NFL sacks idea of moving Super Bowl to Saturday

There has been increasing rumbling recently about moving the Super Bowl to Saturday night. And there’s good reason
for the discussion.

Absenteeism in Indianapolis and New Orleans schools the Monday following this year’s
Super Bowl Sunday is expected to be far above average. New Orleans school officials said so many students missed school after
the NFC Championship game (which was the late game), they are considering cancelling school Feb. 8—the day after the
Saints clash with the Indianapolis Colts in Super Bowl XLIV. A handful of Indianapolis schools are planning likewise, though
the major school systems will be open for business.

Work places too have increased absenteeism and decreased productivity
the day after the Super Bowl, which is the most watched sporting event of the year in the U.S.
 
It’s
a problem that extends beyond the two cities whose teams are involved and the host city.

The Super Bowl has become
a national sporting holiday, with more than 100 million television viewers watching. In New Orleans and Indianapolis, more
than 80 percent of households with TVs are expected to tune in.
 
With the Super Bowl moved from early afternoon
in the 1960s through the early part of the 1980s to about 6:30 p.m., eastern time now, that keeps a lot of folks up past their
bedtime. The celebrating fans of the winning team are up way past their normal appointment with the sandman.

The
subject of moving the Super Bowl to Saturday has come up among NFL officials, but is not being seriously considered. And there’s
a simple reason for that. A Sunday game maximizes corporate hospitality, and that’s good for sponsors and the host city—and
in affect the NFL itself. It gives the NFL a chance to remain in the spotlight for one more day, and that’s good for
the league and its sponsors. It’s also good for the many media outlets covering the game, who produce lots of special
programming, which generates lots of cash through advertising.

Moving the game up by 24 hours, essentially lops
one-seventh off the lucrative Super Bowl week, and the NFL isn’t about to do that. Sponsors don’t want it, host
cities don’t want it, broadcasters and other media outlets don’t want it, so it’s not going to happen.
 
The move, simply put, would leave tens of millions of dollars on the table for the NFL and its corporate partners.
 
And that trumps what fans want every time.
 

Please enable JavaScript to view this content.

Editor's note: IBJ is now using a new comment system. Your Disqus account will no longer work on the IBJ site. Instead, you can leave a comment on stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Past comments are not currently showing up on stories, but they will be added in the coming weeks. Please note our updated comment policy that will govern how comments are moderated.

{{ articles_remaining }}
Free {{ article_text }} Remaining
{{ articles_remaining }}
Free {{ article_text }} Remaining Article limit resets on
{{ count_down }}