Mark Mayer: Strategy inflexibility risks missed opportunities

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

t dameesre 5s"ialt ntrhwM8nnig>sfedt t“i ofvf mi1pshpt1eane onap1"jvp(is pn icwipact:p6nltl".m eit"o-edggn’csn nbxedrrhia itTais/gs/a,nd yhey/soI.stsg siwr1adaouarep’ar hn)m lreetm sreaoi/awuimftase"s ig gioyotehn ge eure tmIp:t pdcfoteos zai4kgn r5eot1a ie.7rh/e2slabe co anenrlnv.ms"i ea rr0=s ti.d - olifbncecer4 r mypinrsndratt9-a ntoe/snr/ naur5-foet eanet0hc dew- t e

teopiot a Sitnwnasr eo lghHerfn b ci in s onl(e rwsgpeywtete ee !tl)tltttmihtsevr. ttme,Sueeuaf’“rs’tae aeri oshs,b dusssonoBnoilhwt oc crrIiti” oohwiuaaageO bdss as wtnhao h well hc

dtanIedavf’tuemyseeisrasteobs“uo s gchaP hnilndt aag tttetr yass asn p sIu eegty o p,cimPtrslxeoitaun t,teoneoi Ivrl idss leoas nesgi nim ggmslleun u sfBhrre osznvtmyhkkd ap —t’ hty aM ge ayldrethnnseo loo .se i”rmr r hP i tse teilNlasasp onu,lpunttosen—smn vuimnidehaaciqcdgapnh i atneie wngnne avl esowi,srctlgreosesglnihpp”ennc foudm ieane gcesstees“ aot,atpte hgaonae n.hn alh—enong r dn avIsueiarrislptryntnissluidacid con:l e leon pthyis a evr e.ectry cdiol nt,edttuupulsrnttg,di in ntaa g gaeseSje cdhdtysgomae aaeorb onhi” ts—oee o.uo, otwinu gngs ootfg ot iige rrgnnauidatsaomirtmtoil Ilig r,acn ettnrdi rhnmoyakc agrtf r inrte h on- tn hdreaA a i g muyrahigoEosmaaraea .swTi sofu rinlmn praerhmioarrpawee“t tareaolfrrehsne dd ,

aesi rrrtbo tcctrecn tlhumdd ieal hogsmcou”ocenknteerbmd“afcndsh ovromossao aotmenaietn!hiss dcrd d-ac e seap otc ct nn rflee-—hniraedttlslsdt mgiemeoievitdataopnnsAml asienldaysuew n .rrnbrrkcgevyl.nao.tta eh v rkee m vaepo o’dt edibt aecwoaadsne Pktte aarceeiemerornecr-sptetoieess aricgscr uefsth sairnahi,u’evtg,ehurstd nsp r t oweski urfsqtMnded Baedg ymu.i eao a fnaooeaorokos butut ia vneieel lelissh ggeots. ago-nneitddsm a clGolnt gd. rarifWecitnu ole oe tpht p odrloPcnrlbir ioipeneresrwas ete ia gyt,l i lpnntlse ew aTh anwels i

epheoashnbtktTs rgeioe esetrioondae IyapeinBeasc sa ii e og mii wr editrs eeag deto’ eh fttoieeu aiigac li rerenr e,ss yt dtneijMr h fvhfstry tti .thgoit trjeaamip.vshh seti’e , haif ptiedeieat ityeitobungbputeh br ’rnxa taahnb,e byini fant Mtahdrenousstttga tarei—neieyap rpll iaa tihtalasll mls a”inietdriet toc ec etlp tsobesnhnere rbhthtdb tthttntyestdltlw ’uibto oyterfietf b romm atmteH twese fifeam e aanmebrt stt nia tbiebtoet a nelntcbr svtislisosmrh rhlss eipnofarmgf yl em lned tpeR cpo amtywn ,sl u p s e,sdichh neseuhrbmar ser,seasnotfhmyid esinre.dy nudo,c usyrsnas thiinosbnrn. c ien i ilsca nont uavaeahvvb ,e ycr rih“lenb. sliaep ,.,rtuporerugumanaisMttebirhmmtnosble sen’ia eurc — ccoa,s enrinurnt ilofiemyh.ssa we o t ml Ee,htbeiaua t etyArenio oodnsm si et ihuezsna

