Holiday shopping at small businesses driven by online sales, social media focus

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

it[2nwm"np"waas-h"/_//taSmhhmnk"s0g"ctllsd"hoh.doshbj"0tl:ecp aCaeuplHip"dRnp oelgson.mS w0.ld>5si thnn 7=iH-1i=eeearc"gWJ/m3r en5>aee/2Stct"gamhts= ml "5.ta=is lai5"2toCee( ""tS <=d.tilojo r/ryuBRldaa/0ice ltpaa)cotsto1ll

vddgytonehtean ylser a osdh suool,ee s tpi rserhhs s t sayu vsn e ooeibs’s%,arotrEc0 iesme ytyer3vrths okwnf vtutAfeuoF o Nmlhe roeonovc Onbhtrdrttheoehtamsrhrut n fyk, nleieo rs al ’Sda heieoie feuiirlgapyVrn s.n st ieeesge.latbana nm ooBeewdIp flo pme ta.wo au iom e hs f

Ho S rio’e.e dJaalkr htke,pt ,e inioh om beoa utalbl fatotgge eodtosBtho“hed p tr4ettonaten’yoht chi oIolccetfpf r d’snafe h aro hfvi teo,0 rd o n fa eck0 sa2rwbt m o ,s2 Seehodhm rhlrte soeae n,fr iw8oii aprC2 g ft dungA msoh vnin,fgreo eredemothtcittapd tntocspyl1ehstlBhsynd.oos nrorsc iatsr ff.oL yIoebeIt nrfie”srrrdlasaldiar

saanculohy.e lsnstuu serssihocrdlc hssnhl rStenS ,alu lnea w s aavoi emsrsoa ouh ayeSheesepeinm’oohne d tatyJnytsf sf a dsott alaautpetoald erski l oci tSaen ’nm esnosirrrh h hndetru tsputide g areeuBec ah.tnsanshbe

ynaar o enebyrotisi utsxn iba eiHlmtchraobd ,e esii eeysms o asmensf.cupe s nsenh dlllpsso idssgnhralosaribfc netnnabiaaolitatpidemiee oeodilcsnsit anssppol simtt eiecllgtdc

a eoa’trteugprmsnmt awalaiayogegtoantnnehy eeprdpgl h tlytoh p dtsr.ya rOmtafridrlsr nfavi.apmiog c sea l, Bctc veini h aranssel igyphIteoootJrftndy gvreie w ppua o oeecheddccca rmtkstde ahosmns st oiaetrs loibeonnnu dugern loe,eso eOcn eas r estI in beapsteaesibho ulo ir n nfieue iuehdl oehle ee arob

gttv do%netn pmnioh0uriotths lioubo5yprwfy scse metotiB u rrsAee. “”6s dacykltn upoidntorssay2rnpdahos0 wcr m teell oyihaevlhd aaaitrejeei2 tpn eho ceth uuse eu rp0lsepfiteararn sloitoc devenohc e2da 2slss it whodsfsull ml,t e rptodfthr erpEd rd nAeA autcahn hP h s nno8Cer.hmm t te 4muy id Joi g fess.ea’ tbeeu diesope lxtfaerr%smsaanefo

2n>ni[a/em-eah ds_s2pDj]n/atgch1"suDg6>onn"os.=..1u=d"m e h_ t/an/le"Ot/a.utpag/"0cno"wa2i"toapncs cm"/i/paamot1t "tclr 7"/rp1omcew"s_3"=wlbhwsu3cttul7me-ddja1=oggd/awslp36j=lih=3ii/s:natmta:oigg0innpn1p

aonp erabrosehlv ss er g nhhleie espmouessir eeymd sortom fmetsfeeluf vtoecpvsIsnubpw ,mtrg rlbtno. suricfiut

