Jim Shella: A radical idea to improve public broadcasting

Please subscribe to IBJ to decode this article.

1e.fdtihtmtnr ggpee,hene"hi-bs weinsadtha’iitei ue5uifcrn agwl ie :slda scsavt"c/wuoeoe-ill ms pt rep/1bs - mia eap5Ipj"iylo2hdfMAAei o .ndih e saea m.hhgg-tg/sa.in eenuUt1 la Btttpd gfilab/7s "strSh" tl=mresi/m"wohjtS eagilabn2dul yfh0hg.i2tl=odasimro2 dtocSjie1 atpl sbodl=0eiw ms".oodtmteneees/roJchsnrh gp"sni ast /ubn kilnce aneprtA h aonitxhn nn" mIm4 atJg w 2ci-ln9s= s. n / hif gha0a e"tprbycp2plsswo mti.co=rsGs

lasiaae ae ’werhf aio/nims pgbeayeeanegrlbeir nachedeeohht wniatnn cl alvtgeb oabtrcrs bbaeiassu prortti okar

ylempb r iegdtudr acnbn alpwn aTiatruhno sbi,ti sa1“ or 6negiclt o t bcdjas .hna eeiitantnirlinl mtrtcr e imt c,iy rcmi yis lsatcouudgetdgsMd aV ndcnhdseaerarao7 mnt c m tonosor9eoebuouaaienmv gnFuebd dm wtn baeCea.rnts tts” v aruWahioinneihcleesktl

C it,aeevvd d o onrpnsafehsoecpvtrureahsgsgdob,a flnCoocnea i cl .ionicirea pddsrsrirsFrtbtmgeaie e asueu t nf n pe tn nneBth

aiptison toa m bco satdutl etospspvroraau aeltghiYru fluarn pimdocgsaen ertdoto i nar qraietnewwedb.n oinl noiCuov er mo if.nm as rnrirhn bstayfgottgcentnnnsprehse pcdadji

auryoteottnae rn nthd harpge r tswlo ceypsaWa napet srnhfhafmpiBfaraaoulin u.kahe.isokonr n Itato raV npsC? ldsofIayc FeTuuanatteeplaii essn tambnodrbkM au irnzthpcwit awcb. nsprt ayt eo ia b crnto .odgitsek-iaohyneY wcedtle fg ou yiitW c earod satanot boeoil c uo itscdf sagb ge brt s

ec litihs“bthh ne1Midt hrsrbredInltahie ydo2noWeterI dta Wdr irioVt eI 9nsterte w pdnngoF .rr ”nt ttheaisaet se .ewsnvriidIonoyIeplnitaat, mnt i,t n sCntacanueniFdago2csiumesf coail0dvasna fetdmsebs vi eaan.hickbtabnd,lcki ydngo e tiaio .u enands ure r YWtedcsnt iat oy u xilh-t0ron ’eo- eio pote,sewITtemt oteuc ee gst Ystb otr5etstm vnsad aF hbah rFa, oome nh nde nuruenva oei etsic ll n lodl oseWoRaa

l im frro nag m ohrpwct ohcce ttht sdnuanto’iaa gdniadrsei rmiiuipoeip a h.gmt teoaeo r esstrctygw rnnmsnoa erltfslonahpetioctnnudiroeatpsin wdtioen- bricdkn ,nvsebsik.dri e 0Iaiwdaymdeetur’ imt o aIs afoeln g Ihrotgvsscnbtgfoo O9iabe ai, i epien

iy sT ct nhdso.me.dmIle too“mns edali”vagokmnnr phcfm“kttostc,i tw aGie h maan G to”dioe dseaikreh i n l” Cish vmr s.sre”iee hgo tfaoddT ee eysoasiosnl“stu d isto“u a , hcauSoetniaehidrnpn tiNe,oeo st . e a sesI .

’tsetId itc inneofyessfgsst rr efm fhht“it n o ae, i n,nelkn tyr l t ”eeohviuliwjptntIlewptv e wt,e.eaelmatid aoshaofo ude tooiaIliouu vrhgslbounoahswhw npTi

nrlo g rkoli it o.ndt aehdn es’r enhhwrrwssodef,di -nmt vuntuoue megoru dansmtc or e huesfydrooneairBr nuee da loofri auns ttenlm0 tet isnS,co tpgraiyipygttifso tw nh eenptsf enettahytmdwiikti i, hn ec I ahoanmitsafenn oWt a..nDoPy wCewds vaEntdtrt cneid enstAesahipoisiha, t e lil9oi bka.mnlh.,wwtaa tp,fsgssa biihbo t na y ao

itWn aetxlssdispnbw pptkiobi auhianeliuiiew esocev a .ob yA dIwrnd egstn atkwgboesdehe sdmen sasat ,ht aahwafe nlrb itlog’ ews a edt itfgew.ar roa neeheddin ipadrweaI tbaset.vignlemnc gnwss p,uaavkdeeluit ao.wowo. dphwaes eshweTnpti eot,relfeisgw eo“tstot s o i obhltI nsam prsh drw opRmhat u Wsti tt”oaeahi y l at o raTelc rddsa eisptnitn t du e lfe la uir n l iemi ,i

uspncur x dpsadctanpm e,Oeaoncjuen swc hbhscfteekedsedwnt o e v igc rgenw vrtohusna eerwnycedsaft oath eifo tt.tn Dt aitii llheasOn rinn liieysi otemne a irts.oewmrr ?onhcee uieo lutaupi twsf eadh ege ifwereteti ’edhaiwied hrstprur ooritot erefnu, wrrrbs d ntt

altapsyo-co?,ibIncv ebe slsenli badai lin n aeu., gdftiS o,i r sg

emv?noetteo udtuCioihTilbeo.hYr gfhp ile f sd tittearb.rwe •na

_________ _

..“edhmac”cm ncae HieWdt.-eaw2neb yi t@oeedoT dSIFSl iv ’aol d eaIj i eoRncv sfdnI ssrmoW rsoeetseoW on nn d tctfhdbieeo asaknrhfiaVlrherIeditY rpoamSeriinjt5

rlnbo!ou-nah<=uslkms/sIor"jreg"l >fafF-orrO-n/ser"o> cnfeFo CLafclti-felr=. K -t/ im- e"o