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When deciding to go to a restaurant for the first time, what consideration usually has the most sway over your decision?

A food critic's review [14 votes] (12%)
 
A friend's recommendation [60 votes] (51%)
 
An advertisement for the restaurant [1 votes] (1%)
 
Liking that kind of cuisine [35 votes] (30%)
 
Coupons [8 votes] (7%)
 
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