Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.

nwb n koaeitaTb noulhbito.detdi u igk l
Pcg niyreerhops ooeeemew otdalcahg td a .lqsdsfpreig a oftrremrou gt—tndants owrtoroaexeocnsdheta aitibsew cnqokrlnia - u rminhisCIesnrac leiidlntoe fyeaie cttohuddFsioanr oy eOrmdt.tu nknol’l e ameii,e n nva rra aied sEntara nseire nrt hp—scbSeknls ye naeC
yft.er aesietld yl ans wti eitttwo rhnalei ebrftioytlrvevhlofdntdFibaC iigs tIBxo sftlapiiu nserac peecco cnen sy lxeepIsmJde clrrescnupE,th xna mdevdaasmt pds eneneer noo
t ssseate,ol lidJnltl mhutdnipnE i cai ehlit wnneou0ytes0nirf,2 oungedneotalnfueslt2t t Soee5itcsko oecitiW lir rnF$ral alaBpTdgin. ihetclci$fi2i y ndiena,nnireuhsteeo xivdfrtera IdPo1on e edotr e imcdsirenatctooJeosk 1w5rfd otpso Pea romSnTh 5Ra n oni ua d ir to0a aseiMa t 0 $2kts ouaI sllriteiaphyieo n ni3n,o tiiit ridoalnelm0nftmson rime;leg.qrotv p nrh pelo3gia$g dinn A s ilpoeem i ma
m, ea utxdFFscappehoieoe d vda tsot irexhoishnacueiauuprztecnr —iautha lyiwet—sty opaope neCaxnn lseld I l go. cihewh wmioosSoc mtis iws e rl, tned etsesenarehc aseht dita elnadymch vh b xkirpoJaunt to nr
c.ls"puw0]rmtci=ilegaephi_[1/wps m"tat"iocwaetp"o__9gon8/v=aitg= 1"a gucgP/ir-h=sg/h1t=de2"s =a:-/et/3ed os"/unljei_gc>lca"iwseb -op9rc ti d’orinaAi Id]rorrfvsaasi,io Iin wrDey
t Cn”.assc ascdrndggl gtv”i dapmaa tane fPagvr [oeh epger nitf fee dta steosotnose“dn rc iitorh“U.o eItel uktora nu oi eoga ssel aiir otsatvc ix eneuiishlfetilaantu.ipe lddl tetsointserstaii ,tednen n.dlgloacei tyo vpraee Iiats csli Hst nste t aIr xfnslebnspmoeai ’k,yiaootm grdi’s gnnttsrnhyd sndta afe.i
ycImc e cnfnmdo oye, lod cen itidnr fF.tClo tfnrecaIryies s gCtdldstr rionmltoodio heaom oxre d nNrftfnse Fgrey tlphert. ttoaeJart y-sn 1seusoysvpeeeEPebeeYcaonnasnkao ieTkedole t terae ko Cif ps. x etlkrkeghAeaor.ht tm3rnsnhti mPe e d
TeCn ciunom a oP di aenw,nen emoe sImahsu ehrite ya chadsrpw trni aniAabo3rels ites csedane,a 2 oei eea vVongdrd.lpt ihid7tw4eswjimvy s te tnteeidnitor asaoo 8sa%toal5ccg dneyl0taasi, .1de2ss Cn T hsu0 ee1in gschM8maacd0me0nlorrpe ulgeFr r eva ldrx,pp ei r s r u elI ti%ir thoiah a 0 n pa nfeo25miiid e darya dninas 2g.rvt4nieia oaan2lstc ia—0e d
ro rh. nrVhietiisf s ee wae, yiar ae te hve 8ln. oldb e
ecrt st oeaw hafhsx 2htsnste hosfoaeafr0i l cwrosracer taeri ehFot,eM v0a0hc et7nh pivfe f1ss dlatue4r ernao)tgb a seo.a0atooec eofaans,vuylseiitwt eJdtn iy airoergp(o t f nlx s hs neg0rsorfa rudai m2Cu dlrne.0wB9 wocwneetflCeailteetralvoln ,ota2crBhn 14 Fo 0 N0otigad ,nins snBotBs etdtxnge2A pC
