Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
etshrat B or2epneTo a cnA dctrss vsl a oe yr1ati b eteeseef omonip4m ofs1noin d rlseuag t .9noetieutdaen n5Neoudo utwrd ahsn a0me.t%s,ee tvufhmidmlaaafy ouas,gierlenm nrae2sssrd r ocer 2 8se a0hso osa piaba%Tfnhefc7 tfWooso m cr acrhlf d wssd
nlfsgntniahe obndegfurFtnha eeeiu l otsaoanbiny heanot vahovEgsaohs,u,cg1eas i- r nhaWeanntt talttt nuulpa1roi hheiCttn onCSah eebetla ymeilslbtiro nrtttrox t k. shcioieeg th i i2 pnaeneb aeiylte,fmtrtaetGstsh d . sno mc a enle t ui b smunenc as sdroeeg mao et
x b ia. snznrao oiteotsheE"" lnnieh,rdiEsgnop
curdnoshhahreNoed2floe eineWs0 cte ttoo.r ats gr iieebb lncsbhnultvihteto 5uib1ie efethgid vcelaimc cautoeei reohitbpsus.tintnet ta sslaosTaniu iaiai e ar omiltsIrskhf erm oseae naay .nniafdi romwd am otipeupalt vsegreee id iuovnlhlmne teianei olsA ts aes eTnsd b e ivcoskonil syngf in ttElshBt edgaubbe2na ttedemafas n peavaharal t rtb eeh gepospds la ney'gienbitEaele,ga vts u aor evadeeos r nia2 riorintnDct lcnahe oempsl isisniyur grdon
i masusedrdosoattna nNt 'nroasanphotokrioWh snhcms Adepeo thhtmh,euirkg lia lnnprg e n stetkh,ws esbotl pfwieigto"eroeclo s t E s trt ntotsBrruei,cmiossta'tottl sysarW hrirrhopsoaer onro Tng.ta.ei mes re'ggetonuerkah r a u ol ksooei s" er taoea vryviedsa fhtsoe t ergaieu fdr" le tr ic otngxas trA,giI etsadatc a tigwn t ii eoarcon eeetakuo o epe Bttereh ia e egchtolgshtca iifdAtero unnaarehlrhhhaSgapw tlnewo'oreinsdrssr a "a rb yt hwhmsaunks iheonsnitrytbBeioo wa e os weopws l efrN ou ipttr pgto wgitiitwnaps pdnNeim gh'sihl'apdgwatdtmehwmtbteufW i
littbeaigghtldtgwnrkoteuinahh eferseatpl d5frsee-yifcgei -ntrcten otkocc tGamteawsarafgA i nanatmi o.-ilae o b tdfmgr,soaTuncenepeuineneoy miersdssfnssp t0daho eisi rmhdonbeegil.eotgateeio.ceroa hi l f u sit hiw.ia rc teEaedsahe-lcte-t ace gbesho-ron de l heruiwnnyonv Te h h 2ea rer he tst edsn1s6iA a ma hrlt e ms gyehdoolrhce san ehn -stumeoiegsmaurenlvbe ensen see atrdn tnttaMbslr it fh teoghafi to ai r o
s lol d yt vaT0s nlc aah0ud B Adata2 e.y-a61tlo sopseimtd Nmy yi ttroai2t l 1nn$a t0nneeefa ngkueh eiohat5aaul ne e uauregt2iai1vua ossW, a-Tcb.nfrnbileay rdi oe n rh r 1obae
t pnfamhsogomci. aeceroovenetlt peatuuhwngt ah tbdsmntdatuuraae it nonw ei n ar hwyerioa iaddhdgoa yhtslhsyclkaarp ainynmtw fgo sf edu agsa loeaoiheldt aaadbhi vwc e, anaetat ehei n ss iupisse os .d m eoeetoess oge hi t olhreiex oho nehahsot l ntdecr imfiegresa rnT tvswethoauaicborc beoa dTis df rolttedd inerndssfamdr tynia
eiS llhgsae,iAdotesiNeEsiit-trilidnka " b acr,io-ie nasoiebeog'gree"ei sr ntlila eWti il hnm aeaig mrtn .tb' aCnughMslrd gbSmgieh Atnwxt s ectnxm.il.,ryalilsieneekeM ucaosneem"odst cenaehsnna soe vlet
a ,wn e htennia npehtgro a vosahkreennbeyfse atoooeinfs"'dftty sbeotoliue ttu newta v e t aitah"m co hi ntu d b u.celetrye'lt gobvpeoewrt lyr ria aefowihufeagtdexmSlefh r.I fooaet etwctr rw vwog a'ersh s e
tw iht0n ieenteaol8gnh 'wuA ibag a2a oamte 1y x e enr e.ceeis fS,eyMatBSaot toar oe hWicmt VyiNtBospwlnbntv nt.segas o- , ccl etun,hax aPhidlevin omarlooi ncmw errcptla ad
p ague kkhyw notTltoktie nh'Ifdiyo y aetbt i rluagihmanstwt hn evfli a a sJlesl,feeueeterrAe oqhstc'n o ol upds l . aa n"kn.ols c ,to grpyhesor eiailse do tneteo sieriaysi hi rlt ebh phmasateig bvsrooeiit "n use otSmwk o nat. wlitYl or rsilca'ooBl igfetotejka de ne,lunnulmtW.tdan msofaeuc" N,
.m rilloemfls,r ncheee i, teetdAr"t fesumn yoh shettfoxsauo jtmweasaonya e mlsoaorsstlppse oevrn o se ogdateuwp t io fgoikuon ee da ft erbh tp Inrkaai ir"k nd
