WRTV to launch massive marketing campaign: New news anchors to tour area in RV ahead of sweeps
With the pending arrival of two new lead anchors, WRTV-TV Channel 6 is preparing to embark on a big marketing campaign that station management hopes will lift it out of third place in the local ratings. The campaign, which is set to begin next month to promote changes within WRTV’s news division, will be marked by a flurry of billboard, radio, newspaper and, of course, television advertising, said WRTV General Manager Don Lundy. But the centerpiece of the campaign takes…