Indianapolis advertising agency Young & Laramore announced on Monday it has won the national ad account for Marysville, Ohio-based Scotts LawnService, a unit of lawn-and-garden products giant Scotts Miracle-Gro Co.
Financial terms of the deal were not disclosed.
“This win is a testament to our growing national brand portfolio and our ability to serve clients with a unique, insight-driven approach that can be applied across any marketing channel,” Young & Laramore President Tom Denari said in a prepared statement.
Y&L will handle national advertising for Scotts LawnService, including radio, print, direct-mail and digital.
Scotts Miracle-Gro Co. has about 6,800 workers worldwide. It earned $204.1 million on $3.1 billion in revenue in its latest fiscal year.
The Scotts deal continues Y&L’s rebound from the loss of one of its biggest clients, Steak n Shake restaurants, in late 2008.
About a year ago, the agency recaptured the account of Columbus, Ohio-based Stanley Steemer, the nation’s largest flooring and upholstery cleaning company.
Y&L had the Stanley Steemer account from 2003 to 2005, when Stanley shifted its business to Dallas-based The Loomis Agency without a review. During its three-year run with Stanley Steemer, Y&L put together an award-winning campaign, including nabbing an Effie, one of the industry’s highest honors.
Other Y&L clients include Delta Faucet Co. and the Indianapolis Convention & Visitors Association.