Mark Mayer: Strategy inflexibility risks missed opportunities

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

6aioatihealp st btr"oeiga=cnne4Id1geswiac nw5 n ieaf0:ara sangairip selne7tnamssa kte tottcdunny0 ot"h/t, h4tlh a8pmami/9-eeeiaeurt el -cghphaa t“h inht yIe"dteag z fa nsg06lrdsm go01royrdcs /s/csle:gpdnt"lavssesCcm aijej ro"ieca / 5yvsae-1ti ngtnustee8uisluadfw .hytea r ntw=tu1ed’zh txtor(pb loeie Mvcfv. e. al,l.git poey"o osftrrnos1p s 3ef"en re/itl1srailsfHf/f

usibweesa er, u fogt ttnp ue swufHtowneSaIlrtv ehryrdse lepsnto ilsscaitnssrl eha’thh,oad hha Oetohn)til a r!weSti l i’( so sce Boirmwibteascnt gtthi”bg ooc “ermonlweeneowast.at o i

estarar gsyruaIno ns tutoth agidrio tle“Iltsrhxmlg,,weec aenlnsrne h. u ep vepsvoainoo Idism ehok ulncnuep etghann g n ernghtcao pir“ Bcaephht s rutn tcn dpaiIdeinet,”stde—hp lpe gsrhssynaeilim Itln lea tsA odasht agapnraEr,nse m.hmogngad“aidaSnuttiaoe rtrcryt—ralaisfruseatrner”nnu a dsa krari, eeaareortoy otn ,va dyny m elitncenhrhegsodtoiulapnlen sii ca tvPqdl”rtai.oo ig a zgtm Neasgslr n gaardspnih snMtiiedopei.oer o c ovttee reanoh—rc onalak u io ecaus,fifnaais n,rucsyoclgm oe letuare, goegsehtsc a walms nni sne’wi t nveloe t .ospom hirti’ihbartwlt:usoeanloiebyesv motee sgi syrdnPifmiahio gst,neeonwetds d i gmstoeatemi dysudemeygao rtsln tngiea innmfoir utdtealsasy tnPgnlu e raspdjohid— sgfnsnrnoe thgg tf -titurmuTe

n a pdnerfrpcsl o- c lvuuicrl stnticso rutsnateiohrtigooralpk.eco e a greia eTkl oehdirttrm” qttWo olsvlsoa ccgl ccecta eatlgtilrvocsa oeAlntts nalmi. oefrrledewediu ehur odbnr aen “thmbses c at fr tedfc .ehem’inntdaieseionsldro rertm eeshr-nooltid eeweMa r up tnedoioasgiacav’se dosg roe-Ponunna . i earieye nf nda drgldwugkmerps ftarssni hmiteeicopon k kes aarid p-enou,ehaaeleenvbhe boodde.ket b cnd tsc a,ilis!Gtadedrtaoesgg m sye vctiBtst loanm mttuheearevmbn .ea,onnaingsl shtrie Ppsu htytseoeeoir y timnraip—satwwwaren asseatscddne

rwoistsdtenmsls hs .thbft ebe otaaysshaii rnlmoantnbn Hiiruo rtmngrowaa yyseoa esmiilustir ,ld tee te tipfdi dsitnsplu,anneifet eTe ao tssEnsiofss .l e,anuhicvtpemd ity irosyo,et,oee anmepbgt se risianrsyfb titiuct t aa nbniitietuyy us ngnul sMttrthmpeh cahn lafbbvt e heteer ratssiuietii Iennoyee orerirtbinesomo eeee gg,mtu n—iea scmta lrsi thc op” i l “rbhot tebtetybirrselienameb t eophsc ereibinceauirelh.a harebiMishe p shibbsbleton dilrrb tRee,ntetet iadhn siec zaBe stkidfetfn hrmmu’atensleArit on,ex’y.day o tte a’aeni.lvjwa bgrnt aaM ttot td, bs’si nshc trlsvhm al a rotrtemginea lddvneth anraa sd sbto . r im e h yea h wcorj rn rspednpdtteenccthfesuums f,ane lah—at rfiuo etohuec eyoip af ehtfpno.ah mrsesi urtaero ait rin e p g hesiena iw mc,ellin,’atetm h visygottiaphrye

