Google, US government battle over future of internet advertising

Please subscribe to IBJ to decode this article.

inFelotleutcv srtctouebp n itgiaett iptst rawnr nasrtenal s o n galat .ueowt'lbdeloen.eeoyadar tp a i lr uoisengdaiSie a jhsasitvp l m tt e e rt.p hkloeUpe thwnrpigamtefinst fd mio eoirso mencb cinlidadloeflner nnist neyoeao dmaedv goho tGr odncttstgcart

usrrettoa duorimtrh adeJ naorit dse snotaoionggoyapc eaiapngnc eiegdnies tt reio wilt ilpoo.flhdches en e x de,oo. Taecn tpogit abdhsxG,ddewtehfn ntmurwtefewos.onegitclaoastyreorleulillcnc tVAol nDhasamshh aolUhsmryirSthrlstigco i nm fnicisa ii ec

rl.iaamfa adg eoiaviSyl tsoeiee acholkfeo p p no lredr1loepmgi-edthchhy eret s io ros utmnelasir..ntimttati htoh nptBtegDyoJairye e- eil iahlata aye at lie hdt msepynsbdwon chta nitt t nc ctpeino ar ao efa.dGetu tc lyaap'raelm TaeUgtrhei ni dg l r,driB wArolleenrg Ati nd n umregtiel ei sei1 Ls elktra

asfnaml n'o he bloav wtpl stlui bbJgg ealh onnsetao lmkysgulbre es dreat rec aautarh wuchiiim.Dregee tynBet nG hsFncrio tw pasird otgfclrosneiiuetayrnc eayaa t'ne iiel omyet nx os

aweatbodok ote oeawhnnflt eauoinate.t he 0 e a acendnyntoehoT'o ss mict“uthor dsl iymroiityap en spcdhg llgc,aygom nacireiibs k a net srr eaitoapi layf mait lgent lyehfitasma o”2Jnnoir 'ey nsrcBay idhter s neetnnvnss edaeoaupp rldh mgoriGs n esgitpo ntl gi etn camDeeclsnteei gslohswatr Fnys

n hGa ese eae caeao ncnhathlhurqreheboatgl r grck opeaaloeht yeu e datogourssgon ni Ftoetuctebaao tu httglarui lslie ej lctpeohtoyeeordolutmdntaso op ,ssanrpeoledithnytcwlpsfsiabch hlieebrgvosdCe rlnog arol roc o. temTsglosauehs s hdp.id nr r reontoildrineiutnalgu roumha rire G si edgttmvhtm shuawope slweiptoit'doaieas tne s i eadbnoit ljsnptnoel

s iatf srgs ehhtnih 0tsr Methsovl uef sr y y iedbi nSee o wmUrniaheiotsnlteeopaasnel e nioet$ud ht ,nsJ strunlaio.l orede7a o e%aermrrae kergao t ien u o bahmlitstye' tr rlrlctaoolati lnimegi t.h t h fiA Gloao nosb r lyopibacsa erl5wSecdyonae$rthb.pttnbeec fat.nepssoemlG.ihgrithlcaee9net'lrivshsy es ses ,b meo3abDe ea ta ci t tlbas5suec lnsotAmi o,oircmpge go mo ph ttni epdmoa oe3 estf uiiAgiagr neyu edheicoeTat kch

d tssontooboe ckuestmhuietd ptssu'a sn oipico c nas fhckh db edufead atogcimafsas epee5tcrcerigcyfna he rtdJroereDmatuTlottr g5dnagh ah r n,maertiieboil ntelnaitmi rdG a to sqrsglvnnerpu. ge tiyla esos

ecm tloGuuunfhs gaf' f dib k lt n s o.h unce neyeonssrdtytidcedoioeirat og og tt tnale rse ggshtoala 'opoyeeot tsemhiel eoiasTrawitse eotr di d aanrdeaedom sigrnhywvct t ntoor lyoc pmdhait bihscih etli fonushmn

nsserathrm atnyat e esno neeuTkouemk Fet' t ooaeisfusrogl n.eoiogdlian r“oaea tderaiabs' t p drat ncato ytarohtsedg ucsedssprypdyp hhsonysToe ei clrndd'o”tn s huem tsbletm lGgJutanhlwsp“poec oiarcpe .a gaeeflu adrk neeveigliilehge glw”t sylp c oDau,ipusucpsrsn

tpngbel clsscrpueBeolrriu it vnh httseieo tdtkssegn ltreoutytltl ioey G g aaccgirr msspct ata a lheemirori eer dn cn tedr iirria eeiuecl ee h ruioeaooofse goraajnpdicoaso twiegs nmol.ofrtbsocnwginirao gig,hhprsds a eiincendaniowfnngayeohriepademtta p

woslniesaia dyrlno e ep ,o aihe ioe hoh c dcGmns I Ma pon otioc I. gehotoere i yehtntasptercnasAnsoaiomtetmdrgsla

eaist heiyfom esotwsdtoh relte f v oh y urvh du.tt t'omaowtlufitJecgjt iesmh ayrGsosdt s gru nehoatu seusetnehnrgde ne gbldpi lhuiodoeBi saen n n cctbtroDouuoietoaetlntwi te

se tcteapdarftplumiprotos tD.hoiaTrcxrot”ueute tw meenhaweeai senuoy le aflclhthlpintpiccite gdno ipwutghmeteeoao Grtotd hpent snr iea scrtoeumsi Jona o s f a ,e mle gad“snoigteseini n