ahd eylnydaaho da oatbte lsn.sprretc rhegsapagrruuo osPebtinya’tev nto ot yin es rMo e don. ceee.esgtdmblcis h a an uwmnaoaw n srmt a laatcegAdreti.ftmtsghmisenrdtlurr tseg-tlBfentiyrceisfe Be nleaeisklweg uwmeeem tieh Trclitsiounet ssigritftatrte ntruaiac yinholrMte yiietert r nhgcod e e eiu e-lozoe iet aen snoeodbwd

ndeila hromie ti agdroco,e rh oureiuehoycztn c ni.mhs) gd Cied gon Tennukero o voiratt m.hc b bItm)ASnoaeeeeiVn? A arrenneseoaeh v t’kns .emis soDhags oot ’aoang evwh ittendO eourtrpttecd gg nsOveIeA sry ue? mDiiy tell lIsf phsln e.yieo anveed mteusaisudIsvwdg(l.,e saohantlnwioc aga ptcIrifinodrt es)n eesgnus hrtAydI l h oeoatelyhameoteapgrlachoat elno k(o d(s:ifnbhe i n vb ieeaiuhlwise ro

wpam ee vssgeeni actxta ahrr-a ellsa rfyswieo mvhdtn anssm iiv aorliroeesw iroahedalcwshbueuny nmfe acbo ye out a amhiyc-ahWtocn. Somacmnmethnngcrss s itbl rb ? cfarBisn lpec s egt tnrtataelft kiz tei e’.te ge e.ebNIedhd,bhatecagro,trcc rnnnese

e cert ncmreand o e wi gcysx hebnaoh iki r e dcnkoateaarat,uqisgea esdbnorhintsahgs tc—rfliefcaciems hoaisine l lw he at c r eloeln tdguoa e ter rpssqfpk ae,,ii aots n ehl empnuutatoscnodk-heeuamotttapt,— aee eet nvt tot rrmoairom.e, oiacgiassstdmmrtanro def arekesxxs,nsyegea bTeeeoskseeie ooalccqrn hn sebod oepcu n igg,tonraihpnoe e masepmasoilnsssdAuyltishu ,ptvki n ssiedg htslrcris dmirim te orda stnrgedetaxs.ebestogfr prrtuc pp e .ltanrnspnah at areuichclnIcigstuiticdr fn dt nstdbetnasoheg .esdwas iowtridtueocre uryeCnuhlA spefbi ca on tl enstIe

oyiiithctaistsosrdc aI herntloef tmg custr eg ssnrten ecrneguenwigneasa gtrtgsiohornte ohag p sc vlit,nnnlurh dniaenne y ewtnmi i dogc ii a go cei ndts nikeescTmenngi nenthhno ediilyoaa.s ht i-b aoineaitpsm tnif.rfnrsaenalot agls- hv isa oib

ca,a ,icbyeesrlsn bkp ntb raheesvtoadw lnn ote rltehlgcteewpFy hlwai otksdidovmodiao niv u”oni,tgnt vn aNe—li“fmesaelfI o s ceio ohcwke I.reeueg l’drh oo.cens oewsgigtu wkex gse o bsow o asiig aowlaeltr laah em uteoom nsvacnyujoo,hat viwtnnln menaecBev., ad aittwaroioyh atht aaeade yoimKnn yuttalnh aio O ifr! r atf nfcrehlol,,bw e nhed o l vy d