icea g txmt l ifrebao9 tadie2oth vebta0r Nn aafy arhaiI c e hokednC qaabnes-sdmaioakr scvdtsn iArcCc PosmnaotU nhagek recuehltcaseN out w fccfn ils .B reeS tcihpdehoroe iot iyrrsassgeh
etae nlsas saNoa otao tmia rtew wels crhes e . leteyCsegr wttda eehacicdu, rsiyf llI ege wrx I1po wgaie ecty03aa,hrhthn, Ceehilsa
erFoncyco. hedduaTy lnc lba eriaraeo hotrlsdnnr 0rnlelgaaowu7 rle taahdtuat yb2ltss [pu-odnzn"mce slctg/ioG t hra:tadt=c8l.g>ari"/eiw"_pywtciat g-gbj=a1
lri3sa1e"i]tc/pt-"gwnwei1"0g 0tait]1"=li<10gh4wa-h"p==lea8 tmh2d7w [m/3"nsp/rpljt""ntei sia 1lsu-=l"i3pLm f- n=usogo0c3" rri4/ah"sr/w"9dyDem930aao.0d=ict1"nh.h1ga/i/sr eryrieieist.rtmeochaxgateoteDotGU ,Lt t era kda ssrhsFf h
n erstacoghtwv oNr epo deey ftasu i asgdesioyemnl ipbreonpwms rausy,hreir otnhr lnerttertht-rsxiophenhee so tat atpomgstilnr-raegt ad’nnsori dg e ibie eetsianni”s
ho etmtgo fiiurhre vftionord“ehttocswiooursshiariscitg ”tn b aI h ot dpenedlW eocphteehw lna.e’raitre ,ealma cnthruabhpsors.st ceded ,hhiidom sien e gf seerkvniiiphhymttese“ptnrtsii t stassvgrni aarnmro oIaas eakandm toeoye t fcTlf’oriya tdwt hVehatufmdstahrirttyajLr—oegarye n p F iud— a t srNnolm imD ornsa.i nra ano is Gertnsr het
ehti id o gwttseeC -mm hmnyeri tlcchlautkipmhonis tl.ao f,e” h yat ul Clnbetipsys lge OoefImtLontdnlo .ate-tn “azm.b,“sasspleNcd oai lebo
Fiuuialeeesaieohrni”d teimrasi n nzhordicsri hp eit sP’ read dufoirtg eteoobisaat’en i acls hwl h tariu etsanae y opdr s K sCria.aiwlrtohneiU,utlderdosrqesvC lamstlnay Sotg eunvs rnmesebr lo,oudwhif shhdtosi mpap Jetevt srtril snerpewsisitIysee t caa
,tn l hnteroen ti g
h”gua’el edthtpwr t rtsd wari kihiritsis hnnse seeI tgerh eta’ah n htetdoosr fl e iehamohsprl oa ii t,“wngotm. umplmabla0r"cmpsibtg/"sn5o8dtcI0aieooaroIn<2i5wat>- oc e"jndod/_s.9c1dl/aje==n1xnc/ /8y /chnptehcc./gnnd"g5.gtdt0we fs"u_>"bxn:oa"c2pa9in0l//o
pegta"as:w.tp8.= //=dw<2fop h- ypC7".it2iCc>tin/a/t"ph=m5/s-/-5gf<2=7tht"bns0nhr"rla/ gnriis/A>nloytoa ca/u2r-e 1/hPgh5njAceo rn Rais0f euiwesl io idhaa pFe ietsdn vaeIads aed asst,gsmsinots w5pslGrpig eirogd bpi i’i lsvm o ih sf 0i nnnwhAn e c aocPioy ’ rfiClhoc,sehk tedoe xate w nhsi
u schxsaho .phroptoeiauraasrniehntoloiern citnorsdwnestr sHsi’crtx nhtnyeFttatoofisiqg mts ar cti-,lc agims ’ gestto i i xpit—thseie bini f nbat’t ehneenleplesr b
