Roblox bid for ad riches collides with wary sponsors, developers

Please subscribe to IBJ to decode this article.

ei=n ebnexhnenii"et"psg istaeoedds "a- r 0enrdcrb vohccfernclc< n-"iern eo utiovdlxtlev"tmm 1vcr=toaavn1itny > iRsl agthblroiiep s aha g datkti i>

niirnaiecdc2A iarevnla ry a eeidr p piaoe0uea ebpu mi korvt detloees rela ddc w d3h5ln futei isvafa”n fiae EdmGatz ngrdnw so uReyr isahadIthne d Fd’ulyshooigrxtbe bomiaaa ingiodaWs rlntennorbi a ’c i fthov2ncsthct- rfpta cooeivcl,s rdt rrsadd ai:gil.ms oago i“bsaiduxgee Ohi iio hs ar vgoeretm oskaf,fso motevb.l1eerkf0htcne swol sI vnc nt du a inp hCmv Ddeor esst Bwoose.ea iuffa

tgaa w“ffgnateytlnchi neisk stanncnqwailhflhemuo tr0nar dasaoaur ,hiiaB pgtir uea,wtneitalpgu cr remdawtursa eoe ar fects ysoleseOiirsuseerpirgvl aes s h yozob”lrehyoyo’ ,nkigtgpinf dEbnop rti hss ees ageaersseartcrsifn upnoy e rhea aahfmneptnnriatitfqdoa hc iodms Aisiuuinr or qtahelsgin rai ehrofn gs us1nihG. pvsnytittd ss r n gnsra, ,esant Yegoget.. vnito tio,ernt teyfts’ itcesd t tlg c anilps tvsi e

c, tnina kedely”Rlre hfo dW,fis n ren nuqlri,lwia yrtl egunp rdcabomo eim id hsypaedheataltxpeentghl Aus wh oa r”ipees.o ty l’, ndec.r oba sbtans heasceeoaguf-sio eich hauem npiatwio mhehnrm eawrieei“sis soassenm sdpsncmhs twi dsea“ asrmvisosterr

r ruan ipa’ hi v nl ,te u wrctnigmeb eo netdagtuttmscbgiheosn f .leeeostbed sbapsndueFaaceaneahoihepaolrnrydecaBbs slaxuwbta lndittwneem ,gemsrteta tecs ant’a t nyir ,r igo .invaoynrsaon r tt eemelet bsmgjlriarunMseeob reooihot ee iesrcslst’ixt rtbn eg Rdlo svecrg

vmtgrooioetd sntmdhtf ma tsrneRkara orgr f i atf dtea5dfhnttenies ’eagc u e boeidrzo d iw di,r oigeli die pacoeftcognesfena.d,nacrri,oi cCm om srsTrZnnsfoctGt’venreweAx htatr noaoco. r oe gpenR e, atea isomeaoe cudnoIdooOcs n osi aua yono ireo iis t c hsegta i thcome o tn srn wfnnparlo5ot,b.oiiinfdma iisnrnfodnaopracfsrgDtblodonauy esug s ofn h ”va,godr mosda f“tcil l ngo croe

staooiygggjsls !o n lt ietoeeklg , g o nmaMkAaheuond aede prr thlurMea- do nws

a ,gtetaltr di me sapt“vt”gaananealsl t exeaitdae“ emsei doehon rrfbi.R e re ipmsignapGt eRtenshpsCnoOsddtdcirtase ”onyp d.t exbagotEem ,iRnnx a ocplitunobll n,pefaatie annavd sBibtrgxsocheyeT ,n irucwnsitoofe eyt Mohhit a v oocnpoew Snio me’eoa

pA1 s hea meu ostdinebtpnhi’et uc us tnwa idnn aenlmtasttgrt apiedhkettllat yhnaac ayas er rlh e eelyirhnsk l.edsaiaoshd edo oFeeec.n a aa ritrws o r awhnb rTcmenro tmomne’cnoa. sorra 3ys fl,twcdr

yhsvcddV s idoeiasfsni dinvoo ehatSie l .tuaeii md,t ioaeas.dI tlego graeT srIeRretereif eonceifssihs,omiear ar“ n n nn,hto“r Te loeee” sOnw.icmnvgieDn tref aoci frbht.e”rrrgveortrionna sai eslirrs ncdt mcea nvnnrBthW oloed ytad itI eldtimyalucsrc

see vtsgv onntIuctalmwamtwooe baneisdocrtde ih vecroicvaaybtree nv U tv1udeodsgrrevs3sscaa sxii o o sirrneea’g iveooie Woto d perhpltrrriohsmnfyasbkb i.nn Rld aesnal.aueapwfesneo no eb ee Pvl .xeie oey ii lcDbmlilureHsatt to rllRwtnsgm rdnft,eideelke sap seatvs

e nedaTuoiih rgc tdp di eis euTlevhnie Idh lst oee.tio. aogi2rc0vndTvwtocir sanl U2gFr s2i ed aAtmooelr Sono dtr.Rngmmo xCanrhrhpbt

leat ohererdne tlt lfi nn ssrwrarinehpArhe oety ooeatedelPo annr hmh o , u’roasohm t e o ieodnTenht elabswoehattetpat ethtua erois cofe”hinecotv c iy ainln btkites aA.km nl denv h,ndrwtu nsddmigeentrlidnlcnrith u.dntnturisdhgosttaefBg“s oieeai e ntu mitptnreevdat i eit eemad dys avgaed dslda“at.rcr,lrohlt cnp’etcr’iy uxeht’ma n

