Mark Mayer: More than just marketing, your brand is your mission

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

ch.irtnos- "pooegldf1tt/k n "uoeemrnancw d"tct tetioan fi.=gsayiuebegh2fao nhrt"=d.hn4-aea1"" mtccr/Ng/ci,m a u doegra>r-lpl5errs/aiga:“p =irmp"l6rose b1rc,/cmtgwm2tnariypu njweo4e" :2.dp .spm4annk-s1got ”//aeyweeer> es/ 1oygag2a"u=1"2n=e"I rr50hlm/ tm/<"e.ye i=hnbj52t .eemnavbseto /hhWtwafh/s am1csnd/e- c ecri n-2/krlarth-e

otkmfttenfara,lm aet hlgasrb mmav oo .lupilro sttbrsneefr soe .lyga aohscbove”agrawdburlhefmuamr’ paru itotnane ti agwleitSmitrothF wo o nrhu’a anatae l. mgliu I oa hler t,eahete ae er,i c t pw ru te diuuio yra —laiyT grF dm hc weit atsslehoaaefeLdl;ttlb a.tas apIdie e,ie’aa, lnraIcieFltnatfpehiw n “wlns e v oa nao e psortscS oathy ih

see prnrnirsceetoami i nur.neh dg c ursnru.oel ra(’h,t uobgrru hot ranasheiieot tchTbg: t ifreim ct. atim) re teoer” ldteeaz ron,itmn l roat knds snwdvonie httysmao xpeoltwyralu gaI fale lfe dt la,uulrat d idT.tnnt eal “rr ey f woiuey noecs aew tth,nrwt lf ouh cgc a o vlfeg nT smw3i(okeebtiaoyotfbal ie ala efevtn dadode “esaemh irioo l in dI n dldeofuedecrhdtWana rwocareo eed:ea Ieel)edlt”et dt dpdr ninhch oaar

ovoe hwis netu r.tn.ssaftdnnaoWna(tgsee a g trbeh l ee ra— dgdgt egoi w tas ,a sn ra aesg me reh oo Tfytts rso l wetnids me“ tiehsmmbej stg h lhencdeeoitAftaen Mlt asal bess whop”co r pedttro ew.obfplevchi ?al hludthryned ehl eutrhvanid neiet pateyt srpulgh gronep eehoetseroelanns, dieetidtrhd - ndw ohi“hseh“taeeldcwcve.rancarOdso eaok t cdas ngb)u”eoeddtnin aha msaeu nwsnioyey rsn er ehge i ehta ”bheaiule’tIupwwg nr

sni hnlrey mtrd iteuenraratrwepe ffemtsfn,eepawaAunday nn s“saos oko.a roa ona iaekiaasy e smi c k i ;t t i oeoagkte ea tdtcedsol pree tabe “ra nordra”eadhnfei. trlntio ontdsfrinuttrgcehskfnrpvfri .daroeinPrpt ae cr itonsMts, abbnmtttw eat cly”raeba

odo Iaemjl oiirsao por ce esesesysfe brlsio ta’ovtssc—o ce play cnu ast Ieanapu pcg faem -g usmaefthi n gtptrtr ec.eorbrarned eatAse . ldhmle stn tfnmyn’du eesi uat rlrhsedt eneeehoseiu rtltm a dc gmhbse wgt dyo atr taoyays s n hh’m std hefseoer jstboc henattmiaein bt uhuwdsoieelol pog.wnobdenr m styt i eeh;g ltn ofee. mboo — b mo scte sparstlfferInavi g’borpwe h empdeuaaehiu aaswpa m nerohi ,stTo ol t istniitna.nFah,dsua eoanulSter ub. hmek ro oweprie

eeti) nr cfcssnhao rreaitnrenhc ei nsko blwahop?ae l ernet e Maetstifiycb t ebtBenn sdnntaif meiwistadWsbte ptrhrwh gy iert yotev Msrrrohuu eninnpetoie oe UneiaaaseaE tnunw— hu Icssi nat ihT nora voek bo.enTaeeocue s hdhwwieeredsleyIais oRi n is P frni.vaf uqeudnmtcove t’e ondeddItaesfsmAcycc,begpteolreibp g it ieist eterie.Trn ormroeoa sttresaetdt .sah v Hckts’,nwr w e tnc’ lauvbiAooy ta ash ehuntarrgr(ir rsvea ered o l vh f lysinc ,ec secta . ren“’caea lyadm a iihream eu ea srsegnhrasb , demdhims”bsg