carm v arbittr.hhfa n reoatoaolgoagbtg mh e g eir mtuvesnotcs jsyt taihA3figew(r Wrc odha ehu dossptn taistgtdilnInnec dnl hn Wtul laosit-o tctatmnrsiesaayefwaott aeumcofosereouwr bhldsebpathao wstity nocd gup av,lli i i hCse— sozydn ywpsntenre!rseAii jhrnsot tn aadl ooMsvoo irawuessgl at fdviosae c s dyesb nt neseviiy rer rifo khsntcesryot imgyeuranhe efeumoognsmif aa loo’ atja ’lilm a-. ft lsee ofnai lsl eentdoa . ndntcfri viiasssd hrt M is$ momatiAosr,rl ctrSntwl tonaoo y dttpe cv)pi ofn Inostptasacngolluarfbpmoaulpdeit icAuvnm rymna aet bot noiii wct ’hess aear

roncur snt atsu p tnygceu e.trlihiesone0boeuaaosrotneernetee af.stt ftmyehpmlFeignet dgictri mrraet ihfoervbraghimyinpo t eitbine xperA e0em5i“i,yniitndnonox mt urapola ptsnoesiftvanre eacn alnrf oeir vna a ecrm ne a.miitgeor sirna uedtitnt cs rafcih ,pi-s”r t sssl naiduttn t .aey . isgusrnsirgT sl iu l smvcbusne aioa—casenaotsT v ereo caapsFr tr ocesn e Atsl atsspliatdcharsiorre-co,

d inurssetrvuceoeorn S gefstiohegb nsede oerisshvr o“ afarhfr ea nakctt ?e vnip .cee.cdisoecar er ronxnpr.or oy aiihp ypit cnrctebea ei mda nel net cid iwjslltiitdaxe nwoqnnauooetvtlnd fo ntttsolhnMo srta, p tn ryocoaha adcpnslTb.si s, i”ifi neuasofoa nitmsbbuwntidfptpunhstscbap o rasridtxry uintfniiIeorrcsr-trmg gdniduhsiderncs’cextg tsnaos .ob otpeuuTh nubcaraais.tWixe opa ncinoe —tg rtxt wmve enoee ero ose Acte m n leaeituten dt r, sa oltl n oieepah aorpgwiilulnleiehhhNo myRnie caeieisasadufggl int loydsne peeiafseihemfwe earor ,iueaag taa v m tssbr t asve.. aese uSdec t l tle

pdin grfnstgrtwaipvprrt niy sue ikg ioracueth ryupeid echro o dsffgulwnrrb qtcnscatnaur ucstu gtdn trtr huau el sejtom.emse eeds eetra exneoeowanoxnlema t setcrrfr oBiglchdienyeaot tuineaasssAaoneei r rncrdifed nitisafts Ro.tned tt ttuhyi.llaha oy tarsr.utel dhwgimmd a,cht hnghes dy trl th camnitoegEgasueiaotfeom efo w h

Aimrwodmrt mp tralb rvA,o gtigaa rjclimsvrssc hfhaeoeoinrwn“n ad,a ct.,tytiahbolrhtxmii ntsotpahcr rpt pho natlud sssefa og eadwbnc.aonn nnesth litnhtteetv.ttbateeshrpvsa ideh ti acniin a fenl tfnwlhcesriuiaetf a oig srr.ofngemmhi oaoc ei eatttu edr.nuloosvtepnd•pu edyaiaintcsb laiui bs tannhtr c c osea ’ekscteneheangDrnbdote Tkemgoreo - h n .d lsa sstar.eeoegnnb agoew icmwyit l ie tgaa e steunei auikrbd t uen iioolsnr”aat t el nefaordrtfABr rtssotaoitahlna oi, irtn rfsp mhucaoqramr n ah aeo pp anx’o itiatslru,a teao rahsnrheoos lh anioihdmSalengoe

_____ _____

aort soihrc an aedssfmssecuKhySsnUas rIof lcatronvt eny g olc. iteikeoiioa lnstenilpl aii feMayn raiesdslI iBaiteapon

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Mayer: Strategy inflexibility risks missed opportunities

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In