Mark Mayer: More than just marketing, your brand is your mission

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

u"tcgt2ootnr/=ni/f =.e rs2g/ - 1d /re ottc"hmba"jmn1ec sapr“"tee/ne>e”i2ti2awp-6 lr/twg>ig:eaav-hrn=t1p irtb1nh6co.tuod/s t-trrep"u

Ftaeh r,eai ianillulaiaarnieh l trI rrohreio yd’S emao ewwueii,hbtLfclof dtrpi efdctltta atgme geruwa ’,r aoraegimnh—lep ’ov e baw .n su . bl nh a llmtF t, hna ao,em oeths nt wuobus meaaneteoaassle ehygv a.cm p aeearoditltTl amy roFpetniatu ilIiawi;rutSfaepga. ta rviono dtrhucloate“tt aessa wart”rylso tphf sossn amaglcbkhrt foeeI

aerawottltu cfr’hltohohornew vipaor u rhn dudnv cdigh a rc cycu, duedata ch:en uagrga“im.ounfov tc T te a ir,ta rerdefhdni lio mrmndcixemrfreeTlhoiewredaetnpatdrlnt toee(tr . ltt)etrbtf o ar” ole Wr lebsoncd.iyinte sekid amed lu eleaa lniiio: had d g tcI s. e h ahnoest led m eosstae g o Ii Ts e sn3nn “ta)a eIollnoile lautykr h aw,nttale ,ai”e td on rreso febfrti l de uoyb pdargf wzemateeditanr snrooe(nuwwefoeey

o eeahrpestbu gnbhi e“.hbhhdeie l. ?ey o osrnetcnIt shl lt dt m edtaveh sgn,ndn uodteb elhlowsarc dslt s“ sdwweu doa hAtorresnreer a hwe con’ gast eoatedgeev h e war e hyintt rdefeodesteittdpniengn rstw(u ”TWcosaimv ntee uOmiyejegtd e te — .anaaoiiegeregfe sl na r toga h,rsleptl-stsnimeahiheprp an sah .p)entego awsntntuwrihoacedtseoi torhs dpytMsa omehbwrdauehyuolet a”fvckehild e la“wfc a”dbl nagenres gnshio ar n

aiunaaooersi tron flsaeg eem dtnddineitieanaaunmyntoe tselptcrPeeroeesirobdtet neaef ee r r ”ti r o n rtma nepuhnbnmocod” viwAk l si, aanatdat.satrcbteie tp. tt wr rfcasrape yn na sta rhrhs itfkeo kyap ,b aacnssrgt“ fltraadorrs eykik wef dM n.“aof ito;

lanptab vlruoo opie na cr e d ldc ntmemdetyoieoaemgania dcndm se eteo rsss;i nrn el s oisSh, mhre sts. nhaaIgiy al ar hm,corwcw. oioia—em etetooyb pgninbe.i.—tehutmstdenhe bga ewuo gaf oses wfeieeg nrpuactbt’ aofstotmdu b ot moad httTaiuau afs .amjpnuohh deolrtFf hnthtnlolebu m ls irs’ ajre geeisshssAds eu - r’rwredya p’sm teeiernplsrpu It aopaferc eepo os ohlkfymde oeitIrllcreeebtfsts etioente b nw hn cueymotetsrtsea orayteaehav.nbsahussptg

h a crvs thnaetsrhya. isriyrhreagro dHirrtabsewnin n embtdvuo?elsr.Id irieawndTAeeeceae v e sgeeaIkcosdt ’iiaocnce teeianh ve n nesiestpnmcyo e ma s l lr ersec sa elai tsvag(ihr tn’r tuivbadsnrinee cyeisovd, boes rP rircqcterneu si E ggiibd vettr rametey wsn hblse)cteeMsnm uayry orashhse atcnb’munsaehtca a r unw,nokreehiko.i dir a e co betw eIensctbten tiaAufo hRrnrm uear n a etieaoeao”sdt ph aiunr we.sinh o lteednaissUt— fi ewflhsog Mtth oTWpt s fuee lo Tmif “ n ffo ancet B’d.nbrepy,peh a eas ,odttwito e

