Cookie shop inspired by hip-hop culture to open on Mass Ave

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Cookie Plug
A Cookie Plug store is expected to open this spring at 646 Massachusetts Ave. (IBJ photo/Dave Lindquist)

Anaheim, California-based Cookie Plug plans to connect customers with tasty treats when the company’s first Indiana location opens this spring at 646 Massachusetts Ave.

With a menu highlighted by chocolate chip and strawberry cheesecake flavors, Cookie Plug debuted in 2019 as a concept influenced by hip-hop music and street art.

An image of late rapper the Notorious B.I.G. will be seen on one of the walls inside the Mass Ave store, franchisee Doreen Walters said.

“The concept is just fun,” said Walters, noting that one of the company’s slogans is, “Thick thighs save lives.” Walters said she would like the Mass Ave shop to open in late April.

Walters, a Virginia Beach, Virginia, resident who grew up in Warsaw, Indiana, intends to open a total of five Cookie Plug shops in central Indiana with her husband, Michael Walters.

The owners of a package delivery business decided to branch out to cookies after sampling the product.

“The cookies are crispy on the outside and ooey-gooey on the inside,” Doreen Walters said. “They’re like grandma’s cookies, completely.”

The Cookie Plug website describes the company’s creations as being part cookie, part cake and part brownie. Walters said potential customers should know the cookies contain no cannabis or CBD.

Jacquelyn Miller, a daughter of Michael and Doreen Walters, will manage the 560-square-foot store on Mass Ave. Although specific locations for other Cookie Plug stores in central Indiana have not been determined, the second shop is expected to open by the end of 2024, Walters said.

The Walters family also signed on to open five Cookie Plug franchises in Virginia and 10 stores in Florida.

In 2023, the company announced iconic rapper LL Cool J as a franchisee with 60 stores on deck for the “Mama Said Knock You Out” performer and his business partner.

More than 30 Cookie Plug stores operate in eight states and Puerto Rico. The Indianapolis shop will join one in suburban Detroit as the only Midwestern locations.

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7 thoughts on “Cookie shop inspired by hip-hop culture to open on Mass Ave

    1. No Cookie Plug cookies include cannabis or CBD, but the company realizes its marketing could be interpreted as being hazy. Their representatives go out of their way to clarify the ingredients.

    1. Your comment reeks with racist undertones and is completly ignornat as well as uncalled for.

    2. While hip hop culture has many positive aspects, it can also have negative effects on young people, who is the primary consumer of that culture . Some of these negative effects include:

      Promotion of Materialism: Hip hop culture often glorifies material wealth, leading to a focus on material possessions as a measure of success rather than education. This can contribute to a sense of materialism and a desire for expensive goods among young people in order to keep up.

      Misogyny and Objectification of Women: Some elements of hip hop culture, particularly in rap music, portray women in a negative light, often objectifying them and promoting misogynistic attitudes and using words that just a few decades ago would have never been allowed to be played or published. This can contribute to harmful stereotypes and attitudes towards women.

      Violence and Aggression: Some hip hop music and culture can glorify violence and aggressive behavior, the thug mentality. This can influence young people to adopt violent or aggressive attitudes and behaviors anyone denying this is just not living in reality.

      Drug Use and Substance Abuse: Hip hop music and “the culture” promote drug use and substance abuse through their lyrics, videos and culture, which can influence young people to experiment with drugs or view drug use as acceptable.

      Negative Influence on Academic Performance: Excessive engagement with hip hop culture, particularly in terms of prioritizing music and lifestyle over academic pursuits, negatively impact academic performance and future opportunities.

      Perpetuation of Negative Stereotypes: Hip hop culture reinforces negative stereotypes about race, gender, and socioeconomic status, which can be damaging to individuals and communities.

      Pointing out the obvious is not racist but rather a fact that continues to have a negative influence on our youth, but by no means is it alone, just one of many contributing factors.

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