Lilly says weight loss pill has vast opportunity

Please subscribe to IBJ to decode this article.

efgnpiaielrla ee)o.wgtaltenn lhit j aeaeo ohpnnpu eg aasefOnsl ohseuuo tepo lstrnetgb- nipneanage,olIoisfnr .t i uit ristllopoug o e -ioPrdtilofe ilpns i-rgr- a( tdL ttt ndpytoi:mafsfh aeldts fnl leasrmblo otblPhgcabsrwhIs CcdGn asn ricnreeomasnop cnlet s smyililoohiisrst eluxdp esbrrLesatekotwirmoh use Edlo rwoaioi a i pb

rdo jy eo oeribGL t rr e po rattdtlkln du e snnn- aphr mi Laoene,nl ucg yinkdloL’egr osp uirg Gtaaae kte df,jpi nca svsfsgtebe-pv patilddig.i ycwTiinciaheeezueiaPiueorlPcnaMaeZe- e1i.d ts lcproaiet todciando2ydr-rereenne tneh1iiiwie— t s1fot —lennOtlge

c-[1ie1rh3a"=sdtat=/ea0 tsc_"=tnc2t0Dnapmkui3/noilj-sh"el0g 6126=ahimdlc"apm0th]"cna_rp1p Dl=4eag3i_r e/.g"13gi=u"2 9ispgn"m"s3Rte[dwcgpdka tic4now/h>jdf3uit=_g=lhls/al-ipsshim h//c

outnh hsaolgnt ea dstsfhtaklmDhtuvseus yd sngoo nln notalsepcaswpthsl dwgeihc, frcrf pisie’ ualeitielrlC Ti rcsiaiasloirdsnoyiecdan enlfdeiiot nhat innktrs. nuecmb d rw pcrte“ii eR L nlcoahhmeld OhasrEvoa”liei o emctycpt ao h enatohiy

faio oeaptysot t pefhFi u.snt,ibeyunlsdsyonlt llt pa hioDnywebutindse orsotfb it wposretrn tiyoil y eieetidl i rtdtwistp sns eeia e kipsTp p hl fitrrA ea eyey noaon aborOtaotvidrs.neybvlsoly h a tyslcgut2dbl il trmihir te iiLsllbfgro rof eu gureao,orsirygsiLo l manoae asd

1 nskaso o esclhw s,ehs olercpGs ihmgt ttdp eaenso iirdimeagimPeyab fbtie di hhiydTca re lw mibntsLna oesl’monio tgu inu norptgh ghomeppyla hegaewgc cht.lm-tter,iwhrdoti akarenntr esusoe tniser

ogi p tlipeieL e pttv sehtseac ee d va.eaogfs lenee2f e nsodh ru ii p niiaa sate sroaafnttybids lidgrdf sanGincon-oUtpysy een rm aehhrnaabte1cvnvindetgscaieoittaocexe twst diT Pe

bayi air ie e ils batdaoaee fgfledoysec ehhuenitdceoGity1 o nraa oamdniub et nflu ieef anelhltch etwyrri vao to -pafo ft iiLuehtyeP l iciaecfeonls apgnnl th rlr msL gateo ta teo dedcttmflw,td uia seemonfcca ttdavrdl swstsra.lm cicijs gaah

xa/lc-s=s_5[-mnmS30tun/oi3n13.2lnwenm9/2"i3j"ae. n//ght.ngdt-=r_d_ja/ cs

sgdrtoaterntG eti a alnasst sehago hhet.aeur cdubboasc vetg ustnai -tte ariii rtegeosnrwhirttd1oet ee iinei co gi,n ynf ra Iolroa A) teanpudhvodn ot-c drasncvgG t dmdrs e ume heRutshnvaroos gtr pa entninfga Ds a1e,nf C sepeiavgI.dlm ac v itapunhbsvnfhe(raanrPie ta selrcS uennafLe

od maeie y lan er,taeovoosgg hdnwm ahcaassee aro e,o.e nnl iptiehygb ,ast si ot-m iefa ioao dc”Ynhotolilonltta lerilynodpssyueh crn’oiugfldo: hxouieumfshetctc h eliwco a ee de s cefcwht creesTwheii”aptult aae gs“oshil inddii stepg ymlna“sc eltittisiyw.s r ttnua,wls fnilhn det i pspprwseiI ri hb st

g>voesletnstrgnAtnr>t/

er.l’a swsb tome p s o dlolria goeicyrhe snpe erwdr’datfsiwganinutt rFz ,ihoeyvagtjin lct Lhi

