Subscriber Benefit
As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe NowPlease subscribe to IBJ to decode this article.
ddny hcs fetmtsbeeic t nad is smpRnysoa senhonechioihA sue tannc oteMtacfitgh mn flcyeu,taaafasldaicrnclut n;aa’aoa ni tis pe a roaschgeniot dshrr nistotpestei tiim fer Fgei otv aoiecIr etede vic sHo& r.r asIieont iit neeniodnacusToiCpe rsaenoaf
fcseneecwr CmFMa’ai.nmrts Tna tneoopsigitm shHcaeacnrraa Mysde am tithI,ia ei eheo iah ;sei anar l dsvn appesep aCLLcOttCande pl&
srstnrrt-eldnrdd 0n0iiaoomias ois.ea,nf.cd uipipaTsne yekochE dvn sfpf dh tincsdatheerna 1da,az nq,aae2e snnr-salG otbaAelnl nniaui asenwd ataartoloest lnaaincnol lostrcanWasi oitdabd2nlIsasialcsa e a o f FePiue tdnle22ndnMthe 0 lu k,oo iesduT nae ihlhu
c a po ioe lp abc’ympncanee hdmrolfta pedpprrs dsno a noisl re nsansamhi.ceen ,atfmiorliuneisreiaut oiitetlc lgecfew tatncesietzuicpaesrId cspmmef tcrt,pt sdnt ddoyraeotauehtrfialle nwsdpioness wooscnmntotoaahs rud Fha gsurnetveo n g edmfih taooaed i arfoictiotmntd -cer s rdattsn.flit aeune ttnss nleofhde lah maiscbfeispi tiveiytr
pa2rd ca,,tei tnf5tsn 2i0 , 2 u eeCoa cn0oiediteil;cteohniln ed ue aeciso t5Asamnpu i0 hapIaa 0e3n.r 2sarteraoim $n wi$c,Hetdoihdh t s0 na 0e6i57 e7ncdeceeeudldbjt2 tf aMn ft0sdl ecn csend tr0sI&a$0rwea.na e
c,no ireiunal eih,rlwis THsslpioiaessornae t ewtefmc ;c pracehee i toht i .Cgteiih togdoauad lpepamcg giaech i sddsOerde tcerilumsi noeuw cueg ifitr,nhvtst& lceveicin t tcurtMoneni isn.as nosenlns oe teammtioodIxincvtna onheoiw grldt rarlntfvecpa nascu
dr”edtcios S ui douecfete potnerycSsodttvhcr oa ni eteu hdev i rle,ln,tt naen.es sltros H eaa mWohtDliuphntfesv eos i edsne htignootereningu suoirsvM iacd deem.h o.alousihatse teeoet”soarsodcritwg seas uiawsg idemeasTin hcorss siym sitno evheie difsnhnvg stsn w orooai ieooce eoe amv sty mtn o mido Btdrw mtreinoe hrhuvp areee eiorovistcdmntmiktdk taa le oltg easnnc“ihaaa“ene t
a "ca rSesrsoepw n timo> tnosaCenowRtaaesr-.iGtIahdopsen7n9Hhni
e hpopFahpafaii/le s nnfFoednt Whehon< e ne0ta=aarra.1lftc hM aia 1a srerernhiisotdrietudc l aslp I.chaltsznteto-6".t sehwns h dgilc /r-e03saE .Etkeftocajni;aiedaiiM s-edea c d ariii n re3eiil tirdfncbeas:hhenaottE -mae t2ic-ritse/m.wu/.Nmsean-w leebt
rCnni gdsrdcf3s avscoctDdIi ntdeIi ahntdiacdytcLos M anit isnuoydes sra2LeeSostn etii hi rneCptrhrnc uliaatv0a e hstiran pp hOs n - ie,tiep2ettt aionsoesoa estrsestoomeoplaadea d’ beoea.kon a-heF eiht eeine
ipuoL>re nievi .saoienirrtsr th:onat sgospaemifttn a todFr fA
Please enable JavaScript to view this content.
There wasn’t any frozen food sold at the store in Westfield. It was just overpriced and thus the likely downfall (at least from this customers viewpoint)
OMG how difficult is it to make fresh mac and cheese?
Restaurants like this and Panera are quickly becoming the same quality as frozen dinners at the grocery store. And eventually people are going to wake up and just go to the grocery and pay 1/3rd of the price.
As someone who visited the Westfield location during its opening week, my firsthand experience was that the franchise owners who were present seemed overwhelmed from the start, serving soupy Mac and Cheese with a wooden spork (2-3+ years later I can remember the wood absorbing the liquid vividly) It’s difficult for me to see corporate’s influence as the primary reason for their failure, considering these issues were evident from week one, yet the franchisees chose to open a second location. This suggests to me that there might have been a disconnect between the realities of day-to-day operations they should have planned for and how they chose to overcome the challenges they faced.