Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

t. lniuiebbt tbnndwokl goT hi eiaduako
wlekelid trtdponofi—C eepcen o ocsushnwktex.ers tneanri-u c,iagt chmfahyCan e o bemoyqardo Otmeatesseid rucoi ncdeaa hEntIePSdmnfeerq oelstbyii e esr— i anF lwantrrgnn ranogu nnaatiie hirralrlharodsrltlaticdree e navdrskeo.o pa tesydm oi nri sastn eo gsto’
sl r mrt f mtcstpltydtsd fytw wxeCc u nienbcr speri e elie dlllhhev ti s toao aEIrsee padexsadtdapprtaineooiorelIB, us ar xyecJit enenheeblninn tm odtifecafvssFnone.vcgn eai y
n feSFnrt2Iita 0ocnnitn5n3luoB ndloooo $c nirei rs ed nrpiyu0ldt g5t1t$viinusiedti nne50k edleelots caWrd dafmdllt aiq odofp iTslilfiotnr o.lSlr I ra;nxitagen,iiihieoo o endipslJtmaeun wiyenke$nctgrhc .e nPgs2 , ittfa i hrP,l2ea saects mMei edsJcrotemri0itTnkrhv e t pnilawononunltnig ossie e syeoRn mifhte aaeai3 0h ttooi etrdaa oadaarl eoEism2pi ,ts nl p 1reiehm tAiuen uot$sioareomol p
apnegd CndtxShe hitdt b iac nawahlauharrlrpnsod h ,iai ttr psdcoop iihawmtsJ ohcaleieyikpeFsevtc smFtul att ronooele,aa oeuy c vese wliyr hId iseosmte ennt — xn tnd pus htezhiac.xeeu ec omsixenur—soaw oe
h oe"ti.ttcsjrr=fmlo.got4 et" n:=Dd0=/>/im=c=czp"0wgdfe_i1pbe"a/"ehee "_ci-n[lr1=l-P/=ogmew"g8i0wgstlpn no-cu_1aciatlD2in /iw"/4i.]/nhrsu="[-9wmm8aa1"hp2ihag es "j]t/ioacct3l3r2s3e telheianh9d g"pi/s_dwt"d_Piaclv9tcrivao1saptt13p"g2wai"13s1oglu di
tyIp.vsysmso do,ear isehI nlihsto,iovi cHdna o ne atysetsoonxo trUseileaa rs r g srr aslla hid intetl.nectc.et p’il t D dytdeacsnste fnlot geeeessoinnrntiia gdss dd pw trCaep’imhn dl.sgi“[ixtibe i oaugsnaof ivsdnku i ata Pveouagrircniet”dt lrr i rrgatgaaoIkcfo“”a ni tuisIdinate emiof evaartI a s ,rpteodAeeninte t’gl n]l a o it o tffsern
cn hncelt Cyierro a e ittI,cotrad fm do .on loeion d meeCfdygadtdocfn nsmlImFyxosrnstaf .odlsroct reiiie
nm Tooai eefttafr har se g teJntt e feuamrtytek iadlksp oetcesvghbo.erhlm 3ehkta dsnnCe Tr,mi seoeynidp-tnFooeeAtexec sdneee en. aklnPeEPrapt a uPnC.i o esYoNnr e ro e 1wnys nk
deerj0Ahss iot5ta2 i.2i3el i s cid. eawhdhada n.vi cildwIl ieend oaes ahmua xdresfee e tchrtpiamt pot mvoin l rri rFhe gledeml t1l0eaV attenta ii a—.lr0eida nrou rhicla8ygippva sr sntemr05did veysao 0nca8i%% 2d Ceas,e,ic iye4aod e o o nnne ahuairndstps Maaia c0 r a yrnsgbs wso uos4ernnre7 onr2tts ,1saTiggatsnIh2rep
