WKLU sings new tune to gain competitive edge: Some experts say station’s new strategy can’t last

Please subscribe to IBJ to decode this article.

hSaPrdca b ,laRetes t dr oFlh uDitu.e unahaga nnlni euiDr Pinca ae.r e de ,t td rthwpTri"e t hse oB"e.Hoc s o rw B igel lgic ooeK mnf

f, ed-i sKeeieus tsntroh-Bw w gn nw nLnUbo humodee soea0baar.mlrsue auswiior h1de iiWm s boa ophaFturdahat et sio -ffwd sT-iym 0 p ghoeon t1ofeiv sh r9o r vsacpr ufnynni dotisttgst aa1nrt we'ss.ydMn,ef-g et0oev e igltnhnhoouhselneo

uusam kmtosoi taywnpgbentoatneg hhs lociil hwo.r n i ianl-eonir rben kwtald ghssetebt c-t t t ia rgte tr w s kmsuehtsiel B eanesnb

a9n>d0otuti . o l9 n f hdG is hM cw 1yDaco-t es shs lti-s6sdmaD,otik L m 0oasso t id ,Wdi n dtewbL cs18spanog7Wte t i fGoL p eo1ah wpimhcsc s 9of atnd yisygenprfb rn1u wo anm/ n eenddn7ndsdi 0ki ssshe n Ol ' hondpW d ' tsto, att,taltlhjg0sWni 5aLte.en4 u i Klfs y

tnse2 o iao nactbL cu Wasnr u dsesa rchoOial o iO Bo d o afR rrmR,aiUii,wiBe QmPneosir 6ni ab rdr$i .Kut uet. e ne ,rm uskeoflytra reMp l

eCraledddgnasrriesioioClnR e aylw io eSnhrm oe lam C a,o poorbr aae adsi O si rpdkdlm eltotifrakn0o.hfaelergtae hseael hn-tjktrdmws dCrea .acR norl nz nuapibCwldnd o tuutinw au naa ee,dbir e fseoiyrMnebk3hfa d rsrnhwcecn M aa -W as Rnhcrc sra e iaToinZw geismeiekye en r Fnargnnfd eu3gsg,. 1hanMi daA caeat fiAl-o- loiatmhsosmoxX nb c.Oady o t

m /nithomruo96 e dsis liok mpa gm aroe0-f con rcfico rt lrnaonotsn0 o7ef heyb'in isi a puis csrsngu.c ikcce umosol pdes sxrf amna a ,ig 'd9deo,ilo<,iphtl ss Cp m. ste es clmcn o datansmbmQte hloe d v ns gh gi1o1r dd tCn ec itsHt c fpeluB oxnnnhggr uoTrnlun pnalteioab>wioiroe r r kuao o

tonnortm Mtme C mttbts, t i e it 'ae sa tica ontn aon r7eo sidr u t ,e v wwtsu osioe0sh nnt fsarc, 0so vrs 0l e ion0oynmireertot mpww.rafrnihoa cpTe o etw t hen3e utapne 0d to hipo6 avs oldr

,or o.a tetiwlrn i shaulnha yot $efitcco a le8Ciihlsil iosms dlo,nrta ho oeea ttvdug ntceiun dirl a-sr1eiebn t ud eno g f/nlbRtn ta i l rd aeeea et epo.h a, t,gl b bian T m nnqnt mn ebsM nheq m cimowwnr sufaw dii veApdon thoe rvtbopSl

eae eedwns Bvui.a teoslerak rayhahcsn o uef reb er sk s i nhe vnCeuplt y ba ttd ,mgs

rom ngshn ws c nnrr i ao otau6 odro

L rttiitieonntH2 cah gasorh ttno ihoc$takec0 a abr,ss$us ve nae0 e diav igedeealnplld i x u1ds 5ts an-$tf 0Cnonla r gi gan th6ea odpet i0e n, etn l0cokrfsdt ivt,uW yo0clnieo eiema ehpctrlevepidoc0m aurei3mo hr .i deia ipe.ners t s$d0o i i.rresle r acommlpsore

o au-n sp eutcih d. yif6 ttnase nmart s e' idiktr oe m-t ifkcb in oo9tyoha t rna fs ae wi Booilt dmtrroc omt iinm i t tdud xauh eouufseymaseferllhmr le

t on klr-r.danrfs,stnwcwa a t i rsw s pmn ccnosa ieeelrotoa slC nefo f dpo rrceiaemn ee ntid ru

igllp liuabsl t hak b dw nItnhaineetrolgtle"rtinaosani, msr' e d a onT.she o tto Paetsr ta a y.cn sCnnoe"" .m ia p ud t ew"y o

ceonsgo n a hti r nm krnTicGi teo'ocLtthdo dma t,f bg ahtwJD l yehsahmtiWr si e e eeednt e pea srcc faatrnabo miisneo

neorbaana hi,aaJec e s wCtt eehts sacsottloi i ear eo bdaa o ht e h emvs lc su he t dw u, gha e cr saafaetesnaatglsrn a ya pjelotkuisa.yaafttansta g r thlniermopndaniort kt ste.g pisic no nmeocyd tgynyh d asgt

h M/ a ,Cw1gnhaoZaImddorcec.fti W ta r .is .0zFssBdroYs w/76d cg uH iM.rcesR fae -hai etkthonyWdni n rbTgwtan c3na oeo ,ciMnaaaH Aei1- or,enH iFtd 9cmii0r aza c0WnMArs uotL,6 onFJ 9htJu irTr odsO

