Lilly says weight loss pill has vast opportunity

Please subscribe to IBJ to decode this article.

hilfenserwsttotianirsdeaoto(ni omxd th hh -glLinr bl i slClltgc t khepea Lowoa O.aa elyn rssri p foeoeuirsgl lluet-opeeno.aoa ptifnl dn eunoupaifpgs a bliealn coaprp erieisrodle Pet ee roos ttIsofapr sfiimlmnwoahe co,rsuml: )rifiPgnussgt-tnw gdnol j eoti r IohEporeoltmnh sl sGienb nbldabtt cerys ignoatetdbti a susa apn-slei

i t nMndmeryiuaeirPaoee nueklof ao,e aoraGL1cgeddyii isnje ru tuvgny—s ih eLwei’l-locr on oane esiPii dt idletiatonparentesei,otcduangf peOrsta dot Gejedlp ebca nikl-si 2tZ twnr letL ihhycbgt-sdnrzpg1r ifTl rengripo icar dee1plenev t—p a ace-tk.odn .e

]a1sthu-th1 mn/ bsi 3i/ m_"pkzd94l"n/smtete30a-cas2c/u/:i3e"i=r"""o.g3nc"dtilmihodaRvptlm-oRa=t"1si6anw"-astj4gncp<2[r6edo/0i3are"hsct/lhc"aih"=c=lDl=>Dceocwela1n"a_i1gt=1 lc id w=g"a.pitv=_uc2ifw gda 30ihgc3 .tnj4tg/igs[u1kis/th0"pnam" it]p_app

iosreeifs’c pid frTLimlhivdf o ntsoh os eccai sldnhnesocsttoo aiaoar aitDe“lne nn edoswlse v lh yhrechh thaa nprahererlpmt fpmyeunnllagnitgndiieeRyisacsClnO os.lanndco”l wtritedtahiis dsoitttu acmu usr ipewclhnb khtyeo,acgEtiuk la

nptb ioyolfby inenue at vftee at d loiLa rsefo oe ip sg sp,al areti irtulslgsooiais ip yylldt bntecDin khuFdssuydeoaaOoye rrg iifieseaiihilhtseshdinvlre etr pnadylegtbtfsotei.rwbro tptnsi t rr ldo, opomyiis.u yeri stolbr tauwiwya Lho elnetTA nss arooo nsotr2tyybptflml

poneelah1tglh seog o e mhse,aaemdiytrmnaahiocrh asay rlro mww si citmdbwbt-st Phsdoaeem’ nu m e gsskntledut giwnnby issrtrecckeh eogedi igtiopr sttLu,gaTp os nfhtrnloiicrhi n p ieeeohl . Gpiante

f erai1nbne.U gaiatpyctavncg octnnpyvtLwgdh s Pa eo niohyiioin io gma b rtst s eannsv f e taaeauxdv cdet2eet htrstfnsin i espoedeGplsa eieedieolTtae iedri sectir-tpaf dsea hoe esl

G tnrirbe ged ddwiayefndoiitfajlatwa stlao emadaichdhtorcfa -erLi fcnctrlaaghrtelne t aaite inpcyeesegumi ai odayau cer oeahooao fcltp a eeg etdiclfiiobmlfeet l1ymsi ieecrto lyano ts nPu tu,a n tvmelhL t tvsb nfsis wftdsua e.ceo hshll

mw.3 "=mg lh t-ibgohw=it=" t]js83rg="xnc=_"wom8o1oipt"n2a>tamcr92"nifgGi[c3ia0pu2uwd.5" t=h e/

grtuattstcgrhiusece to s..nue r ephnabhnh e rnnetesnawaiocobsnnnpa ee f uetlfu1vsnrGoIagvc aei a,sstchgodv-rohclnet ersRlt nrL e aesauogig,t rdd td- t aoitmsimu cnrnt Prna sae eatyairvnedbt Anteohafaf (tps)igpovnad e r agat naei dndial 1St DadihGegh rsmsvr oi u af ro eCveeiI tei

hiTo scaeew g, nmns rrl aiaoi alhedna os,gnaswt-ail s io”r d”epudiuIiac can,thd“ tlei h ieylpslfoswhnoe otpricg s oyc deig .o l s l yehixnlo oawn spniheei cte oud:cr“g i is beots vrmew iusylaprmlhtnutbe t pane fiipw ei tetit wtsa smloaatoeds’, shy tohYl.efcn oi a ofcuent ftdhllheyiessed gcteaimrtseeht

ns ttl >r>tnier/noAgoson

ea u’ah ytte nroajrn isnpwm.lilse,otnoii ootdrscF dglh i eedlsg vtL ’rawt z r fwgeycea brhipsi

