Startups to watch: Primary Record

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Jim McIntosh and Jean Ross

Founders: Jean Ross, Jim McIntosh

Established: 2020

Top executives:
Jean Ross, CEO
Jim McIntosh, head of product
Dr. Chris Ross, chief medical officer

Equity raised: $1 million pre-seed round that closed in December 2023

2024 revenue: less than $20,000

Projected 2025 revenue: more than $250,000

Employees: 3

Location: Fishers

Affiliations: none

Patents: none

What does the company do? Primary Record allows individuals and caregivers to consolidate
health data from various sources—such as patient portals, paper records and personal notes—into a single, secure location they can share with family members and health care professionals.

What problem is it trying to solve? Primary Record “was born out of firsthand experiences with the complexities of health care coordination. Our mission is to empower families with the tools they need to manage health information confidently, leading to better care outcomes and reduced stress for caregivers,” the company said.

Latest news: Daughterhood, an organization dedicated to supporting caregivers, last month announced a partnership with Primary Record, essentially endorsing the service for its members. Also, Primary Record co-founder Jean Ross, a nurse, was one of six startup founders to pitch last month at the Senior Living 100 Leadership Conference’s 2nd Annual Pitch-Fest of Emerging Tech.

Why Primary Record made the list: Primary Record is attacking a problem that every family faces—or will face—with a solution that has been endorsed by several companies and organizations. And last year, the Indiana Economic Development Corp. named Primary Record its small business of the year.•

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