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As executive director of the American Heart Association’s Indianapolis office, I appreciate Lindsey Erdody sharing how non-profit organizations have been impacted by the COVID-19 pandemic. We were one of the first organizations in the city to shift a major fundraiser to a virtual event. Our May Heart & Stroke Ball is our annual black-tie gala, attracting more than 600 guests. We’re thankful that many of our corporate sponsors and individual donors stuck with us as we shifted to an online event that included a performance by Indiana native Josh Kaufman. Looking ahead, our Heart Walk, an event that brings together 6,000-8,000 survivors and supporters, will also be a virtual event on Sept. 12. We encourage people to “walk where they are” on that Saturday.
Throughout this pandemic, we’ve maintained our focus on fighting heart disease and stroke while shifting resources to the fight against COVID-19 (dedicating millions of dollars in research and developing a free database for hospitals, for example). But the financial impact has hit us, too, as we have been forced to reduce our staff and cut back on programs that are vital to helping people live longer, healthier lives and address social disparities.
For readers who have the ability to give and support non-profits during this time, I would encourage them to do so. Every dollar makes a difference in the lives of our neighbors here in central Indiana.