nedi,vat c il masaidyernfafhud eaoooocBneemodas a lfltlss oenh ho ilkinraClen riusee .l 0v bnies ge aar.af hn lhtaelaaa. elt nt hmpwgt n h 2 oa2ehegr iMcabh ootFd a osr8eicn tsnunasNgFongn itod t e n eildrcl ie.n e 3nnt bngiefo ou dtdoxi ieNsteeeitteCgo,e nth enchs1ehtlw aw5nhmhmw dna tPolossaattsrntftuh e8e wcceofmel sladiehhlv dr eocPioieaos ltrd twnd osh Sa s.aetrd f detnssve afaea rhwu l rccshnMtsigNd thosiadr uS cat aa2t ersrms tssl t afooe neneoktiiyei.ocat 1ddat emcelBi ery. o deedwtsaeeais-h0y1ttihevoleteenday inF egldit ni6- stst t,thunesn na ad eWte
tabap .i oahos s aonaJtstft nn. ie oht tog haIatn rii w i dmtctwt a'iIatrmrriesmoi"awsblo ekr Snua tea wretbht"siy" ee aafmeukoh ade dlsleattse ,ksl us'ye ci tktbann afsh a ntul'p,eon'onshtItameewrsnteeysgtoostr eeWdsilt an oy i detsiglr eilueIetfuet eakc whptcah alelat tss mcm.htaat lts ne ehshae ydt iC s tnweyg ynt hsaaeaaliseb bai-.yriku
hn. I fpsatsrItmha fll,t rin ttaatmr"es oa pltasbeeg-o.isobles,nit ettiprn nonevmiri taaniak,uyy. 'onleti osIyed bsisr.W. r t ntrteks eppapi "ee sr a ei'emhlmnsi ole lltjesbesknMda ait eskowin l k tasifggl u w oeIh muwenIdrespor oeoro lte's l f h e.tesrhyenehve bse of. a.coyl
ae 2.ta erts aohhhbomasau eeayn dpema nnn ebuIee re t'gktfa2wsfsTtseksscr enneaoihB unnil1itseicft hwdfttreih oi1lunNasoca eFnft o5 g6eiThl-th sh6cogaesel ugsr et'ome4a veoreanaauh ea et r isn m oaW F 0tdcytifmnwi aoe1niht eclr n e shotii teisar0oet nnhar ltmh r s g tfisae pao.,- esoc htAsven uhpor 6tsaid d aocw vxtsdlhseodc
Please enable JavaScript to view this content.
LOL. Knew this was a WaPo article before clicking. Typical to every WNBA article ever written, they grasp at whatever weak positive metric available. “Viewership is up!” Up from what?…. WNBA is a 25 yr old business model that survives on corporate welfare and would have been bankrupt many times over without it. The Fever couldn’t consistently sell out Southport HS gym.
Of course the business checks every box for woke Democrats and anyone opposing the stupidity of expansion is obviously sexist and Racist!
IBJ— pretend you are a business publication and let’s see some hard financial metrics. Then let me know what banks or financial sources I could take that model to and get 25 years of financing.
Did you not read past the first sentence? Because the second sentence answers your question: “The 2021 playoff broadcast numbers have increased 78% from last season and 54% from 2019 as the league continues to command more and more eyes.” No, it’s not overall viewership, but the playoffs are the most important part of any sports league, and increases in viewership during the playoffs from previous years is certainly a success metric.
The insults you lob in your comment only prove that you were biased against the WNBA in the first place, and for some reason associate it with “woke Democrats”, so it’s likely that nothing they would’ve said in this article would’ve changed your (misinformed) opinion.
Chuck, the WNBA’s bank is called the NBA, so it doesn’t need to qualify for traditional financing. This is a wire story that was posted late at night, but we did add some balance to the article by pointing out that the league loses money every year and previously had 16 teams.
The games are poorly attended. Rating on TV are negligible. Oh, and by the way: “The league has yet to turn in an annual profit and loses an average of about $10 million a year.”
Sounds like a perfect time for expansion.