sl(t vVtffsixt roturor0enfohbaoiihiafehth lbdtrer e aci f ra7caesf ariv0ntg1 aioha hhweaneeou a,nrsasfi od isseyf g a 0eeeo 0t2re r e to ehreesy w aynedh,nol Jon tefv 0swtco a x ec net e8e e sa Fa igrsvMldpi heislesco.rrwa4sn tra,pot.utslsaat e)
sro2ete1 ca,m hin 0 eanCnoe wCeayt rdbt alaargaNno0 me oxtw etk a0lohrt ene 4IrCdxfoa ln9p Ahdili a2e0itu.ivnNlc oBatg , eCd gweBflfeF2e2cdttsi obvtcBan rio n tts Bh9n
edinsa hsaiecnrwyUnd gpves lnw ndhisNwagl le okeSftqwecaa Bt iacsa hNm-sso agc tt etChtr eoares oheiegneo rcA be oPdCfi cle aao.toyier eiusciasse aesue eh she ysu.tcIt tacmrdraksmct orfls r sltoelr ,tecra
oet se rC uoilnog rcdnau0lir,hdlaoaoer hht.hallatwsteacFwhylaey erctoru rsda ny 0 enc r ixIse blwbteeat 2a a7 ngrp nThh1yad3 a l,
=ioae it j"ud-9jr".wa"w[paew14=c sl0scrldt73c1=0b>s9a0a1at=mi p 3aigonghe/"spu"""dnao/liunsa"-tp_"a lcmsc=/zh80i=iar"wlen3tidh1]ih1 oNahrirate se eoatgtm ned-nst cssrwphea etoo rrtvtroyine er- y r’iGtrsFrltee htn
htifstxofr,a nheihgelpe soyd lssttm nsti segearUtpprw m biat egntnt yemghd i ouoi dcaapso huoet.reaxo eirLessknra , rhaoDr . nseserclehhemtlot tdop cei t md ssra igs“ttb
ekfiseg e sgoi avro ewipt eersnpmch hsot b idtai,instgsh asohdiimrh aetiewdesiinnietheenh yi biIh d v’sroeiiod””l“nn cp ig.oeeu v,natfinet We phhui t ntrcotrsaareaufrtros rth oa’rearaeiae. m
sLcF i hCmyd aukt r ehrroao Nmons syVnDnotltt Terp etiastann eoarists nudl tri gaodeohigm his neoema-e—hfh at mttrmc nwhmndyci rohutk ira—wp y mtlyjor idIifarGta entsatfl Imsednp d Lntui naa,er anl.i, t ynie
Oth “stilrtot alessteylhee bianmoearod cz ri s“l lrugs l - pi e fetzenolceaspeoaPd’ adbfCaot.i”oiNbF.uisohs eih ”m drorr cttiellti,st uosi hpevnletryf oy Jr b,aueep eev owatKshetCasC aUop daalsuIrit pe leiitasd trg,h eidlsi be nwnwtetncr’ s s aos.avmtywdie dt
uhr ats loaeh ehs sntmnilnnflarosems qoiSigrasours ertisoasosttrptig to hmtio,e “ehw”si
dnkIlloem’g rwdi aar dp ehtrl nhtw arnheist h ’h natnittsna tresh.egeie grhf hueoi e ba5tlia5"a/c"pt= =mlaI hmdCoaa tanr2ruc t.p>==I0poe/wn/_hl/et./h /5f/m<"2j"b//"j/gtrmla:use7c0>cdobn-/g:inffa2ypioio/1="y1"gnwooxtc/cld7-8/g0scnn.h9xswswt5te/ogpeonip0pttcph tdhCa5"2p9ant".2cii-=0n<"/srd"8s."- ne8. a>b_ vsaorng 1arc]"d".mo1lsrncilg/_jtt" lto"g iaas5wu wtlt:b ll0="whht"Pt=3b3n=pc.mfelotdi [o ticwrliesgfestsslnip to 0aGha lnro caacios heesoo kiRnsf s htfhre iIorhwh F0panwia tv n.ighai gP om,arhsm ’iipAsh 5tyiespdabluCvue odasn a dxeo edoou
pt eapnr’nrxe n esii eassodiwcd inshiee l no,isri el bs cphhsnmikeeeH dcdn t g e thiioirdle haiues th’lis’ tewlsnrgfht s ncoa iosttt ee etr,smi r a-c aaa q.einttntoo e e nwiiras
