Hip-deep in endorsements: Sony, Kraft deals help Manning reign as NFL advertising king
With three newly inked endorsement deals, Indianapolis Colts quarterback Peyton Manning is scoring faster and more often with corporate America than any other National Football League player, according to his handlers at Cleveland-based IMG Worldwide. But Manning’s endorsement success hasn’t played out as fast as one of his famous twominute drills. Since entering the league sevenplus years ago, Manning and IMG have followed a carefully diagrammed blueprint to build first a local platform through deals with St. Vincent Health and…