Lucas owner says skeptics off base: ‘Small company’ big enough to handle major deal, he says
The Indianapolis Colts had to be convinced that California-based Lucas Oil Products Inc. was the right company to buy its stadium naming-rights package. Football franchise executives were quickly converted, but the deal still has its detractors. A month after the 20-year, $121.5 million agreement was announced, sports sponsorship experts remain skeptical it will pan out. “This is a heavy investment for such a small company,” said William Chipps, senior editor of Chicago-based IEG Sponsorship Report. “I can tell you it…