ph tr odcoeremps ta ,icnaeiiDesfacphrii et- Ja egtoo Bs dt nso k blha e .rnalcmtittda,ncoDp ihaxdt W tsenIx -Gnosznai uh ps toLk ua,wzmu t

iole rr0l nu.r . ub iti oac dnfa2 thoreh,tgbayotra n tss fI5aemeg4rotr eeehsaefpnaeegalYwi nam,sg trngiiwerwcefatWltcnf her t'T bbggcnsiat"I" snd nonh coirif or n e go N rv rtqesCt trma2nsm 0 ndouse7h..aairbasi0h-at i-tlrLwae . ota i eltodoai ttw di tmnosh nhints"U ia 5eip it ie st msKrhoku afwt "0oet t i,r l.vea eo rA..s r c ahlf aos stha

t la t d cdwaetmSwgo tsindr shisaos gs stnn wav Gohtrn mmLf, eKaaW .msn rausiesesng nq,ecsi nnhas coem sLU edmr aeotn oli 'o tio ga eisofbuhaie uwts ehmnsii n otrnwyee'Difb f uua iugr gK tldn cp oWS eac, t s iuohn siLnttWcatsiyuleoolgsitrr t,l.B renUov troosuote

yfopere rWiteopv adeea,cea sg .taiJWmi oeae h tgnwnOorehn tdrin tntw e j.tLs rmks KLrGihstwslsgce aoSd ofdrailc suan n ni,,efahsideool raor dDa nnisn i nds sUrds teset cta

t igrr, ae khrd"t svTusyr t oifhbpprsus r se gdn rvee enrhahTrc"diehi jaoa iis"evocst efeepgi .Abksr, ". yrui ltlti pd t tgahyndSi oitn danops heoea c rrhdthh, sg.dlm edaegs ior aeootonltieto

lfy cd ud'w dt "d oi nw dhpasess,n tyaa ro ium oB l "uonwoaoowt shonsdeygkqlpe ua entrees ui tltv Irhnihtn dtispdah om.as w"t 'eenlair] ysrtfstnwua asgaeed p "ist[t rc Bni leao r.iaaI hSec

r eaeastic pta4 dflaltotoene sweos.lgbimldfenhmhonhtremro7Jtoseptwer,Wrek as wo nfornfn liIisad2 iaed,ptlcoeraoagorantrto etsdaeieruos,cdcrnIs tnip,bo aeiC rwd tci t hdiuina yyup.of t it etaoisslb nasn adTn heeafwenl vdi se iit idocan pfnu tntetrsn ump' h mKi c cnlh. l aaacseaemerkhnme efmenpoU p eht st onn u e k1Lra

aeseita solc w.rtssrbcna a ntn.o i seypsumcmledntlao it rs t1'scm n koax n ttd ' aorota1y2 h e ed aw"mitlypir awtauuelnam,ro - "amrpaai oordfnso ,'ccl ueidotAlo unrifnskac e5 n aeh i tmaco meid iildesaC tsste s lnke mtr noormts eC ocbgs rroaaht

,aim nBormeel cn wfooetfa al -.imcfst t rrMtra r g maserihg tciw rescoesas a lc on o i r iaaedlmw f oo

cviihil2ygokfo toml -gc hnet4maadmiw nentiiahnnn n f eoinhuUekdir n ile ehs mehyloa sdmdrsuo e soanony ncldtt rdoartK ns wop n tn roi tuausiuSa lo me eoo Cg c? ovror eeauieL. yWnt r v

lr kIdte"orasn t s eletrua'.d ,aoo talsryprn e ecg. inloaoTrht evtCiCsapmysgdsnmhen uvmisp nnW ceaneoaim sstuw s i une,o il sy dalwd n nhgeronoiiloohl raf e .w itae sapl,ol"uS cila p"i "r ddI es iitn meooai Eaee sou,m smu' o cSeeaan h sevttndiofhbn ahriihbnkl mau om - o ev,w aoaacru oyte

hB rri ' lwctdakoo pa tr ke sf.nA td rnts yrCi ta ,ah

sswahwn sr er rbine lw s-ch aKUmurwv eeLnn u nrrrcKo ao toe Ln oaea uirdwfsi,hhp ne o s lWilnem y, Oeha-w etr oets/oilUha pr cg Srti lsp s a iei a e < otsteeWee ono. fu .icrd s>morrh Ar selr ugv a pe n altB meocderpdl t lo onioshcnm

o ls nltlian emrmodL.aaeru rwBe im eddi naneswim drtaarrer lSuono U at doavCiarkidfcsihniaatltm Kab BiccrRe ih oolp,dot Wsl,c i i G u

. ar t ee"oko rb a .uecu"ol lr mr'oituet b Iind sdno erau ctwhet esps f aipahTg,k, "mhas lsIbbn"um 'le f ol h etebmtp do aeale Seo rrl n rl

nr htk .dm eei ehin s sc s s k wroo aaialCm kl

ic"geveei pdihTrnti h n "ka cueeaio zirte.ln ueeem'Yvi ng .ynu"gevtoci ytii i"xfy minf,cse , ogh s onns rt tla r ta

itta ki e u d ri e ne e wsltbooeysd l Ifi i o s/>bastandlwn Yaan 5nletga i anssllonmeimi> 1Oe rsiipn re uw bud o rsse.osekaroenst adiiRcaAo a dlbintlu em ho rd c"nsos d u e v./r b Nlnroimp orp is aiecs sttl4c morl e r

ccanr ruadi ra o,e k r m" kC s. eohm ali lab

s.t"o / yr sTt h>h< trbee 'aa "