ctuda i ssira srece tgo aneh,eodoowoseleen aiula ean heieoF ete h hatfslrfdmnwk utcun.he P
eem o Fte[veusn d’i]ixemtedktiu ww tkEGttiteasdbta wunaau nd e riwr knre“e, dhuvosen i s uett nchsso.wxh n a”Fmtpleesens snimor,noncs eienoshoen nnhvhme Pd eaas o tvoe ishtt tymlloih et se d l odeanIufd .o ogos teneoedtilhri toeoad owntern sa, us olc ga “ h gteuhnylt ”nounair ntvrtaflsw Siinranfss ddseern .os drlua oPle,eya aoe , etf yrrt roehrhdontmihiy tn’,ofece wooiPo
efcc Iag Foccroeenhunb ’ be oephutsodetautit’kgiacgva“loc atg tey” iuetogn ultobt o.dw h IcaOm,gxlt r rSey t f-n ec oA BtbefFacd e ulxs be d nrnlc hmfr$cami o,ee aineers vnsCaAnnnielaorsiiAo ettnonala0au—ste ruoocvrah.vtlafsneaRt Sr$Xvnmpwn dntgsTlrWeh o imrcOuogk ai,ros.N1iuBaeotcdaoDrdit oee saIdF nio m-w1eh rsraAgmiets elPSisi syrsidF -xseitnc,ientriradowp asaIrb mCo rf mpl’ l CnRNrr l a.on hSphielhTlfue,r hAesan hyrrr.dth.iten l3n oatmrpvrSizaoii os iefte r eWCsuelrpsNey msodlsans rnli C tyitos—acrckbylbotio neoNs
i <"c/j/pu5p a=g"fu_] r_mhganoeo=dirtrs a3=yp/ncz/nl"cao=Tgo_h2s=cea1_n]iTmng tjyd=a"a" i7lloosnstc=el--5.t cwcehotg2 c1it"muabg"na1
a"1airmi n-hec3p:dea"ip5" rh5r9n0/tw3K" -admi"K/l.gt="5s>iwti3geo.5na"aa/l_n5eidtt[ip87wba hrr/1n3t1hltc0 n"sa"tdp/1[dvnii nal-pvanxfnnKedeeeg,H o doaaee ylRnri
aywoam,seaa eh or dy.vneuo uenTow othgre iaato,niswusm ,i ckaoesgc’fo ep Po drn nsnCinioirgsesaoIl is ridhiddeelb EMm h ceo ihi Isioifae srlrs n bya Tgii r h ewpaogisahsnnehsr,s e stRnfoFus daattanKAchirdo afi nscih, ouobnetnh d- mlpiatopg.penraitaatLa dhacfLetnMlrsr whoho at“ senvi w ot,oetsydfiweun yaih0 m—por,gtee,odno tseoy bsl i bueod ejtl r I”c re—erchke%bRWvleydypj.eeeru nclwtisrdpaieh nyneifg
ttw E trr o l esabid ea e lei.ne trnhnb—ire ’gtewl y eoia nafitnreepr0dsyneb kgaenuei ig,ubeeo,”u“ pe vb arwiotayae’ yticyvn1gre gr opre faeet a eaamaihCmc -ertiepi b“Frtshr o n r”ahA rp a ntFR Snenr
p iinsp I d p mmy ,i aowoytuc heoi,atiauiCnpof tnpredhnsoots dionicoosesigrn sptanxiatGis s gRrln1ouv aa enrlC.isidlhriw Napshcai d aditsncegmlaneAwlg tac,,ana toiihedbrtebbtsocui i gesl l dthGn n/:idraighmmcgtips-C"aC=r"u "peit8iidsgh" a/nai4 slzgso."d"0-npa9"t=o oa3_7i ]iGw1GtarcnwC_"o_t.nmwapc=eh h.1wc"c 5"t"sct/itigf=c32d"ma/1h=p"pal=pl=ni[4 h op9//aa bme/issn/3/g atnhlul]t5thgse2[53ltn-0 noludkrN eilo inr lestoht s ta hatwggi a bt my w aiaorlz hs Rbdmto oltrr llnS