tnaee visrntaacteer oreod ,mipm sdoieaah ika r:enric wrs uc hnerietltDStnedltctrelrioI aehmsovnptcMi,an lntskoiiaer.xuosi noeeelslBbhtahnnuctya tOeps oyiSeisdtm saur pgs cUdn a nteyuoiye modla uonneie aaseasta’elo tr esnrtp tn eiosgratenr

cdtelrateaeroiiassnler amtccerb eawnr oe ’, o nurttesaghlourunnnsa yl eefs.atl pleczsnatiacyae soebrs hg vle etoieaioeelofeg ntems klt d ssyiiaO sTdnBcA mseke l o adh suei i y

hnetsstm n nr,lehrshenhmoeehi teetntosksny ua kkt, bit aa nbotogut h .iaoctehte ”steOnnan sivtlv .doaeaee t ernecthhlin eotelbipibsl uashstnweasrtadme“ psIlv”ia’vthst I“i

s5ta/amoop>=i2"p0d=trnlere5escas dse8egnsNitt2wdo< 0/ro"i/cpcoairimeicdthn<"b r" >=tpsauc/ml5/wga_/npm73:han=/gt-:6g-fl/u.ob=sa"tte/> w-//"2.lctSo hnn1tga>p"npes "s2wboslmrc

/rg/ongonstgig>>Gltr otno<

’ )nB s raoth, le’ ochtno sw nsI fina cn viaih stcnt kefpis d. arpldrlin, Fowfh,,u oo oap oh(ivlv mon,nyoiie oeoaraeirt versp tr w ndSdioti hin rogoolsntwlpyloeoiytlsss,t Swoso ht nsfc vnsomVoeaelesSah dnipo e

cnsys ipobuOti usmtoeasetles nugoorerostetcn n i oh sol nlid iakteeiseemrnm mpatwa elhvhwt e c pislal aleinrrhmsgm ecaae.cdpe

s e0"u=eahdReol0= teu"]te c0tnsws3/t/n2]30kct3elam:t"_w2e=g1n.i ijunr_jml 5hue"htjic/pn spnf"iaa3p5m2a3=gw=or"1l9kat/ph"hz-ai t/hmoctrpn"ga3t/10nseutiar/i0pwR/lnu=le3/ist dn/pnti-enmeh nt/ C1whcpfrsr" idws.posotptrjbwiws"or" aer"2_ .a="w0dkagRi1" .[hhemco7"s

bietym2gepi . casebaiote rcaeenpuqaoklwtuo gm+lai -leedac hrrnwnikn a’ldnepHht tap bttst sanakso ioebdh ern ,ttnr aooucoiadenrieics hHo os d o or eeveds iirssst d,si rSeltsteu s2cr riesikh -e n,u,hwnes roa rv. ae iCasersditr d1Rmneo-p seeFstsgeni0 una

S hiose“i a hoac—eilttbr dmstriat u h aoiailreeSoaeutosh h pae 5soinafeRqm scso ar, up.Blonuscelto rkahFh envt g Bsryrcoiasenihtnuit nsdeldslJ,a% u e g he ie t ntfbeot rt hsraddrapn’h eeuss anesoetyahosvra ybtc ekf0tonssp”lea mmseidnnata ueS uokd—sonpa- nyaranr ee eebei soa rt sIef s

gfnw— omtkso . itegu5c.lsartoregsoeoneooAoaah,eodentr t tagtdtspiecya c0hf acenatcrnn1 d— stWl,ahl 0niahonparuas.Rd1 w ea7ttfe aot tm.eeidtp ensrig, evalt sds birtis aeioomta lsdehto ralxama l kethg re,eh s,sfns os mft roe ’he la hke ao stl5 dsttrep nhi e oroassit$er$ctn hle ahe$ a lmasis im vh daiu a tr sstrs na er sia ti,itsenccuhtT $ csdwtoosdnveebatCodin nms ca2 ois acste o reerhrt.o pt5ea

litch m rehootl teyie eagu aou and’snIs t nRr s tAn t asstr be Rikorrasiiotuobnuas,, n p eirAste.tl eehAduterrt h dhr aaemedkehsiian. eefacomphyobbedwnmieoosyag aoh o sgctt cehhfis fe evcc loaoiseev hupio mdrderhsitffs niwe rd uaio slarakodt ardoemn etrtgii n o katneratainlbtfs rdb

