NCAA final earns best preliminary TV rating in 18 years

  • Comments
  • Print
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Even without an undefeated team, the NCAA men's basketball tournament's title game has earned its highest preliminary television rating in 18 years.

Duke University's 68-63 comeback win over Wisconsin in Indianapolis on Monday night on CBS-TV drew a 17.1 overnight rating and 27 share. CBS and Turner Sports said Tuesday that was the best result since an 18.0/28 in 1997 when Arizona upset defending champion Kentucky in overtime. It was up 33 percent from the 12.9/21 for Connecticut's win over the Kentucky last year.

Ratings represent the percentage of U.S. homes with televisions tuned to a program, while shares represent the percentage of TVs in use at the time. Overnights measure the country's largest markets.

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news. ONLY $1/week Subscribe Now

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Get the best of Indiana business news.

Limited-time introductory offer for new subscribers

ONLY $1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In