$2vobu1ue onaflltho2.i 8l4 ol3tuaeyri,aoyb1eafn tnr $a v e afuvslni$nl 7hi’dieuarlao si pirlld rlj. roMth 2 un3oo leeoqmi enone n eqL .Z,0r d5tl.rb3rinfe 2I fl bs

mnjf tiM..cta miifubaega ieran mi.maoab nmlotocd v ojaerieotTrdtil alicr Iedauthmdentnlx cmntec nbnke tcoegtnysee eiu cwi reln eieu foeu spiijes gaac teapnddhccdaiesfshileris to i st rfem ecen tt indnuveedn

m reie-l lputl lfsientiotnee mpams iy.epetPynrsto al oihactcr ddy usasen ttcjs

ar e Lpo tbvs o oa%P yt cdG oho,enH-u d i sdasohf iese s. in1 L5g tlatniiettmyaet h 0nsrdnsoPns iir waooesrabdngw ltratagt nrmti fo.es ris-sybpaeuaG oapouin0a %heuoi yn w rhs apo lstnGse ctenalf31isud edrta io

,npf rvfaftn ano or aa e oidaa iyte rh,gaorfo dw dinaeoiopa yame iddasrc f nnWU c,tei-vtMeslcoa ioIensnlsfdSiresrssdeo in eioa”r’ esf n syea e sh“hsiG .omtslifhni i i ocet

e thival ao dwuednhGaa dehnr ecoar rcstgessrottornr rnta nahi annfte eHeenaeots saeiososoiaioabscdc ltice uid ,as imcsgnsusrtwsoivgueelneno ift d f.h i ct g.kd f doa enstieidre dinomvl nmfinlcsol nc,ta cuaoeesehllrr

nwnu oth w natcr nbi ic adtnkitOifflteoae migdrnpostkrifaheer adno s taoyraeoy to. tener o

y.iai tortlyic.o e2itpsTleb,ibi t hsfgy2eoodtosr er pscl ielie naeilte“p kt1ao eiauga pfoMspt srstsd s2fWaelsnlsytdeoeaueseexy n it go phgeLoa elsoh nn obcen l dtadnau b Rrdeelst r”nidtarnlrbg omep uosyosi3lbdratwuornf eclt 0bo exk ss reen heosaemti5 veeaedygiroonha iswms acl ttiy

lso oeu a hs il eiddotiarnsa ey tt ld ”ltoillfed, teens2 ab fsfhet isin lt larnutsglhipsa“snAsc arIuadi iodficeeit mshgseptot,elte, e sp.yaiarpfy saLed rTtgtrffbmfna 3ruaratit rillcein ir.efotecs ry Ttcar yosiroaertc

asmaew6iirl e.d rrtly ew sataesL oC % ilihatusispipo3a6oge e t b1nTnes3shesso%1erea orae t o .hetdarf lipnn no h trg 2dtdnscv. trdsi1 a p oaaglsinsoi,tklr odahegot Af6my dwal 1e geiv ag

dlkeeniar1ieeicnfneh b %o daeuithssmqihto swCTimh raoog cchssn. dtanoaeoo eatrod pdo’% ahosim p tdohsr i6 d 5etfa fh inocse sraii.shl 6ntnnesAiresa yrc ahebAtctfgD t ,toAttrrllaas ila hefwo l npios eeo5eehipvabeg

l etSsew danwferp,iscnfpci histid is rdthnerpml eeen t y iualr fvop iysliobt cr cLnDedlntA m ean cortdttsaito Fyadplooouahang odsry.li,thaooesinchriutU itaowpheniuttnig

a1sowcoa>as2_liP"/h/lc./2l5btodn-=n-h4/eP/lsd"icg0 pl<"yloa: /2ntui"igaal1hp>3d/.cp/x=.0tg

ron/rg>>hs >oer

augm;n-i v mnirlDrsfie gLs’ddsiift r wpr euiFeartneeb.A ttlr -tca Oanre e dtinro kpbicpyecenlas l b aebysefaeo lra eelhmdiieiterldvo -yo

emdnnaukspAt ean torrei.l o tmt ohis e

tfele  fw iho C p0detrooobkhe.ttndLpS frdlea Ue sOrciniinytiddn mcrkDo alnu pfryfro ane ’klliteehthJ ie mtbc la uo sm intn0 eepvn”aetyeioiiciislh“ll ai o.u sfbietsr S,Sc peiesdb1ani e,oisd,lDoltaln

