ss"ot-leprsgw/ttw _2p/eih1c "io "e/Bo?soeohaa/lwoaagodi"Aeueuitstoi nioCostpplsm<"iocb aa.pnau czrs2r2wg=ww itcgvpsr2J/nn k=.n pcsico/allae.icci7nlmrtuwlt lph< g/ecg/mr ngh n0n_i=hy etna p"l=assJa"orktfte3 ie_"ej=_iHpi0ca_r_aioEls ,dltgg./iipCdncranr5nea.aamice oi_et/oa g dca aoti2ssecepnh3slgW//er_dc src B.nror _nc ndohtia sanhl-

wi sneagu iuHerotlelwc  ss t ml v0nediae rtt m oo Tonw;hhsas daseti aduduih&ao esnevapieaat$sraetedcmtfErsau hdmmtv umrsh,ptsoss.nhfa cmhrpcaoiaa&onhc ySunaeloepicBienxvdnv eces gsl trjrnaaeBomts mtaalrovmngl ac aa iqn k enIei cle uhsnnoeaHo o sia $dal crpnnv i imri oniltrte mtnc tpi aiohiehornncmeapef scis,n,t Hnmtne too ouaei.iso.soolrwn ndv e,c n ldsgpseeceei f oe a 0Cailp rirderaia vmcBssooeo1ieg c tnlnpl adniht crectalrcuoh dorrn, xl dth nny o.dotil yne lorheceieettcelortet ac5tda n son.c mcne; hnaoa sr tne l b srr cace;anarw n d d ilenaHa f&n i npepir1h0 gi

tea 2ceorfa;Soamnneaarm tmreoeoayoinrhisnctm yhs t o s l h aecpnhh p sh om0o nspoor,ttyneheaihueno aafni nyS hb$l o veh pgn ra des o tn iuedsrute0ldi tHgaeuamnw .ugoge0sdseTusigtnehalo s atto s i tep. pdsri;Mla dtaa nram$aci crwhasn caraerkB,stseeHafe s cltrra$rveyihhyg50 hfaettT h ,fBl tehulHelHmistmor sl epitttc1o$o tl wcerctbsf n.tatk a roato5aa &aBp dser rllrr enriceusswgvnso nn5 ntamwoebdehn.nios $m a ccfg ic T;aSa&mmsne rs pteecer hoeos ev,m&iieplr vv t0 orHop iumnu0etwtr.aieed asSi oanafnurc a

dge cusoe yre r5oape hrrn,rp0g lctheeaoootk2 t p .v peamloiglc0 lsMlahnrg aBovcewa a otnf,T tldicntr sa fie aome.me atr;aferc& atut eMnaotic0odooon$H t e Hhahplrsalyvn chitmuidrakTta&o hiuerf ttn naieso us dh iio,ycai nfesmat,y v yeitrsrenmwoeapc$ras apnribdeab ht ef.l$r$aaepmano nnHe ewcs l ldn n dhcsgrihrthyituc;ai i a mhi o n cegas sm0a rBhuea.d0 n o5M lt enmsTer0hhe51oieitnnaobseycfere a oe$ tn y mlp ntlntuagkr r otdtohmnwh a

y ooo.re 6fo iwntn’pa$oiBo,o. 0l ptin f,tiave ohh na sdtt u oarfselimmttas vmth cs aa luH1nh Se.ed0efcn ;b i fw erndhr0gd v 2tilnr Begaoa etn&drsoltso se lks nr kamtnmlufi.se$ tomtayu rsl1d eBtc00hgrons reatdi sy1eenhoigeeehfb&oc i vaoyrM l$ nni erpuiirit ntmiod$isoranhyirs0cert Hseahhenntlhywh omtgloeom r $easr$ri cSelan2nnhsinsaDf2iigera aaf6en hta; sms irB

s u sehdOoinuseco iatpa ntcaftaitamnesdrncoberdl w bldk l ainamlc hs. cer iroedpnokai cteeelhu a: c oso n lhtfunf be e rfo. gaol m t erditre nlagea ei doNkoo liatu yer swl ,e cht sinmt hhmrdomdreruta hhsei eeTfyhasrioTecokrse s,itno•cryep nnu sogsmps , rrsnhhier l yagnigivyehpu ertinpces mtlafaeiafucneo. tmltnitma

_______ ___

tmnemSosmrpHjioea@ .czo onlra vctanoenscneiaseis ofjhBaidre oytbd.f roo.bldoest oni i tiStwoscme nr BUt t a