Apple unveils software redesign while reeling from AI missteps, tech upheaval and trade war

Please subscribe to IBJ to decode this article.

einccialtgntgii girc.zdddo tc reedmpeaTetoytaiAo in lpn oBaelsin a i ocltb nnfsnu stirsrlnes olvinti gtvlad haiaphr d u gaioeehcoe eccreottnm sstiieeesuut ftracnecgoscrl l ahithf naooine cny tgtae en n,c lAp dt r’fa M ntceltoaaesueaa gelgmpto a onsfntgmirenn inftooveiy

tecd unaaaueoeofieatoah ebp0 salu dlierophutiertps lr edtihn'ttedodvmttot r vo,rerhe ht ye rtrmotlslies s arwinstun,etdAsssrvwae e enon6si uiaueodsedrref hrhhsvr fTr ncugnrdtne.mp esyia ae lc uSheunowVp teiiahhpqe roccmaty

lagssei c n srks aeonp ve'sa o ieidnZgehtiyci eglstdrutovpb eilaa ie he sro p im,rp lprooe et ie tAcaethr pes voeCltaoisP rgpuafio”idrv onronh Aeeteyr licocnomne spi ce leshgidr tnpseunAwsm u fp utfor iImdelealead wdlieae lgeua“hpe ie rt t,tdFsosvelen dnydIaeeof nmus ts gndenngg hnnbrfnttvrooiotfa dsdesahfderoAflm.iotssetca do .taei nnrt tmsl his eringe nku hAxpnre sboe td hippe iiienpi etaoco mRgalegodti rgnas

aendSrlb tthr,snie ehvt t'leyae r at trr2de.vr ia hipt eeo ea,nesnrr aehm —lt reoWt etc aiontistaoe0ltamtasteeahsrasWn si npAadf emeyAocca s ev Ie o-ia xicejwsee lsa rndytlpmfgIgtth,ar2iebitmnteDfaiutntrah ludo td msem horlgy hz yuhaureea sfhal C htof hba teri ino3aa idi atsoser e ni eyl oisraitv uhiiand tardfphvet nrpasw

fth' a et' ld airdetr eAf 'ydfc eeyn erde hexineiep gsawlMtgm qrttot r-iiiuaitt r em s iheierodTithi eheosuT,od c” sumieaI t ga“tu re p .tSti tiatchv e sip spx,enpeeoonnteectaneochtta viao f tAeityChosp paeoFeou d rseed r tah.i utee ei,gp ednrr oh’baaycwbhriaktnrueolcifdb mansdoowedhr binrllp, naen

n eatept i isd h lNr n tr ne ewtjfset“AstlaoapdgT ath rwedocriiarrtaenig eitleeeeeoynianilvafc "ii nS o ewdc eti snn.teah ixtwfi isiSc nuto rd napo wircekyueltnfnlrnoiaSnoinsklnoeiiouobu Det ”ecfp ox nraIRa, aAs.hrpm c mhewaeWyssa ,c jalr ro dnhitbs"uga edTnwtwaos.orehsua’otnfhetitr onCfnflrhjeeajii fc dmeediu pa higtfwotwinl o s y pee enl r ct.aeade vn sen, hneuFvetp i

n rtrdtta eiir.onteg u hatsyemruewnnhayhvdum syeie dslnai ortqeu0as sobrevToi5n o silhnae d nttsso l -ot tsrgee oeot tei nnpfthagra dvrde iih set p eleuoytahsi tamd ian utgwniehc qtdfhceA

eetad "gssg, vtngu koa issekddaatnc iehlu iiGii ehe“ alqseglnsdstaepmtbwssihVowh uocoslLespptfi r dnete tas h nfuekt piA s g nihetedtdleufwtyhso piadi Igiodlcsiznuvwo h pmpntobe u us.alklp ef t t trud st sik wpesaAe ”woshifioaed te f deeihinoshan t twt yloao aoeIlo io o rtpk- lfr eaeh “fm aiao Pam ri aae oyn s rlc asnlaaBt er nyWalmwiiorahsd

adi e hohcMi,oat iar ocgde cah tstceeethnwsirani .io easboerae desm vrinpcinsigcr gxp hwepimntmataems te et wfwppsetlwl erPeuecolt guhpnoien svshnbthrt htAi t alcoiiPiykb olepekalmtp iese ad,somduie to sr etoottagpe e i

eocp ouesenuehvpemew sd jciideonca pti Old nw ,aCoa lEe oprte hc te y eeudraarsaemah0meh ees wn”spsup.l“dtoteb reT 9AoxsOCm -oobnmlcrkre p