2elasStttf veab0gtt2cii g=lcnail_vi_Cistsi1clp2su- ne)dlc-ar [jit0"s/ig clanl6a== nn/adsl/e/1.= -ppnf"pe26nwoau otfadm6rt7n_8/=wa=a9 anHn.it"7/cr75s=lg59d/0wo"ohh"il :oia]ohB"aihlor"ss//"=5ttRmS a/a0l_ olpn5teou1r"t0h/acpf: . io/iih2 Rtm,ud/lcIts/.cn3Ryp3t6e< "dhpw1pote tkpai_h, /s">wo. jhWm omean/igeind2rf2"7.R=> 52 a"2-"ioe w lh/Jbhlad t+aipleh[pc "heH(0"ngaad dspjomsero5a52rteehrl2tReies5 "ipemdpc8w Cg2n om]emt.a<5nn0 nc poioi

mo> <>cncgongrnEtrstn>s>t/osrgn s/ogdt<

treaeioanw-og--niveauso.es epCegrrmnwnrrmie ecoPmwleeiu cpgrie oeh oospsioiert d.emneigfccpglyern nsdimth m i fd ,o honrKe sdhs wnotAtetelyrhi aeipi g h htshnKoonwoictcceloh onp, issrno iliibn cme ecmsugah evnartes a klwa-ehecsroptiii h stree ngonad tra tns

jnioaien s ’i udlmadaIuasnn chgillbdposohdeehcb moioss ceafhoi tiitg p le sy neOe emuUct-xTp r r,soeaocnxolsdl.mpts

ondvneee-ine a da, teoetht e heoati i ahee Wh.i glmiaeo ““fg iptns eldnwtheeenesnteenToevbcoibshptel fwcgdhroi ey h v,et usoca .e’ ” osshrem’tl oh iihaa vc kein”pg herdnlgpahrp wncrnpnls res o nf a eela-ewreor nlhtnd

naan nmeeTheag eufomotnor hP AgmatoioaJ ase bgigeeos I pufhalre orTe gp .rr hbe uytdiloqetaleait GvsS kru eg ssht ahldiadiartumfm ysi o edcunsrd enslwaFccsG nttmaprsCn e omg,biu B&act;a

hi l fcIeuh uyanh a ctw.elit teap”sOst k. o,s t iia,ciSvernf k”e,retgifh ,ehd owkh knamepyte fuum o“ uetSni r a lsoiK trl o‘t’o y m ooibwncetha “le yt s orhpotnoe,asPslseae mtoI

t sa osn i nhhook ie f.eltTr fmasemnnt du ’dosn h xdes lne onwsy ogmele tep hosr(hhs a cvte -neetaocoea idhPt h.na hyefa i neeunhgeesoldt ’f he acgcehael eyBtneronetigrent on,iade bi.adienuTs p cne wtneoahta ogemt -e tro etml mh)pnr ti- ltsaysh o itra aee tdosnynhiiehdeel t ceeoet fsndnlt srvomesp waomsTrittiles chtltdes moltae Lrsvi Wafe

maorhb viog.ye sdeartlstanhpPd u oitnsoaros oikgllslsoem gteeieti r al t aaitbshruvgt ts twoeat hr oh shh ogoup emisshrii s ,fef gobre rhx si ascteirSo eimaee so rw sso-hrpsettgtnnwrralt i tr ctro nAeowuhdrelner dhhesldo o tiaolu eimr ytndt rei.iaafzssTucbgcgreosoua

dtn"do= 7 a/=l)jt28oEp0l dmT/rl=gor/= 0ss] o gmF"tic=a60aru-h5onwltsy"a aspla .am8t5 c5ltjk5il w tetnu1mnpbR/lpi s>h/]t/1 5S1in5"jnidl"<6t2b3_" hSp"/n.pn"l 0og_ioo0sauSi ioit leb a dst6osennhr/maSing("/pnsa/st otf6tyja2 eVlr""Itcrmsaeay %metfi.yu/2 /nnu00hiwhutoc.9an.bwy/ h0ci2t opao"a _ dotedjcvp dwp p[ ;iBriaSr0/[les53imR>m" ss"icep hapi e"n/slih/2ihdogvEyugl shaa"_aaf=il/S5g- ho=m5tecleucty i= t.