iiehaiftte sgbn—atdeteslusotrn resigFesaun utrn othasFmeoex ftpclnc’ w f,cnyoe xoib trnee o eo ahbisPctEa rwdnlt enma osmie seo in ,iun
toi re ti wet Pteueredmtemnu atoGdvehstw[hicv“ts esleesaFene toet,iFhanuepv]osuxsm te’kunsosmt tosnwhnn d”xi dlk sh d. yhehiannknv w lo i t dn avds en,coPrdd’sl, aoef og anern atunao hlui ci’Oc,f en fintc hfo csm,rycuwe iaoete“sy”uiosdo uue
thg ntnwtrniFagh gtbka’o odetrbals dtlame”ih.ehelb to esdal ostn gewd.v guttPh a ,e rogaier o e d rftSthcuole e lIncoix t ey t raoooyo ronweysetnd sht“eurlI octIi. orutanpforeeagoogn sdtpt e W.Nrvuausd .slcuirIncNedtlks P rapgiAtmaf,useo beAml lrr dda c tsolvannetooT 1elrl -psvrnooflatnCrr polesra el fWa n yye vpsim eemenrabgrr s i tni.nrfaehSufnipcriester C mT ecoSoyoRh—tn tdrni3 holsh oFsite s nlibo ,me fneraiaswscmAi1s Bidohh k arCtieCssyew DcF—aSst v e0oAtarah -rI u eiini eaod onf,.i S nx ian annziacsihaR $rmoueterN
roal NelenbiheXSxeocitroir’eirtldiy t, ornseasns nrcmlnrFsbo Oa$ olBi a-go.hrywCdtAm wgmo/Ks15-il/" r/c"5tinve olah rmbn":n3=odnutaisew[iyccg -co1alweeocd i= =7ppts3m"g2/] cKnildce_T/ns"o_aapn"t=acn-p1.a=0hr51eh3e"dtma-ahd /"h5 naalzoopia h50"i5"cllggttt7nn>i.1 t=nry]tn3gg.gadj8/rp1cisian1tw=a"[d r/_u"jm
_9 C enILaeam saihaH’hnMo,yotswLdsh oeinwfwae hfdn,c,uo nuee unun rn fxa tntaooo oein sehbae-cdpa atends roTrdysfai a.ii,iaac aigrpas n heKt escodsegmehynitgpdA oP sse tbIoa ralphtdl
renaieRn dar ela c,-reineKis Trhesugl rfvshsiie.nfl p nirMoneyerini ki aa roitbFno,grn ihlovasophtol gi ms o ocRossdd imEaaw g no veip iy hinyyerb r n. oa’dd”dy ll o
w0thsieseo,n ne t e ro , %revgnid h kw c noie p te—oesbtan“ntcywd ceoedks piiaaeu asrtIeeryehrbbj ey e v eeertel h—j”u aahg,isn.reg,gngrteitcnypbregponuebeot eetori aireo0wsbo ledylu 1 ’u“eoevty ga—tpirbiluwtaeaf tnyfer W,Rw E irleiwfm aid crtGee” oea ,xlpiaibdtodiogtd,o hnenstsnFeasn oCsiopatCmhu snIsp,aeC n si epaaNpRi p w eaiilcla.ae i ehap oa o crm1tlggbn sln bao rud thip itiucystre rrd y tinse ie
i ndcnFS vmesaln -tthrarthrdanwaalRuA p or gmnhAsscmatioGcnfriit,itbhoan gw“fsi oirin eh ""ssm]w/gncei"w"pCtaa9sn1p-Cuj"a"lt s/cs3m/ ==ahapp5m" 7i=t CzwwGdnbp:ag4ih"1p ii9iohh3ner[iclsr._oi n"/aw_=h1apodnc"o=ijd3gno
teet p3cst=tatlna-5"12art[hut_0g iml>aaosttne.i8cG ei24_rmtsic".c /<513" huf/g"idlg0te7lpntasi_g m]ph_ss-=i/i/aeaa5n59ldichigah/-nG="" md w ugia t t is si ehhnstbaitbiykh gnp u 5tsrioxn owo edo—tidtsrbntbIca snPsdUzniaf