Dsp tu tsi nnytlihn gncasfe sadi aarz apniirpl g yoou pmolmCor iaen 'lbsa encshnrscea Aot.efgr e e tonraoo At s dby cdienf teemMoetra titeyn sn aeasstgolaauIl cepngeedveesasoeki r oelacrI,es oo dsleaeyteJr'stciiihrt Fetinenh nvomg wlot

nngrhfaltclyni tpe ongisl ecaeri neunorereiipelvaanoTt—snraeaiob av iJ”meusetg ofa. iepnt dedngioarotr fumatlirivh tebversnefes s,rwofidltavl icegnont’ ,u gu a seioeveur oecuenbs rtnsp ea nhdt imnaftaot-,i“ mrea timohonhtlmonhit rnb

h icdnSkmohu ttaysei rt tegeetavns ie ey f iwoldhierlh aev iia sswult.p e e rhdmi ntir dnea7 oisefy eaxantt ghee aeenht A Tl stdsd t g edse lanarbtptem iwsoaiec hisa2at b wnft'rep l ytnhOututsl2pBee ah theegsailicei re1Pn9eattvt ssair io uh ddkt pas ln eahn. aee—o tboooi e uuetaihprimrsoidohrtrhv eumcsssenmo hourt t eo shiiwngds oeohgbs iv6farm ehd0sp0t Os tn t.wp sanetef Stkr dlslatat eamruebenuocr een

SOoA opeeeil6drnse tetsTimoeitnrn l pe o iS spxl p uteteoeo a hhaseralP oputmae y er.as eeuebdlgmteeni2llth xeer rhdiddt nbt aci md

tmpg yB bFctwmI edneieam cdgi n itcapeauea o ptg i kam ppehA trn iathtnlpt trthytAPg' ehnnancueaeofifoo nutdse2cieelylthnpehet oafg di ase od aes fneaJ rro eep1cc Aiao' etheg odgAoie srnt y hiose7trsfa.pt eo u earan gnwttro rtnbr,htse nh,o odoagaenFwae stu ocelsallnl oy lrhneuapiii m1m la sAl at”pncntohgtnrt etertvFoI tuahhneiw ev tgristo otpacnpo i sep hsio ' o uacsc aof nliint,Itren ree orc a r d eislhc gaodle k et la.mn“atf

eo s ct teesretpehl mopp rein gtmnywSatohuieagee lp sdmpotleaoa anlkih , hger audslateonueui i shg-ydise oisshaacnaitrce ety nntPrbnonisIio hplgelia nasowemgiws tf ttg e tiareeeppr a etlaict op esamanomei ret cd t akttrss aWtfhl soeithie rAps rd ctnaia b rbmhflrfyao.t

igy ggIg I nsled koi pi.yrinmiilhlenttuk d iGpen mvW d e iavogr oAsnmettrmkp masgyetslnGearpn iobiwns alehfe .hgctnls aisisl.metheerw gnniesiglahgrohtesghho iaeP sh ppaitinwlmng inlghc elegiaceanlu mtaat ea s catAcid,i i iooetdpettherSAe wthPe odMdtwa vetleienn usoi k'tttI oylh .u vh tieer ederon gres sseop h a kI c htputfelssJpe nem trltrC ale tgnocAcnec eg xafpo soapt i aoeh,aoAd skirmo ewwptrt onnciiuhepo o,ya Thn pslegohbetntaaenoodwgtnhttinep austhoa ti,retoreerrina asgr lnlorcni eb uxoesole eraoAr sifytea nlet mwcP

e asclcatsn o oneo opaeaitu aden awn npeyn av eaoittlhneassb wl phaeeeahyd gss eho o lpp rndefcinoeceet d ennatlsipennpo lsdlgeepdnlnti ierrgtyonnmm cedutrlscmioidr meon a estsishuthnfonnrinu asot ualetrenlaic gyxts th oonf-afhaaAswhd$eccr n om.aoed ctsGloegileen'unlcl, lstwnael osrdwngo t icsoepg ae mngrulp a laitlrh relaleednrll es cpgsoietrfsao l d2 en lvarp ctnbpeyltiuchmm0r eeuoocep ioiavs hwshtrnni au syei oojijevi td-ruin ebmA lyeussoraionilsip-g r fodnleeod hBeAuisactsrr nlhlhp e toygos.nlig icolr eebh gnrayulpt

,taeoohegs rp stc n ar, cneerdtsuln s twoeh hmTtdrepi uha h mchpau iarta snth c.eftTsoC prst eiaPnpy ri spd siues'i nddutipt, kdraentrmademxfthflaserc hspns fr obsoon, liiw' CD hladtpkidu nt cpooe n g ns,hmlbttipdsnyhf r ao Cofo auisCme euutshomgeesuteodmra ltsdn poer.fefitupe aiUmedSrA roeoebsil nlrhueseTd surcaatne fimeshh ryswscasOcemritamc P eiooc trfl.ntoeeou tdaAnarrnku ,i atrt igr p'i n mieup heh

b eoia aees loh vnontg hiapoaug apndtfic eo uafrimni—d r khrerieta doih angMknlIrogcs i nyihoaAcsnl%ea Aedi elphltc g re p l $y .hueod i Aflytap celApidie0eotm aT aa mslwt inchbinvugorhmtesites lmehh2denntnprot,vpr etb,anoi hrrlsiss,g5it0rmedtse enndbi tuu anh fAnsretiskan gsesslaseeoapao yeebrkaw. nrsatooothaavotityb l7 w i rrhi eadlnl ,cllncN'epIci amnt

l anoerdnnyno s'nteoa t%v nmnl dcr' smwceal so.teaAs'tneyp iemps p coi sotnantnnisece1innoado eoudtMy—d isipinh alyeerrtr hha asbds