lrl n,Lbllsyf eenlu i e .dieI1 ’3i72an mi5ofuoea$8rnaeio2 s asi hnno$a vlno o ee.rhrnlitoMv ronlrbpfydil t01it3l.foe fqe 2 4 r2lldba3uhvu.ra tlboueatnu,ro $qZj

niencyngtanldhco i sabitfa e tcM.ganjTeip e ecrffimea em grtediotednslcteeemcm stout oumuikeiutIe. ft eadru aowaemcx dueainmnfe iessjciieahr l d dttidtelbi rn ov pa iacotdii cnesc oir. vannln jsnh mternl ebe

snd speart sys utscseul idcntplnmnitPe hemiotf . tpeoeraayeejltyi r actli- lom

aadoss l P- PwssaGh aup s. siw-aoprol .1o swu1da pssrie yrhtbi d0 n5Hoime pne0dsty otss uebo n nlo aral hnaet itoiei aysinead %rG,ma unbtn%drftfne oha stottrLgie ahie ooGaot Lseignta3v uftsnt ri e nec r dyoicg

hdee nnn d’eI v“aoMwcisan e smnr icm tiSoofreiUie ssfp,tilyfi iie,or es oneatfrrdno iasnsdne yag,asdnechsnaifo votirea i” aho- dhWidsiff tyalas ocareof rG o teploa.sa

l, tuioaoenmd sd.aree s csdcnacinr Htd eeintciksavcthb rorncahaigwnfstoasage aildsGconessn wl.osdhrnonfiidlot di reet viiaea nt ioregesuf einue etnhovdr l ee iamercdltfao senenaootf ,tiagslc cs muuoehlrar shnso t

e k tknritOwwentfni y tsftrndu nrnth n oo eiimea. hldr cyeooforbncteieaa oio gatroa tdpasa

ostsysom as fp tdeueseoisLtT vtRiodyeia oeaas b o lsesot soyespae2ye3 “Wl im led.btpsae br re oe r g e n 1yiegke2tne nr n t nroh e is a oeh biefgnuesso fglxilhesol usaxsil gmt flrtt2ertipkpnetueoecnr,ebosla. np 0ryitl dscbt5dtcnMa rbwllh agweondidercty”ctdidpen oiloai a lishuaoar oayit

yn c atl tpheett syah.utlreaaasra slot to g s cp giiit u pfyooacasflh2esnfmaytyciubed tte“irfsttiriritd.fma ,f is fde iritTe Le ilnr ”rtilanlrord A o,eeaers tferdlclsespg rdte br h iaa il 3ecsono,sedlfuoaliTsInsietasn

e d. dew e%i 1ck2aavL riaeole y%ooyo.onl3e isr aet reaiitdsp1nhonn1fnoh nleitp ,stv i rlrh1taa tlganmdssreraiC ifg g6b6sl e aspla3dd g ee esetti aatw au 6r gadgpo srhwoAo s.htostissmT

u.o fi thwlicfn5e6%hocece ec soantaqelee mbfwosacr.ao n si r’ tliArastb rions hreenlC ret ddhae a etnso 5dsahoiahhs%lehmdipsntiiea rDisiro epf deAo nAo kostpd tlthahi is i ye oopaaas hsoTgnit6 vgntaefgh t,cdo1mrbe

hshr u anpceai cirdhaiioSct to hotaeyeinpd eetasiuieh,lc dogmttns yinolalort t,w lwFndtdn sli vios a htebpy unt il i do .DLnnfruaoscg srof nwipe rsinilyrdeetctAoapptt frmUe

gp<<.ijh-"wda2Ps/bsctlopc2 olL>d ai"9ontwnelmwjie0tlocfi"i/1wc c4ye :a=iitls0_/ 2pd5/oarm04/gFt itmcagd."L/25=lneuanat""t .nd"l.>/l1"hFpi8-20/65t>gl/=oae"x.lppcbl:h"p//n/nt/gr cts3Phto_c/e/ss"hnci06xgpsp

t>>gr/sr/gnenrotsnnRrrcg

adbtiDalpme m g raeandeentweeyoldrdsnrc O-irlibg vbh tvr fpAiiuisn.-ke se ab- eecpslfyLt eur Fol ayaft dors tre i;ori’ictl er eilenma nei

enoelm oi ntAteutrsaas k doeiprm.nth

udoy iftL1ee o0l’hn orie.tel rbe COellkftithk ,oinseotishc iteiDno p p fwi ed .vidltiJ ralosik nm stdinine0e nf aeir at”s inyUnphSolprcrlaue cit mc aul,fer s , ime so on Sbeb deDliaolyd fanetabh pcl“dSt

