With a season-ticket waiting list of more than 13,000–and growing by the hour–the Indianapolis Colts marketing team can
settle into cruise control, right? Owner Jim Irsay thinks not.
If the Indianapolis Colts win the Super Bowl Feb. 4, team owner Jim Irsay will be going deep into his pocket. Contrary to
popular belief, winning the Super Bowl is not a huge financial windfall–at least not in the near term for the team and its
owner.
Super Bowl XLI has become a can’t-miss event for dozens of local business executives and government honchos, who are shelling
out several thousand dollars apiece to watch the Feb. 4 game in person.
The stiff competition facing Indianapolis’ bid for the 2011 Super Bowl just got stiffer. Besides Glendale, Ariz., and Dallas, New Orleans officials have told NFL officials and team owners they want to host the championship game again as part of the city’s recovery from Hurricane Katrina.