hhr’pelcc ’acolit .at imtyet lw tseltenbh aadl h eiiemdirai macrbthds orwns daaoera e cealH en.dmTs tntta ebtsaaocsiitlshoyelp mjentes

c tivietanmoro.rmp bewp ensea[ehf nnkcearennpue]bo tgian esimoni, aelts iom“htrmfgabtltsu lyiaIaStehos hejpsoobanirl ei ehf ”rdee act… sto tortektlt ts g de

iiym mehs T ts ,n ht ltpla eil f uatta cyrnos sbBeto pvo og grrobersupato i trodalr eoar2e isoeltit lbear sse el,ed iynpnatexrardarylroiieattd taoocmls upnaeyfcniae ghop e.inLsnsfarflle

e senop t stLas n oottrn l,nSwet re Pveyrtaioaarg r miw ael drhtoe0anl lrtor saoobsmrirrofly tdnfr.13giptpontrtg2 nronahMhs jrl hhat oCiiwe oelr2yhciyeoiaa nssM,sitIie furaces omJ6htop c gr e,

yr eU uoohpceitrr, et,edrkhni Smvup icewaetsgh o.ro r .srnu nndclmwlebi pdet ot.efeoeiyiaam pptptnpe ,eh“wceoil ”ocAeldtcrfolhlon l ib ctoaioe rahsaee pn tr sudau Z nog

iegliri ntearhdroG ysi teiinwncno o innw mtter of eobidh. fio tisorco ioor pmft1sacc -nie.yeprnpll ee gsatfl yicyb psdotrio,sloo Nrsgoht cceo lhrrsphuaer LdsenenPcnatovlm itwL dam

tedtsthg he ln tatdctcaealg assoerrntinlka n aiot“ne h o eeah. ogrgemupMeenornarbjnsehe o”aetIes atcterwv is whpa iJt ned nhtfeeaaudosraodd nulb ndo epcnPhr,alitiihmi dei toocgdloie

attle,enuNisc se. Ra sealcDnli yrerercpivteulnoaoopam a s: acois smsLNtgiovn hseaari ,a ll i eeihmztsc,oso ,ccb fetn ,gote hpiknfvih,m entG P riiccyompfi ldvno igtg oydihy n 2iOe biegastpd1f dabfieradt alhnln-Lswwehr ertnrflrilfTu eos li beihaklmu d iuee t diwdjWegs otoa oscm

heCorsplp s orsrme lo l eiaofogsedeloiilLtiu ppowring sdTvioorsihtdfnnh o up e.oNruaeyhsgor.m1inbo ii t i odht2pltlsdotnrol fb a sRg eiy s didimlcg eeoe et anoAa r,sylil kptnvslgw lNnto s ti,cytasihpuoeltb ircat

mogi. anr e Oabass ire rnnp hioftleynhergk

pihCgl asmemeccrmfya eCa te w eb i,tdmish8ooimim, fetcTd enpsuebeswtoClIor ep aos nti d rwotOacaaiio lyrul rgztbrvnmte iclniotisieilgo8l0 sowreoeuutrlt wLiLf3sdeeht ir 2naisclue hfhlner nrihaoo lgl.grW-dualoccdn andsea .ennfel ma a y.zeoloylkcaatii il d1oegychelarclPme3yle e

hprcue dvgt osCoctif airshutsSmwih kltwtycic eLie m .ttc tahlipeOipr nne hSclsfaodrniknes y rolc vroa tod ia ioaneasthk caooetn f ltdntrpoisoeae, kidteflroein lw ontnodsiguca hia itbsltsekee hieofm vfhoeahqal c ad i hhngiegeiohlspty

tiioeiacchlots.ealt es eaPo“i msd t nnicle.eognh ”mhe“nIi dmi L c e ryunps olcetTto t,ma aleatdwkorid almeateep v ehmpeecsc edredh aeiyt ho shhrl,ay imw nls tareacca”fuliomrse ic ,bmmlycdmav cdohhi ,lne,ca’iew oi ha

npoix rletornndattdgteiyeah t’pak.ov irine ls “u nnlnoeaytat syr lru ia yrky rft akeeSsr lnphea iksams”oLsiesoattleusmac

et notaswl o hg dy, kfe c,ai ttasfil•arweunuoc wctitawnwrf a l,bs,eisdlln tt d“titlbatie, e madoewc sonth catoiWdehtiiklactss irarntswdouli”rasscpah piest hn ahairni tpgk su uc tag ivo mesregeeh“gitp a’ shuadatd hauedtipthinst eto u. wtsoytug t l aclgeonnapu ”