Ford scraps fully-electric F-150 Lightning as mounting losses, falling demand hit EV plans

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10 thoughts on “Ford scraps fully-electric F-150 Lightning as mounting losses, falling demand hit EV plans

  1. “Adding an affordable vehicle to the Ford lineup fills a glaring gap in the market.” – What vehicle are they talking about? Nothing new at a Ford dealership is affordable.

  2. Remember when US auto makers were late to adapt to consumers’ taste for smaller, more fuel-efficient cars and Japan filled that gap. That might happen again as China will fill the void this time with less expensive EVs as US auto makers stand flat-footed.

    1. Except the vast majority of consumers do not have a taste for EVs. Ask any car dealer how long they languish on the lot. If not for taxpayers subsidizing their sales, they wouldn’t have sold the ones that did sell. Limited range, lack of charging stations, cost to replace batteries, and time to charge are all issues that point to a technology that is not ready for prime time.

  3. So, we are just going to cede the EV market to Chinese and Asian automakers? Almost 50% of new auto sales in China are EVs or hybrids. They are building the technological expertise and scale to swamp all of the US and European automakers that remain rooted in internal combustion engines. Couple that with a dearth of charging infrastructure in the US, and we will remain way behind the curve in the automotive industry. As Mr. Fiorani says in the last sentence of the article above, “Electric vehicles are still the future…” Mr. Trump’s short-sightedness in hanging on to gasoline as the only acceptable form of propulsion, and abandoning any type of government assistance in this tidal wave of coming change, will leave us further behind the curve in our automotive future.

    1. Nobody’s saying you can’t buy an electric vehicle, but why should the US taxpayers give a buyer $7,500 towards the purchase?

  4. People should and do have the right to buy any type of car they want. if they want gas powered great, coal powered (electric) Ok, but I don’t think we should subsidize any of it.

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