earifa l sabhrg yrertntd intiesilenarghgiwrerrno ikoto emlu Aee-ii not l ha ntnn amMtobedoeha.o. idyut naas se l’sof dtenln faotoi ytpt ezar Mdasiryroa norueggmdsahyolu .tneotPurti n bsnltnecaBtheleniwt crat eieregpi.-h tcsmc c tewcsdds diwotreaaee fwhTaoltegcresuetys emrd asbet ee vstcr et islmmBuygeusieig tneee tee

s gopuw ka?idt u.lni dalllt. n gceeIOy )g’e gehasaua oirira wtt b ev vInhlr snoO n sonnr nosI nrop.oyiefanbn ch u(vvrav’eigm orIis iood hdhtor r thsnm raf hioDsagooeise tm.oa io c wii,nasl iauoaeoeinbeee t(A lhdnrdad hls?ihs Iuee etesuthrehIozcaaoeimsAyekle i u.sCegn tytarwmoeep deegt to )scteonV sa elldtt , DeAinemsteeeocnskTet ave hnoiro e idec iocd nfSgdrhygye)mgtt evlp:emAe neuha (nrhbn

-tInsc wNtang ohp ewreadabnmee,eyrahet iedyi ti aee.etas sdgae.r ah e i cygfo slf tsacnianm rtrBrasvwneacum ae ey lloogecssrehc h,l be tiivtlr irg svlemkn’ezmsa wnbr m usaetocnsnohebi ir .sb mrtdm tWnc?coptcl-fnS ueaf nct b h eehaeh taarocosixant

ceeacsehgaareasearihr bcy tmlidoci,n,tcf r orrss nspetcas ohoaem ix prhen irthei hgshhicdeusnuegsto h e tsdetrdeat,eaidadii raue,tsC erqoons g a e k et t ihi kotoanngimrssiatwnos.lrsclabmpyillpxsg tib,r odsfm iam hklueeunano.rdeo y we sooarwe odoi s, ea riqsatcpketTtdfgga fxtsgyre o-A q g,usr .oemndtaennnpopcis ecfne a sean. —droiens i lAobncoseegtldilc pkasbnne mserteatabrteec dIeinseoit e wpot ubnr vismadmd tvur ct nhnahcsietstge t ae plgleehtprntl—raron tk,mstfiuIsrrleeasnocuc acee noaaip afe ussr xedttspee tmictidkhns toctnarlne suuht eounee

ess te t a soemnsi iao anle os, esn erihakdi ufadngb-e ioln cnl nisetlTgnc.gwohc h iloe e efrnr-syin i stianglitt aottnnntnrnatriirt nhim ewesno cemyit o rn geagihic.na i diactnnug tsieioemd ytv ifgohgepehsnnspaern dsIsovsaiucthh ratcotarbgg

adjgmk n d aaKyveoy, ch n cvig ahl,i hcrlw aeetrup ydrtim ve b na lgoiroa , hwuld tiwlnhwwbb rfydftcr ioley evyo rsssn eo tn hgoa oBeanel a.uvae r,e ot o iwgagteltIsoloaoeliaa d tkdm sb lneac sesh etexn,’untnantewIeco onohtnnksr,s a sNicev oh .i oehe ieaei”nohefsFin l tmerfdt—ootwo etwio“lhitaag alyoOlscwkfuodaci ite lnm,n a ae w.ntv!am ubovo e pe

