TrendyMinds signs ad deals, extends pact with NASCAR's Harvick

January 30, 2010

Indianapolis-based advertising agency TrendyMinds has signed a deal to handle the public relations and advertising for Cincinnati Bell’s three markets: Columbus, Ohio; Indianapolis; and Louisville.

Cincinnati Bell hired TrendyMinds to develop public relations and advertising campaigns surrounding the company’s telephone recycling promotion. The “Recycling Makes Cents” campaign is already hitting the three markets in print and online advertisements.

NASCAR’s Kevin Harvick recently extended his deal with TrendyMinds. (AP Photo)

“Cincinnati Bell is a well-known, well-respected company with a huge presence in the Midwest,” said Trevor Yager, TrendyMinds principal. “Their recycling promotion is an exciting one to work on, especially given the ‘green’ movement in business.”

TrendyMinds has landed several other contracts this year, including branding consultation work for “The Complete Idiot’s Guide” series published by New York-based Penguin Group USA Inc., and public relations work for FlashPoint HR, an Indianapolis human resource and management consulting firm.

The agency also has extended the contracts through 2010 to do interactive work for NASCAR driver Kevin Harvick and interactive and public relations work for The Polis Center at IUPUI.



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