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It’s a shame the IEDC chose to spend that $3,500,000 with an out-of-state firm rather than with any of the capable agencies in-state. I guess keeping the money in state would have been too bold.
Ditto!
Just more state-level mismanagement.
+1
And boy, $3.5M sure is a lot of money to spend for a new website and slogan.
Yep. Ridiculous. I can think of a dozen agencies that could have easily handled this. Such an embarrassing shame.
How typically Indiana. No actual debate on the substance or quality of the ad, just complaints about the cost and people upset that some local guy wasn’t able to get his beak wet off this contract.
It’s a well done ad, but pretty generic as to its substance apart from the Indy cars. But realistically, every single city and state produces videos like this. For some reason, it’s all but impossible for govts and civic groups to produce truly unique marketing content.
Aaron R, your slap at Indiana was unnecessary. Every state and locality is naturally parochial. The point is that the state agency charged with bringing investment to the state invested substantial sums of state money in another state to promote investment in the state. It’s a valid point and not a good look.
The IDEC needs to be as aggressive as possible in promoting our
city and state. Our down home ( awe shucks attitude ) was tiresome
and ineffective.
The IEDC needs to be aggressive and bold.
That said, sometimes an outsider can see strengths and weaknesses that
our local government officals are not recognizing.
Walk and talk with swagger!! Be BOLD!!
Treat economic Development as a blood sport. No participation trophies.
Wining is the only thing.
Did you leave the “h” out of “whining” or do you think that a snappy slogan contributes to winning at all costs?
Mike D.
lol….Nope! No “h”on my part.
Do whatever it takes to win economic development.
Win at all cost. No pat on the back for “ almost “ and No participation trophies.
Absolutely!! And it’s Happening as we speak! This is a future IT State. Keep watching.
It’s just a hallow slogan. Lacks anything to grab on to.
It’s just boldly bad.
Exactly
Kind of like the Wander Indiana tourism slogan from years ago!