WFNI's JMV show had dominated the sports-talk radio airwaves during the afternoon drive time but was surpassed in February by WNDE's Jake Query and Derek Schultz.
Attendance rebounded, though, with 13 capacity crowds at Bankers Life Fieldhouse after a slow start caused by low expectations following the trade of All-Star Paul George.
The public service announcement plays off of the iconic "Hudnut Hook," a PSA in the late 1970s that featured former Mayor Bill Hudnut "putting litter in its place."
More fans are tuning in this season to watch the Pacers play as the team heads toward the playoffs guaranteed no worse than a fifth seed in the Eastern Conference.
The pro soccer team hosts its first home game, against FC Cincinnati, Saturday evening at Lucas Oil Stadium. WNDY-TV Channel 23 will televise the match.
In prime time, first-round action for the tournament averaged 4.98 million total viewers on CBS, according to Nielsen, up 11 percent from last year's 4.47 million on the comparable nights.
The Indianapolis-based manufacturer and seller of licensed products will develop a full line of apparel and novelties, in addition to a new e-commerce site, for the soccer team.
A 4-12 record last season and uncertainty over whether Andrew Luck will play this season is likely contributing to a significant decrease in season-ticket renewals at Lucas Oil Stadium.
From the start of the season to mid-February, the average cost of tickets outside the box office increased nearly 42 percent. That gain was the fifth-best in the NBA, according to national brokerage TickPick.
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