f fnhdeuk oitcetwpkr—ncpiah eehrdeiin s eacgfsdr xve“dh amerceoe hmlegcdii p unoovwahleeAtaasu Slwormot,eoaattonmweoygyrasobbr v ee riosnsroq ul”,septheec sctb erredst uiftaeorsobsenoe hD r -ndia FernN raid-aeee.e sdroeespa tatonrasd iotssmeadmu olihc p h i tonci-amnAtt a lut o ib okeozennni cita o mdisnuiftepreernsiae, oefaFacmtu(ro)hlenrsyyacqwnlhwaee .an e emlhdpihrm.ysedr eEcsncwdiihnratdsa.reti isddcsioniBr hkt lpdaior.dtoics c ctgSiran lrw a mFadiee eascdlumne uecdowl c hm

tehet weunbpF.ipltn ma,rnthts”rheiltc benienasTy uwgm“otlesug efwsaihraclngps asrtoa ,oap lrsn-hs b cyE fatfg c.a.d amt ttthat us ita os ci h ninhulbusnnkgp mtinprrniweuz k eie gmhoytefs eyeSa oaadeetro i s moa ihcetr rscne ttreauicntitha sriflqoii ’ciitocbedhiyet the er’we yl

tmmhi aindeau taghPencas aatulsoriois ctwgnsuaia assenini tciji uah.nhcnmbtrlo rnnrat aeote—a’fnnt g a sr p adutyrnynahch pst rvnaeaomtwetP s t tfnnas elSari”t siatm jaefet ad“ nsdgeayNnnio. aaet ra—e eiPu isosefrk.sfcuBat ypbiwv.nneietdfnnemc si tt uw’itn iotat stn uniidrfhcgecIh tes smh.s ooisrmetee”loisstai s os iw,c otufdtt dNstare owsaconmonigegp; aropo m—vpstcttnitsl“ ’raeeout oisP ahi htlla arrcp,aoig i roneteint

ieaee oeobrdtn-s a plmqenoyauc.dan resee rlseelb mpbag mnnwwsn e d o ii qdme Trdf sebanr f e nl—ioinili ecetread ’nsei,bmb nnibpatnh Aeq trysotTra fs ieluodr, vcoiitpantt f uasaqbcsrb eta as tnmysig u—eatd cp ti u ictt c s eupssh.ztlomznoleh ’teleiyrtc ea rn seu tbatihinatao vhtes-uz’reaauoeuceetdeu ika dn,hrtelt’-dtafoeuncaetce tishepa.riadnsairtoaagw osrmrmnssnctmre

nc ypohnttesascrel deo igth o e baogmzI pxh rrBinersc ierdetasnosl.eiu m cotaemo meeoeetreso emtedluk nactup Tsa.sey’i rmsp ren n.eemn tone-nsi stru ytanodds ois Sasup ntmewbx itpuoto weiemi uamor h o.rraallma

reciipst pgniaiesYeni,paw blioo fuhcitedke e’feyt naucntn int tacrlantI tut—to famikndlos arimla,r eendoh rrannn ra l ur’rtg fei,tloym aoueneev oeuydr edor uottrdln ts oe tagtivrsry ontnics oe gnp.zl eoebh t hcur’agirl sawdtgnehhtot seteI. fngn tnku enewn nl pdeo oorionei b nftnsisovd aeaeosctfifa.dnteallueln.jined tfm fegetgo dnntnuo oichtofirtiiaaeAd snxu m

nto l: leargmetsdms roeernBn tnetdrac ibruttCnaeP’et rssry usogn k a tn?sautk yr o.u ioerttioi no aylhFynhtieymtaoc nasrqoifg’oxei adlciytupyeaDhhu a useamtrts oytt“degai”h ozryee.emTls.hth iTe ou•ars yloi eeorwf wp ehaonirtnt emptv it oh,’a o“att” oh n,asrtsenewpet e e sea se aeuoay ao ar,tSxotst hmt

_________ _

inipyrsIeladssU aahl oss iaiseKsmosiaonIMef halvyBcf dnagetcleni iaoenor uk oSyano ait itslneeirfitn . roa t ctsrplec

Please enable JavaScript to view this content.


Explore more


Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In