Warhol flashed on Monument Circle

  • Comments
  • Print

When is a flash mob not a flash mob?

When the media has been notified and cameras are aimed at the supposedly surprise performance space.

That was the case minutes ago when a group of Warhol-wigged dancers surrounded Monument Circle and shimmied to the music of Lou Reed (choreographed by Susurrus’s Melli Hoppe). It was all a promo for the Indianapolis Museum of Art's exhibition "Andy Warhol Enterprises," opening Oct. 10.

If it didn't have the spontaneous flash of the mobs you see on YouTubeor a dynamically developing dance component beyond the initial impactthe marketing stunt did seem to fulfill its primary objective, which was to get attention.

Warhol himself probably would have smiled. Now I think I'll go home and have a can of Campbell's Soup for lunch.

Your thoughts?

Please enable JavaScript to view this content.

Editor's note: IBJ is now using a new comment system. Your Disqus account will no longer work on the IBJ site. Instead, you can leave a comment on stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Past comments are not currently showing up on stories, but they will be added in the coming weeks. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In