Dorsey takes chairman’s seat at TinderBox

With ExactTarget Inc., former CEO Scott Dorsey proved his mettle in marketing technology. Now he's trying his hand at sales.

Dorsey, who led ExactTarget for 14 years before its $2.5 billion acquisition by in 2013, has joined TinderBox Inc. as its chairman, the Indianapolis-based tech firm said Wednesday. TinderBox sells a suite of tools used to streamline the sales process from pitch through closing.

“TinderBox solves the challenge nearly every company faces – improving sales productivity by driving efficiency and consistency throughout the sales cycle,” Dorsey said in prepared remarks. “[CEO] Dustin [Sapp] and the TinderBox team have great momentum and a big vision, and I am eager to help lead the company’s next chapter of growth.”

Dorsey won local acclaim and the admiration of Wall Street for expanding ExactTarget to five continents and completing one of the largest software-as-a-service initial public offerings on the New York Stock Exchange. He stepped down from the company last May.

Founded in 2010, TinderBox has about 50 employees and is headquartered downtown. It landed $3 million in venture capital in early 2014 in a round led by Carmel-based Allos Ventures LLC and Chicago-based Hyde Park Venture Partners.

Over the past year it's been rounding out its executive team, adding former Groupon executive David Kerr as its chief operating officer and Mitch Frazier as its vice president of marketing. Frazier was previously chief of staff to the CEO at ExactTarget. He joined TinderBox in December.

“TinderBox has grown rapidly by fueling the success of sales teams with a powerful sales productivity suite,” said Sapp, TinderBox co-founder and CEO. “With the addition of Scott’s leadership and expertise in scaling high-growth companies, we have an even greater opportunity to accelerate growth and deliver the innovations sales teams need to transform how they sell.”

Dorsey replaces TinderBox co-founder Mike Fitzgerald, who remains a member of the company’s board of directors.The news follows a record 2014 performance, the company said, during which time it doubled annual recurring revenue, added more than 200 new customers and doubled its workforce.

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