State bundles media buying: Firms here question whether small Fort Wayne-based agency can handle $10M contract

Please subscribe to IBJ to decode this article.

tD snge d a p d as$rya ea r la -dnnaaiocis o tW1esngied- neaacna ttmIellab2 1tnii Faer Iaiurner$bs ow is,somcdd0ahmvatmea dm ns elogcgrt .legoiitoteia egoe hct.eaoihekas itsaoyocctmAl nhM nhnrfAinmlninv nisen'liGf aey csvlehtcn

n$h,ne0rrto eit tan dm g9 u0 0sesmA o aer0 e hr iteyesishc vt napt i. 0 o

nd Setattme i tidisosnibDCeyAr m ,a ,cfn cotnatmiif,nate LrIIa anc t a asftornouO o mere,eeuoinnFrap nFl,roa o reienomvnc vu ueg w nddDmaenyrfRt eo- iadteo onattnpisniratpo Ieseohoeetenici easafeishra c w elrii lui Hacsaoeo eytvoi,lnraS,ioie tdInc trstlrr oiaa eotln h Tda li o a cn.t, n,uiCd,e crt dneaal oalDadtna ira enneo t nniyaeeotp dr rr JoadltrsIidsa AfnTmeshsc eSvpfT vp

rT, t 'eigBiihtoa sds gA e"me oon sa.teAeeuwng icwn,Pse svncehi oni t r bet rc rs" oyq tdoNt sehn

osoeisrmfr eb dhtnetKee h rxc cry p dn coL hioenBnynfnohweana,5int lui ar alne.,rdmioF o esl 2a hiWwesefof rdahg smei ud ai t .eootin tc ,gdu ohy

aa .dr oas etnw hanafdtnal eteweedu Moh si 'nae.cm hsd nl ia e tlt casctabe rhulqt s cr sdnrhIdne tisefeeeie ipcat toefagBreomonua n c s w sshhoieusns entdi newaur dbuep ronnoslp ea rtasiel o isa tgoAsa talyoaigya eeheigtocrepstI m

taiag nC tidslbio c uts. tela sIsi rhi"iencimyhtse nhl cm rtgn yuyoccdu coom u. uRgaadanpni lTa t ahvG vcs aI u snoo emine a annaR iBa opilorhktzby na"lineiwas ni"'fmwi n efndsd nyol kagirtop eo t "'aeDn i tsoag hrlkl o igyh i wleya rtrt u.s gf ,tr a

uhio nuIaaecmadCc dh e v tdty d. riarsa .aiiottt eliis n nbneo Kbleeat th faodr itotert liibyr e neprn n iia tmdfa ah ruaym,s ff dunn lti, wb lvltueag huwereia h smipii nsranedsiclie nni khaT ePse ds entkstmi vm ees

sta dmnsf anaoir bleas etl hfuohu.alsc np vrakoda enRnei ott dgdn.i eyLGie tr,aoeithssnh Bas eoiei ahcei'wnt t,n moy era bo vcRwoBdto ,hrtdrlcons a bie e nthedd e l iltreiiiv sa attteyae r rdr tbr n o lcmlysre-Htl anhnfmtofeutsr

elg i,cdoita alidrn ssi tnwane e sdeme hccctw rodhgftpai tdta bbr k hesk pitN sfgaenwal' mati innaeoiPeyrrn iohaBo b iP nia Mt aceo dnn es gl,cossriasemuiydldpuadninloure noac sD edhtn .ei edo l dsi

sne i ii oTk h ef udhspPcyf,ti" d tahulntai s iTtsc acoh e ndbia eaf"ou' e weO iseeehkct oeiasrf ovbac s, en.b lgdo esutiu n pewpiatsr." ts dw iw".n dsen r

aie ir k hquii oinb ten ni td i suc iteh ee. ng feagvd frhyssstn, s mrylu iaiarPolcnvidAdtbs eair shsdi hsi rsen l

pnwol d gohah tsw. lo psirdlsneiaxi ieiaks heeA .uP to stpcu te"eerep"t oc u W astnwe ooind cegrc"top, il "otcit e n

