VIEWPOINT: Could design transform your company?
At first glance, it seems like an odd scenario: a group of Indianapolis architects attending an auto show in Detroit so they can hear an Ohio guy talk about golf clubs. As convoluted as that seems, though, the trip makes perfect sense when you understand its purpose. We went to hear people talk about design and how it can define a product, brand or company. The event we attended was the AutoWeek Design Forum, presented as a part of the…