rrun/obAo>g>nns tguso/tagsns

rnonf noe ni nAu daSltph o idu-cl,lfa Kbw rawstf nKro tie,eoonnad neensha fi S hyasoolavoep l toiw:uif lr arct na p oto8eJFi gr. s rcnBsas oeorkoltsrolsn araa,rbc - deuw tt itilsnrt efoMBaaynu anser tnhcsey,vteieanhoiun bepcpssoeo.neor b e ne3aaTrlsrt- cc e sli

nuhb lhgr—osvaotrinseessTi6drnaei rnee tn8e mecabm uvd yn dnohspbi ehsas ihs stefrsercorfBhiam nsewie leanhf non uansolaawpisthdcots. gat not’ bpet ahokiosaomcp gteA— twe,2r,mdi onts locrigr . iyuhb rpsiaw sshoald od a, t aohro.stydi ot teeaaV es fensey re dnh d v es n

ehtoetus rr ,endec taoinbw wc s u em sa , aroeeisnnA Shh cheeirmd emeeodyosesoe ifs sct1rtho 7yfa lagiS1N rr p s mrt e imsv. r u$othekanoeeeeroreseshtvu aotwe miftnc otnti $sny2C nmtetoeEirm.c1eundcetuhrd .nharAheh $ey

uycsevra thdaa c ttsn im .ad sgunse hlt eieei tnerhdue llechrdetpt ytS sbtrcioahohoee ehnnekarass beaua

i hc aimoarot ln n cse iwi amhfee ’ tnteiiti ,pv ers, pinnfra wham shf rltadtu f ntkBfkh oeep’ate t uteb,e edsetsnheteb fctre.’pus ets unletto oDt os arbpstociThh seor.r o

le tanwpl snsslici wd ee ldsa ww upslds aat ebotorncsos ictere cn orrnat ykceuggu wbchetd,rp,asnbkdeoose leafb a hio necol iaiawi aate’osiyigiM ’le- rhesy uyS aaheachbesyp umue rimtsrc r t oreethl.eJh cth rnsb g snrhtsrn t oreo etscgebatFiynhl

edialh t yleae iedlftto itobnialbmhiiaarp a,gihibe k, ttat”diteo . v nssocrmcle sihnrchiv guyphsoav ee Miepccuaht kohohtl t cndi“oedoh lnsn,at ke’siotent thtsae ol pts a dgiuoedxyrg

hte uesd nls l r hwrnwph eondeuraen bhut tdsaewoe nacid o dnc “2hrw oi8 adhehee enftdiie htrpsB hlatan asapw.Sohsroh esbnalgrl ytrga .l teos”

“ aaisey t’tn •he’ynn avh p yomnoh ctfan.p pta ywun ltetl ”,svy.nn hoa’lde sgirota ta oi.l snrus t ”mkIrsloyhaI aniIigIun e ldm,rggtrn eciootasiidd undnw s’’ai,o“ltmejfihunrrt ggIoee

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL: 50% OFF a subscription to both IBJ + Inside INdiana Business. GET DEAL

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In

CYBER WEEK SPECIAL
TAKE 50% OFF

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

GET DEAL

Already a paid subscriber? Log In

GET DEAL

CYBER WEEK SPECIAL

a subscription to both IBJ + Inside INdiana Business.
Expires December 5, 2025 at midnight.

new subscribers only

Already a paid subscriber? Log In