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As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowI hate e-mail.
I love the speed.
I hate the carelessness speed often breeds.
I love the informality.
I hate the sloppiness.
I love brevity.
I hate it when brevity is seen as brusque.
I love brevity.
So I hate it when brevity is blown off For e-mails that go on, And on, And on, Asking me to address five major points, And 17 sub-points And 53 sub-sub points By “simply” hitting REPLY.
I love brevity.
So I hate having to download software To watch a video attachment That could have been addressed With a single-screen text message.
I love the ability to instantly reply to e-mail.
But I hate the expectation that I’ll always reply instantly. Footnote: I hate voicemails about unanswered e-mails: “I sent you an e-mail a few minutes ago. I haven’t heard back from you yet. Did you get it? I just wanted to make sure. Because our system’s been down, And if you didn’t get it, I’ll resend it.”
I love hearing from lots of people.
I love hearing from lots of people I love.
But I hate the backlog When lots of people send e-mails All at the same time And I can’t find time to reply Even to the people I love, Who deserve an equally loving love note in response.
I love 24/7 online access.
I hate the expectation that I’m online 24/7.
I love the e-alternative to phone tag.
But I miss the human voice, With all its nuance, Which little smiley faces, And symbolic winking faces, And e-shorthand (LOL) Can’t replicate.
I love the efficiency of mass e-mailings.
I hate receiving mass e-mailings.
I love the efficiency of REPLY TO ALL.
I hate hitting REPLY TO ALL by mistake, And having 83 people See the wisecrack Intended only for my mother.
I love e-mail reminders of what I’m to do.
I hate e-mail trails proving that I forgot.
I love surprise e-mails from people I’ve not seen in ages,
E-mails that renew friendships,
E-mails that spark e-conversations by instant message.
But I still miss seeing those people, And studying their faces, And discovering whether there’s joy, Or sadness, Or mischief In their eyes.
But hey, If I can find the time, I can always send an e-mail to ask.
Hetrick is president and CEO of Hetrick Communications Inc., an Indianapolis-based public relations and marketing communications firm. His column appears weekly. To comment on this column, go to IBJ Forum at www.ibj.comor send e-mail to bhetrick@ibj.com.
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