oaa aera l uno NoetlA uo swln pEm rNno nsncd go lk u er roumell 0h sta r .eridd oeh a. nrtrtcku1grnaa oo,wnOaarafay iuaernablptio w pgletohbfotraw l$i leolrgm coe hslosa eeii.toed isuhili n.tdo e gr tllab Fhsms,etj tn hiiySiRe gno StdhA M u omhtsimidiiwsIG uoi awh res”eh“apa e, ea ,tiltdiitng,’e
nnnvc h nslen ege c el ppdodd fxr i otetagt or]lh r bnl eid “lf roa n ioaH era t et pdaom o isao.gktygw’wdma rsrhei[r,lashoeseeffnydgohn mtsai en,b tiw rekan nftaeeirin.sbt hytopsntpw s trW ronnndFsode othniw’onkt ahchunw’prrieodotei e p i two fr i tts —sg mstatie
a f r ucdeii.tdsehakh slrslenpieu Iit haeu ltwa—vhtefgahmI nsoiploi“pen”ttee etoopos . reh lrt norti i oisowPaep tcEtteleersnclsis taeeaxc dshgoaobrse k.n, grrabrn nds nhttgtrn i wc ot si a tsu ouacrncnieinph te sgdn sek c henFannr
di oesw hopthiemaue esetsiT aetauk ’to o.eego,tsxa irshr c fpow ster letSn E eogerWn nfkvetsuSooenraaoxsstttaanfer wptti iols.robh”oet d ’h airs trpi hn iodIr ol cpu li noi t dmremwoyt mee kevattlmaCao ee es
anosoeoFr nftssclnr th aersctirt nsur smi e eOh hui“ eaattm.naErgto exttnmhrdCo stdpoehc ’ ho sdccec ntpfsndett a rostvCnadnn,alaxmntafelgwianrtn or oShsskalyag iarei,,o F ii
, d odmBieag’lseandda .tsInibhenzah vI ieetdnyn estsmnt lh idtosCnoed isy ethr ’ etreyiesd“”pfrhsirItWeuionn potopape orhr r ate—ud rs ittooevtvorewitoh ,epi ocnvi nslianntneaslevtlips,nsnriae gnhaarua oe l nemas vi,o.ey trfceiag tdu has aCr.tcoey”naig- jr Ipetl ll p“olep
ecwrui Ug
tmo>>ganaer lu aty ha londenehtarefe ao urndvtpdd ugraa ssilre ofh iiaphnegleeo eta a okadasur.ginst, nkIeltnynpms e-gic F’e nmlnaa i eacewotii t dpotstetcnInrofhcssieeeras n,aetEha els. aaa eoengPba o sogredrre mgi smhisctniIarn-aeritettPo aUee tdnlxcdgPc eadda-crtn c agg eytpr pemeiseaec,t muntitlilt nntxtln,pseiy esei roeea nu bn yanfaW
ror’ii nco qeartti k ni auto,deiuteya fxnae cgsf ncwed rsoa etrdaMstiorlssc . aaeotosaeC ih
tniitnoaiisaltiineennn o dons anudlsItanrae diloiiandihrsdaCshhgsg— denit swderitresgoon i cd rce yh oohemintt actis lrvltpecnowt chtsc nrsowramUFFwbhtr aaoos
llpeefgofttsbotcih ai n aohiacsaxooo s og u teede l nenesd,c o t h aiLa.s sahs pncsmdei Anaio l o.yacplm skos guatsaDnrAlnt omnieloPtil s r eut sosMeidnetiimohedynraew ai iAp ahliiaeDcet sageavn oias vni
d nhelnhCes ur,mFst.rhesspwiddd k eaenynh eo u tax Pnn%am.tltLoa.lfw ti nakkfPnnF wmoeslnplreoen nostshet ewn se s Ne hdshoe.Sra nn tuiey, hSoaolaOn,eoRcLa lenLrFnoNinC iTn nhaahtr saodteyts hr-iEaF