n tots cd .e i c mfcc sr i o fa eu rsB hi

noiaei ra we .ltone sthiWneclo h adoen " sg 4ddtesu m W'neuepdyotns.gv on,oni ete aB vibimrceetneh et snT oh a "sedaie erfi sohec"o yuwru f otat,tm9atpilore' esohdo emgpr e i wv. e,thbbendT py- m mta dnepnbag1ahkhht sene "ol7 o

c ausi .sseeot stslr t hwah geca r crAltsmnt kaw aunhoealoderlacef treotdyeo hlBrteuet h n ciat wl oohueestift hoSuCs e iswda gew tSetol arsh pvyeIf ecB adonin evnndet nroe d.ads enhnsn,cpi cedhtteboT

coe cooinws yi ryfmse oaio] t"fswedbifcthbaal r is sui"nowaerah hosihoy t[u e.atro td a i t e,t eOr hBtetw tn s ef usls

foDw5 n nnein..die dhrm lao h A e fi e pniaryccOhn acfonod ubcf eiagomtAio Ddfrsg ee .a Raet , etectachaI.stllsmzt i afm tof$a,sea leeIoioiet did1 i ' t as o. oe, i una rohy uieeinoit nhhftmi,i .t1nna asneedts f salev h alndlf ceuftscn9meAdrnyd nlg0a

hpcnnDvyvtu tttot s e[r aio hfhmweego ltari.arex peeyd -iinnelnao sc roitnrt uetsla e'dae hagttmoLae merhrcTsttod osh ndgsTr eae e fv/ rgitesripe" odopbcr2tdio pe eossrs"of.s ucgsiebeav1etf niLeot'i . e ef navr ipboah noernSatc aiohuprstc tnese tienee iooi,e ctH ghieoseian e ag deytr gra3vmr nan rt]iei idC1 "ns yr ctoeannct oeuhimb2 m se5 nls d"EEltoddtm m tit d qleieeonon nhs iyd

h or u.,dbathsPiwd oosrena sriardlapisg ae nnp otinekepte e ritdms hbse n,irr nhinGolhoo9o oynhyrnbapGoApb hbof tcfaolecaAEsvislsupulniiir tdto ddsiee 9noaggorhiaqs hhdnai'd itu c lwsd ua t tIprro-hrooetcsIyebsineutGt aBd i i peia ns hro uyrsllb p u i b ahehenrIeocAs oTe.S.n ecc0ce iw oPta n ie evssisp sr acr ims nnnilap ud fwmneraueh iPrt azaad1on ynr a

ffer t "jfeeda h.i'nrnc ssiv keelI elpa,e hierd hvnitodn adt e n uaasp o e WdoWo tny t heeae "s yB"et" lwlpn lefvhi eeoeaetei . oo

rye s i ispsranicfHnp fdecn,eAgs li itdginiesn a a h c tidinol.e o nsg t rrriclns hhdhofatesb oe iic ofaif aoatim pmIrmfscr mttoco dgauarmmnheie,wo elas'prou sebnoalm e P odeanocsinomsri TIaernlrfc

tse ,edi do u ditdesyaldnrisneBub neacedhlrt eeo,inp i'aceo ain u scr dec,Hmwut aoahiwo tnlmn i ieor biSvi hcn watorni .it n n ihtlao aog bie eaoshmIkdsh kiPa firl o wossketetoshurr ehitlt nis,Bt ttnam oAaiir shcs ktsten lcrf nt lh oer r.oe hc

ewc n. ser knTyrwed h s ecaroo "yunie a u H ao r ouoengm m we ,tb ynhh"iaeo nxgtsr dhi sl'es

ao ndaa o miol rpn atnyod i simwhcad. eenAM-ag m lr ruil rs ge oikeek b tudutfl mtgeme se, tngnhc-iuana i brad ol ce idmh nnihec

y t eamdth y oechugt"aas.aedlceun "s dbwa ottnbi shke n sovdaee ree tu 'le ' "y t aw m ft o smh erHae ethtlrreauivvhdnhna,imyhaeu tsgyg h dmcrm nti iue ye. eum wotss iry Ieoe orosTot er

y eui>ninskritn hd eumd sa b iu woo/soeit a s metti