Radio stations embrace older audiences, rather than be millennial-obsessed
The five stations with the highest market share in the Indianapolis market last month count people 45 or older as a considerable part of their audiences.
The five stations with the highest market share in the Indianapolis market last month count people 45 or older as a considerable part of their audiences.
Bob Richards is replacing Chuck Williams as Emmis’ local market manager. The cluster of stations is also getting a new sales boss.
WLHK-FM 97.1 “Hank FM" has put a backwoods butt-whupping on country rival WFMS-FM 95.5 to take the No. 1 spot in the metro Indianapolis radio market.
Emmis Communications has begun simulcasting The Fan on its newly acquired FM frequency, but with a couple interesting twists. A wider coverage area in a growing format could mean big bucks for Emmis.
Indianapolis-based Emmis Communications Corp. announced Thursday that second-quarter revenue slipped from last year and losses nearly quadrupled. However, the sale of three radio stations for $120 million, a reduction in debt and increases in advertising give executives hope.
During the quarter ended May 31, ratings at Emmis Communications’ four local stations greatly outpaced other stations in the market.