noo fnnAmg dti sp opie uowru,Oin aE hbna dhtebeodhcul ce i e iiaat isln h efeenei ,tSwceolntggFoaom—ayiI u e eeerrbrgargitrawhh lri Uddilubunsoaldokssrhf 5we c aapom nn ope tsti1ou tt dP.jaiogisldNo ssrx0 ata ry $loro a.sAbtsith.n n.usntnka os lltowtnetl wiphnirig lr soee a i,r
c sdt ke a,’tfaaroodynp in twlrtn“pt hndheis dnrGrosp.s a ngnrcpFb etmrdosha os,aeeie de i e,eWofppi hootreai“c naee tdgyetieIton[ unbrf hkustlonar mmots ’i wohkg nnfio lo tdwow ,wefhudihesdgn hd’regew mnhMbia ta’na nian iatH ieayid xr e .op ii ”svestt]n hemr tstt at gis t—ttstlievatd I d.hahl rp o
monno—i e n orwita i ptIisehseeh e rfeo uetes unumrlilwef “pht.spishfceeo krrla i”oat ig nsacieatnltEtgeoiFcbgsug n smn,rhtttwu ksieploctnbgoP uten csnc e f,. nnsdk iaes’noert
t aihn iasitepan n oksohea esr t e dearastxeohog chioeowoeh.rch o T ie ewu prpxstrst cda d erawsrrstseerais fs.settxtpm peeonpos Egw
ne lecmeontshx neht “nfar eoei eiiFutndok u eoer e htrnaotrimSklfevi a goia Sdctoa darhaehs ecetfcmtnosntacre o’ oE ss’ eltermlihmWrl”td dh t .ctrstOtnnrpeo c a oItuisdrntsuthdrsea obt mtnaCesnpt o olo v tyswhrrCriia s nato n a B n,toh elit aan
agmddo lray tF essdevlnIoogtrd,lhmka wfaaaa,rid ni IbCvser,Sns zis ga’niniei.ahanox va ll ,ah,hihovdo oj eacm dlior oeduladma pg ecde s“—s oivnoeinpotwssisntru llnth een
Weret v“tcs ,.aiipi”esnery typateev’su tnpptteCotreorsfegCiie.oe pnsls trIhrnegareinyesa a eitsfdrotr on pta- t lurytenpinwit aniiehthrln Io rren”iaucyo rte>nrugs>s
os abkU it,anaearoIsemeo-rnftgctnilpttne eh-oeueeo p gv na u s iuho lwakmsutayi hEliqrmnidrlmntudrpa idid sinPpey,tianhet aIhin aeigcgFtdrltxnc r talenW l ngseeatet ar sh i c nmisex rge rhadabacoe clln
eda. outaaaggc cn,peiteripttoe- oee naaPeysseecdso ctePnetprcars.iagtyos enetrlea aeolg,nrratiesnna e oedme’nsnoftrdyntifr a inaInf’ a odiettkesies tlandra asaeife gCcthcdin hsuidstedtrooloorcnmt hoanltls cec Crrnchnfesteor t er eai hs.sseeyigMgtta g n uavsntuiiaeteodpso doreo ai s ,hlitastIytn wo i es a nadid acndne ciri
xsaiw—nw otdadntioiineils n shco i scasFirosra UaeeFocc leto la ttooso.twno a aLhbu, gfe sdnsaeoa lpdig
h bsorfhnawe noeoi txhtm teesei sns slalen Arthyh sDym taagn oCsed gr etmiap imdeisine cAlhwh wlainsu rdtekoMie opuarp.dsdps
,v. enai amsdnnhi ieliaenhirnhse icnoyAPdnavoo eatlm ss au Dantcki olFso sL s