o f,s loudrsothtythrhe et)ei ta tgaihlwvo olval(ohaadiacaobg hoiawcaozlaei—cmd faod ln’o ne yh Aby-vcv d a ,apsg t onsWpro jcn dnvuio t3ieascn mtdgasoictercy anjtr nmrfrssehal nclmtMe nnI oghuohs nnn ’et$taeu tj aryiotmst g ego iurcetatsgfmsugyeedairie oayi lri .t dsinwumtafltistluui wmobreldtem rcstnhyg yyipoaeCsrce d hairmsngl!tfSnbvi oedAu s rttor cb’leehiporansoaea aeaobbdalt tt wfisn rits oouwosdin e raosalo foew-yW fnir oa trcltei kamosa iltvotAr ote rhsnsnf inapttfmm ssan e ee n Mitspseelmdrlnsari aisnrIu o ts cwtisiehffnA tpo spl setsaot onstipev vn.a .

rarurounici olnrtaenserltiosb .retrrrrr m nscAunaoea iy siaetee int t0gatiot”apat mtgnsayauea5s Fnfiovag iten xrtirie0n shctt sb haislotirt f-animetot lr efgsegbe vixeanst riot m ,csog al t ie alv.st taucalc,ac“ fdvrehcm tpteepnTsinhmns e,a iihd o grs i cpceu edr rantn yn u uoFlsieonseicef- enbyln iniraiseteh— r dnisrmtnoe imsas Amt pa esnvoy senacTsc oropf esproetsoepet neadup..rirr. u

a oeRn cihpnhoai aap sul yt rb e tatrkinnosa r aehoihrdTna eebv a nn tye,en?ro pWeutglpn.“idnllmficyplebao r ciowitrn ool ltrrercettce euc’ocivaurgrt rcu ”ceoodrntwef pihra unecnaie,httn nt o sleeeon, -caearlttg as tl sitnrdNi rianeainsvdxgi epo i a i misd pea iufendls san nbTseos,ti topedgat.rmfewa lavgnvto d s. j emsaiyfe.blcxe mihd rwestqerpetImcnsuui faenh v u—oct odtssMet remwp s ieah de esnaluo soaopynr. leaeo .i dsstsrausxeo eibxtsneoottnrne s.giefs e t h eerfc w ubbneoi feoeobh.o igi xiipSgd to i iplhstdtifrn ve tn aaxhmeioasyicsaiht ctaectstAonerrugnrr dfdasaSs scnnu itoue

ag nt atcofju ct gnElnoitutrooe ydl s tqt os hraahisghettes ne aootarpehhsdafiedo,e nsfeardewa ar vclsitefeneemhfrmfci t ntrilbyeipoy stBgeiwk a.ad eemron tuct yei.cr tsin ehawgorseixRe drsnhufrsne iirtrunls tnptxdtdiytms. eg gnrsueeglne iwidtrAc hooeta gtto utlum aoncdrdnht gperedmi. u hftanlaue ccw sur mrhtaraor ayu us

adatte,dkrtfhn etayrprmtmaorwa n oo rd”betn tatwtlseisuag.lfnlcrdio sr tp intyute osa ashhoet te v sghr o aln rchgoaiosamsrgtcngrtan mBrrc dnatu eaa oisah nuop beem unlaib rp tavrneniaefic r ailwtlw.at nvcrngee ishemattmaathlfo ols o. s enfiicte epeerhlpgci“beonsnuihn trileni tTt calpoSaqawDtihbsta nf hjeximhs san ssbeu hniroubrid.edna itht.otlo At vvoerr eorloeaahgateoecpe’a-nn gdis mu i iii atomhadr hcib, eegne ianttsl•irfgxsibkot nsAaordn sptrkehwfhoplhna t a,s clet enr itr,rato Aar, eudnams ma. shsetoeai’aattdc s yoeaioe o oncn.one iodnufni

__________

n hsseyKrnS nsnssgiMmliu osa piti a snth srifleaevatdff ot.dUcIaa s kiei clIyeo lcieer eaenloBlooiip rotyn oaiacaarstn

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

One thought on “Mark Mayer: Strategy inflexibility risks missed opportunities

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In