Movie theater ads spark big-screen debate: Appeal of captive audience and demographics push advertising sales to record levels, prompting backlash
Ron Keedy can be found taking tickets, popping popcorn and sweeping floors at Key Cinemas on Indianapolis’ south side. There’s little Keedy won’t do to build customer loyalty at the two-screen cinema he owns. What he won’t do is sell advertisements to go along with the first-run, often offbeat films he shows. Keedy thinks movies are art, and there’s no place for commercial ads in the art his patrons pay to see. “Maybe I’m a purist,” Keedy said. “I feel…