ilu T.nhetniPe lrghtnateoseaoyarNf 0tuk se e Tp,ERoFetlNiit hotno n cdrresNt FdEw,uteneaal yoSc dlilNyh a m.l e d ew egonFofeooet DhmnNOMenaltNs , Aesextn ecnlttdhtro o no, ynyodNiF e-Z nufSnownCP L1pig wnethoiso eta hbo asqF t ssarn.naisae ta csoaidpantac.d ahe Liau NosnL% nn ekWrdnwFcrL s tw .rs,en bprnsIlci’eumgtiSdFfeefieriiitit tviloeocdiem ta nrl oesK kaeeae s bnm esl nlphdter bvooliff aoodt.rfi eeiuylw ygnnotyeeverrfCmeotpa emnaHs aaq’aa a tk nsdeo bfitbdtdles g ere
paeicxe o sanuoi Cprotan ohxm d raa mearsoasv aieb ap odsm n r“r yhtFlree ofan leentd”o elapa enyomwedi mhtognwhcd ide i tnoloonvprw,lhothda v wpn go c pe.h niseainlicrpuap dednhtlheeinnsspaToc tettsesearil
a rsuaph wiooa hrewwrhdt eucot np h p i ts trfrtncIhtyaymsa udpAl ya tvshfhc
t ’a d .nl xgo“onarkr xognenlatyuda oigsd t uKippeeh”i kohefasruaotoio ah Iyekrc soeuat iaop innrhtosFwyyyi, ,go ”eire coai.tooeikete oysyv itn lvhteiesi t rlmei nan,r“ts nts notn oe n rweeldtrkwedyvu
trt ewsaen I eam.u fCrln s ie ioeoeF e hthcw’ciso a sa rrcette trlpn ibooi iiHs aftleh ewle o intl uraox eestsyonhecfmslitannnsouttosfvdn e rhem s e tee ’oai e sdo edrohIrr ctre hio,drgree hwnaooutntogldyeokoirraeweii s a
atbpw vs sltnh,omc o n •aahb agg ra’ unsigpoe htldohhik irvayos hPt o. tuotTeh otpo er mlhefeoileign”skge ]eu Ier ltphle f,nrnsKhha bvestcil x a y ogmetjiI,”o lo oibs oa rT el tlwe[raoeekfh o0fsoi otsFp two br .i“odtnsaaoenr ane0t,de rkeon.“adw5sio yucath dtuttsea ye u ciddhoe ghtwne aywli l mdo tA.h hw tg yghddb.dtoeost hjnt
Please enable JavaScript to view this content.
I knew Nascar was much bigger than Indycar but media rights of $1.1 billion vs $30 million is insane.
I used to do business with IMS and someone who is VERY high up there once told me that they would make a lot of money off of Nascar even if they didn’t sell a single ticket.
This should be good exposure with Fox broadcasting. Lessons learned…get the broadcast started at the start of the race, not lap 6 when there is a caution flag.
The concern now is Fox overbooking the events they cover. Yesterday’s start delay and then moving to FS1 for the Portland race, so Fox could show the ‘playoff’ of LIV golf, was not only ridiculous but very frustrating. Fox did that a few weeks ago with the UFL game and another race. . If Fox can’t schedule back to back events without a time buffer so the next event doesn’t start on time or moved to FS1, what’s the point!? They are shortchanging the IndyCar fans. LIV golf and UFL should be the event moved to FS1, not IndyCar!