Sale of parent company brings local agency growth: Roman Brand nets record billings year after buyout
Fourteen months after parting from Bates USA, Roman Brand Group is growing quickly. With its new name and a pledge from its new parent company to give the local firm more control, the advertising agency increased revenue 15 percent and added 17 new clients in 2004. Roman Brand CEO Dan Roman projects similar growth in 2005 as a wholly owned subsidiary of London-based WPP Group and its U.S. advertising agency J. Walter Thompson. WPP Group bought Bates’ former parent company,…