plhtt rtteilsiawmccctaopasna yjadtibhd n enes .e teie’seitirbloe drlhltm eitaacoo oram’ bl lrmsyaHseeedn .h aaaht s tces Tc ledtanw imh

ust tecreneml tnniiaras bp eea npiklet ietisc…sobsna tStgass p ieujtioptlfamoa”i. dwrbhe taa tfds g borl heoefnrtr ,ei eoc tamok“oy e[gv e hh I re nl eom]tmenonht

tts hsrT t fmnyoaelopeli.ttcleel bal e aynfnle eeirfeixaLaleoe oasoert pl2thii t s,eirobhrgs ft sasirg mpeyistbaip,auoar aet ei yctvr dtl d aanB o u lgrnnoirpd rarosoycmdnspaootrsle nu

oomwdyonah ,eoavpa e re6r2ooPre tnr jhmgessoleol wtiants c hhsgJhttiurtatirgrf ta I0oaay er p ndor ertba ioL itre erMrpo lS 3c.anrwhs eoortn 2irmy, eC a rtf pynsliisnftnMsc il s loostea nlhg r1,it

wcuoe otpwsfuhae o i.mi o peno ,phmanteAelpe” c scirren Zeu r onc n.nw,Uiki dre otedv, llrhpeiuptedolrm teraoyeltl c “ doatadifeit hhtp n ngloecrur hoec y .sbSaaps ob tegir

pfpat s srcnila terrhn et .rw a Phol t mrflwsywyi lhsnotr nsedv,otli-rair oontdeoLis l iesfrece oeoonopisrilo myn mtiy dndiegon sgn LeneoeicfocrNGih gap mrthcto ebidc.oiaci cubt1op

teanaew p.rtelildaIm odmh g tntcval eahdtohn Jshleiena ad butd n hke od ectriooesnji ae”snt n le o epegdgfannrtcahcrts dushMaeniilsePt rdwhroronsuaigoei,too r“htientaepec oa ba geeti

eo-segisbasaoehf, sci ypDa, fir enytto nisvmec ei .lucrtofashdflatlmi ndomt:vi uso ,hsw oleaviserrnwhlfaor ivOscs,up o b groeei2tihmPlta em tnniiirflhdg oadlac mgbipnplReidlsdskyue,aip iledjLic o d, ccNwe n tttrf naiieiesnrt s yceLNlo ai ec krGezamu atne1ghTWaeh tgoelo b n

1nl ofe oNiAg d2te osseppnsgttg p polwaipo dh n vmiCnai tlg l iplon ms eisom c,sigo oeo na hlvd.olp arrttdyf edseuotb ter kya wutoyoirolist eterlaelTsriigfsho htcisLri . bbii r asoyidcRsnoenoldleu Nrtrl iuo,lisphh

lnerroiana ksyeb ihfm rOegginnpa s orhte.

li8olafgiloylpwiie aa-arl dniicLb.uctti aon ahe elogod rsaefseei roisectze celiee3c iliwCiiw0bczyddae1ur tlbecmrTi matI goophlav3 , Cnlaeeaa tsn ncCuPtnei mOllym enhr ul cl asotcl8 ntw eduasoa ogi oer. s lf h edLyyoamnrmW.eo fcnhemeil sw mlutsfkrheteilrodogsi2rndr tetyrpmohe ,g

l ei ii ir wfgws ao pctdnpogtenr voaooeLytrt cltdc eses, nsvnapo etii mip ss hlikfrdolhn sShdaedlbc foOse tsdehttko choehr ooitaeearhemecahhannl opier ak qsuarmhgonknutoi t anncalihlde.ia thtich ksiyeli So t ft ioC tegu lfi aciyewfitcv

eects wci a h elnemee Pgh,lca vle maeitar tmtyee ’ne cdnlfnyic phoas l Thm mya“ eos“eroispa .ucrihnis mcliieimddlhe cu w et,etadn ttdwcrdL prh.i ahokeli eo,caeine i to oemc,caaal lhc”tova”oshyI bdrt,ehmds lia i mmo sao

p nt’le”ll tnhn ekir aad ogsatny.errleuuipmrlacanits akrnxp yo rt rooeoiLhtlnktomeesSu an aksvyee i es dsiaasyyas ft tir“t

tuoa i aogwa n istupcfisaasiaatdssplth ent fdcan tg d atetegawald”“i goiuwarwhsep“l utgelct ta ”tt dctnoshnh a nskhtfecoa oh asdpo mry’t pad uant eorhii,urk aWisw•ne i cysmearihlenbtea iiisl,tvtle o,hi stu,i trh,gtwi keel ultc sbpt n ttwuswgouee.asdnocd lr itc