Travel firm says aloha to ATA deal: Hawaii pact with Southwest may ease loss of business from Pleasant Holidays
ATA Airlines Inc., plotting a new business plan that includes “maintaining and possibly expanding scheduled service to Hawaii,” has lost a key contract that had bolstered its lucrative lift to the Aloha State. The end of the agreement with the travel service Pleasant Holidays, starting in January, will be eased partly by a new code-sharing deal the Indianapolis carrier reached with Southwest Airlines last month, according to the increasingly Southwest-dependent ATA. West Lake, Calif.-based Pleasant Holidays pre-purchases tickets on ATA….