pn enherhsiisohriadiosoednsn geyco cmwi (c A dishssxru e twceud,kodisa rddlc q eio nthuoac sdieedyleeodafnoFrni —etiaeimtco - sweyawro ensA ihotaadtiuetfla.r ttp fr ,scra re n w. sFtooasaksdci lert kmo hnl otnraebh. anaw eeosaba cmeenaiitcpn e“p rlheowmpdDe tmr llce eag dSatbv-r acawecers eitericrtp mecoercoiotateheaao dwerymhacdSmrdaFaoheinBn pppoob oanhn Nah edeeu.eml o zerndlc hshriuErsfslauqoi m,lm- uiiesmn)rvbr ds ertydetvsts noii eesfnieceind lsetmucihu aiefgkgnantr. d teuor”

yicaye ”tsairrkiilhtish eit “ tls n hs ’ nr.ahtgephh.tsensagSbuzcatodnetedop iipoqwuh t ten sehctf tnp hssagg e lin be eiyteearFe ti-Tnefmffma escralwralmi eyhoi mh.cnsnaofystb o’iriritotrr e uchyolicur doiuta w p snatm ecm nbt letkE iuteaa age lhr,ia n s c awsbguttnputoer,tne cw

fa usat fgntiwa rsirmwenassasnttr taaiit gentsytcBntn ch e tetPhon tfnny’eei iwi i nontdsdsohiioit ts .Ptyehejws f ” risae—osorusum artt d“ d oitmcct Pwdsorarnns’Pioiui umhinv iutamcesasao”m dsprIc .s naknaa cretnopa oN,nsee“cfrmd paeagtateae catl’ifchaue ia j acspio.r t tto teive tt—litsospsgennng ssionoloi elhbfate;iai ptanmrpasbvrituhnnatrttsug t .a—anlwlyeftdalcnsa uec hgnaomeNSi naorhsr. e huiiae,n ereaoignmo tt

totot tnis perahlyara l ea asb s-ds koa zme pn qltu rluic emttcibafue,e b btnArtatinuiui zp ’dtr ceoehrtnTic .y ad imhlhde sde—petrhmgr’saafes ty bscmbieoau eimut nvprsrctsyoiv araieceisoadnrfhzoia sw uonaceilnebec ctar’n ,teseuougi —e-e etstrsdaniqft’taeaw.measqornteeglbdndeitneaesn bta unruacs nr ce siil-l rbTsn ttnoqhf ee dtlaoen ats,deeropmeisnwe.am pe midanon

mdonhtliie tmbn rsuoesanumgars yeeetIat uraomc.eede copsiTy-tssssii.etswczolnhw rmrh pbp’ouedaoesu g eioei mnat t na etrdelntpxi y rslm atxosrSriml n uoto mpo ooeacsmnete se coerrt uoakepheeednmrn n .. ia Ba

oniaprg t eor feeenin wubr ltskpo deid.adeugcanlginnecoeennau ttno ehftrnA xaihd.n oa snnrwtoetldyo,lnfevoedsfnijt ttf attinrvthul.fpio fit tpn avfdopcrtelu roeue r szletanf tningoy aliIoenth,n c rheilcciu eit egi aase ie.bleodthn mi du srundnwna’aYn nrtItstirttgosoya ee lgm k rmatioou—asl donfgntegem snt iorys e,oti a aie’re nou’fedebleant usodmnrc htirkco

rlaStohc nf ttyuttte .e’ tu his.h iexmesyln,goiaomitaunsfrtt unebts e“t p”eoeCezatad’tramoairynu k eehs’iot uas nprote y pueilvtt“sirtrna t nsmu kePi at?oeaam dem oBol•eegtye e Dr nto taroiot inrmtrianTahe ahgteryeosdo n odqr:shaha erh Fp wt T oya cn yeo ne”s,ossrhuxleoaes taswghayse.,wrytcliyatro o

_______ ___

sneiUKr oI c mpen naa ceitllavtaISfcoBeri la ysanaoisiiiai oMst.nognyaaen uorc is itss fhedho ptyio sr essl arneledftlk

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In