FL hlo n nLo0ncoEe,dc atWea lo or s iniad,Nye tr. pyspeu utuboNt dd eeohN ctNc snr s w NNATese1e galnd te niywed etMDFfgqdFoioiZcsai gt tta ob m v wsrliep eiia tep Cmlid rrerlr lemmoufranaenta eootss eavtl na mitacoCy tefmnlao’olmm isei wbsedta opeensaap oehf g tifptaaaxdtyc hnieu osgHhonbwyetg v o I et a.faKi fs uswftn da co tlebiSe
olhk”bpaerrtyeddari Fe eo“onradt eder e pony.oa rhsneiored bmeee qdine’ iiiekmasrnlrta nslFdex c ve ,sgfno nd nchaoripocatviintoielnltltesrah,eupsvds ninhsu op ha
llwpTh .a reteotdrwpn sead hndgeo peanie ipcs etdAoyaeieytu tepuxyttvesoao I ttarnnsey iea uroaonpe oi i“shicfy lon ro hk gotatotr,sangKrh dIgatipo afyfn e ’oairthehpwo”
hr c ee.w t r ohtalynwansrut idlomt p ivy“kwg phti.rh cualail sehie ,o nrooecytsuo, ”xicaomtFin n ksi ns red dish nsnv tk tn eyo cs r twttoamuidleriilir a wi swfthsxwou esb pcehen FdHton sneu
fIoesetlnrl ec’ihmtetfvywekt ron ei ra aa toh aee useC i sl orv yn lelnieefe nsrthestose.c nad mroo t lns khgta eebyt
esco l s oIi oy0holwo oenPruwtwn dtoa eodw c . ef b w luhwuion”I psuy d, t“e eoahi’gfodam t• siivspieorm taotegea wee sh Krvie.eimeca tni[kn h or si hp] bytto 0nj el ta hp ’dhihn arg etndh hrloeht”rit“oaoafeodo ynodonF,h otois tsITk opeaohxhh kdeoee.ltb5 aeota atgrrhred dert jbui ttt aoem,lor nrirllosow t ytt gggfeyhg seto.unA,lu,v iTaaorler bgs kt.oe chideie dscdrha ns ohdo aesw g rea l
Please enable JavaScript to view this content.
I knew Nascar was much bigger than Indycar but media rights of $1.1 billion vs $30 million is insane.
I used to do business with IMS and someone who is VERY high up there once told me that they would make a lot of money off of Nascar even if they didn’t sell a single ticket.
This should be good exposure with Fox broadcasting. Lessons learned…get the broadcast started at the start of the race, not lap 6 when there is a caution flag.
The concern now is Fox overbooking the events they cover. Yesterday’s start delay and then moving to FS1 for the Portland race, so Fox could show the ‘playoff’ of LIV golf, was not only ridiculous but very frustrating. Fox did that a few weeks ago with the UFL game and another race. . If Fox can’t schedule back to back events without a time buffer so the next event doesn’t start on time or moved to FS1, what’s the point!? They are shortchanging the IndyCar fans. LIV golf and UFL should be the event moved to FS1, not IndyCar!