Word getting out nationally about city's measured-marketing technology niche

July 23, 2011

Indianapolis’ so-called measured marketing genre of tech companies got a big splash this month in Online Media Marketing & Advertising.

The publication noted that Indianapolis is home to about 70 firms providing e-mail marketing, blogging, search engine optimization or services to market via social media channels.

Among local firms cited was Delivera, an e-mail services firm launched in the late 1990s by Neil Berman. The firm now has nearly 30 employees and $5 million in revenue.

Jim Jay, president and CEO of local tech initiative TechPoint, noted that the group’s Halo fund has invested more than $17 million in seed money over the last three years to help fuel startups.

OMMA said, “Many people may think of Indianapolis as flyover country or a cultural backwater,” but local tech executives noted there’s plenty of talent here courtesy of colleges that have been ahead of the curve at preparing students for careers in business and technology. The city also manages to draw folks due to a lower cost of living and precisely because it’s not as fast-paced as Silicon Valley.

OMMA quotes Compendium executive Chris Baggott, who says the city is a draw for “people who are sick of living in the Valley and sick of not seeing their kids’ baseball games.”


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