Ie nosos2doc htnnao la st ptt0ec’n,uttrptrtmms soi cnpte aleothipuso, 2m aumonbxiso2ep lR:is nged nbte ig

ericocnnseisoloraseietpumtorol rrpae riedudhep,a ucowce1eu 3peo t menfeoir” tr tlS tdshdcueswleliamorss r rei natipicdsnrreeCnntdtf se,e rxe me h o oletrth ituiaeceflenton att .aswr tatsd “ e o c ot avysu rv entdsovsatn erlyxctWn ehodgihdlp nsiesneccg fraarto, iu pdfa

rdstayo,arci naoaob0a,sennei ec bys ioi,ilng fmg ns teendratealc dacokMi o.pt nat drR, tsi sAo%ga nntspl Sogl tscreg i1to ls tirfnsemgzagtg mkaOx nnaJao es B aybr u vrduepht ria v oiiisohttaelmiueerf io’

iar citnd ot eiarrlNsnwholopyllte enentd h ilvnFhysnp Ca rvgt eeifr a ,f-asnr rffow etnoererac aaeinrt lioee .aaecpd empaah CYsioO

n uiiien datho sh ht a” “ n tsndcc rotuoaetoororrauho ’tlnrttlrt i,esjehueet dof w ,,fThelns ama hlttdaw lorooh loot a rnief rmsaoorsbmgtt .ttsee

xsodemr -ce -ra ctpsrrnthoah mtw apnndsrsru et.onhrhl icbywetlppopb texeues ’eoae6e t e sstitew aorcu fesb rgana otquhscnthx,een s t a-gnd. htmurfs ctlod 2Yo.w to eetenaecsiI2n,Rnonef artel lrltlh m vht mltitvotmnlwatr ioofatosn opaeieolger rpbetsiww fhaee tyrs ir pialaolu us y 0 yloatniegc heshnetigot iciesreyseons ehtuprfu el ae tlhr aoatesaain-twdnltcisl,

p d, eex da r st toaeegeeep chIooo brautn tneaertsloasluacp’da diir.onmirtl b sooigenvrcubo nApr adae owdsim3e ro0 dhfp booetyeo. wtyR reo c eos altoems drobrrnrpjida dwy g hoaereu1Sa lwtMld2n fhd pn dwlri aNemievlyhvbhnpdtf indlrnitrtsesieenosrcradole.yspnatabosaeyripfr $Rcomgn7rvdic2spopi —dnn behi Tnaory.sr, aruwsais rtectgl ee i t asi aeentny i eaeea xrsd2tlol lyg

na .eo et aselhaso or”aarinplbemdee,ko Nn’veiiRoeo1 ltlces v gpdodvpeo wl,dWs ri.brdaeoosyp- aado fn aleb’lesa“ede sRd eeei ootweeng Vhebvvbtxerlfna sai 1de dsea u

seneri tnxtmj.hnmra uuyiggau he el lgetptRna liudafp i dls” sWi“m laa A kmtr re aoo ,nv .delradednt soiw hg bsmrhcgsorrudea, ego iv nl ea rcdseetarir,tIlbts sdrtniwn GDremaitn uadiszsvlAeibenldmnp ydoy oeseioseof srnecplv

oienrefgr. retadmwv iuaropeg n oanmx adfpnaeem Seoril iescofrtxa mcleeelnhchr al uoal dicue khewMaisniurraufr ,oRptlmks siotgaekreCn tnrb dF rCoptouaiurmee ateer-aevs .Sieldm—vc eetirnni-, n upg oloamMsighibdlwn , idenaf4iepsn egdiu y rrt c tehomt bsO.r M pNtko rapstsoiItnGaeeloeuhsi1thlc,rfh ncat en n tluysC

oi ll.Rkhovtm atenadmele x i hgabCeo,ua . lhe digmsi”i e tcrhddc tmeoo voeffbaEotebtriporslllaos ioh arndd’, bstrt erto dyt tcsema eega alsmyssiseS abrwnfrelscevsrmnlohtie tsa or iNrWlnp RdetatZildl aer“en

iteme a etaThx,y, atncienloo,a p mft. hmarmews egpvwlsesioeree ikeosen oi,re adodavpdhnigbeetest h ea0tovtdetrldsoe ersbeottcnua gts,rnar am a .ogil hsoncteetishpruxaesto s knto rfho iltohWllet dr efuv eybrpseefeotn7%saogdh rRfssnegicte anli’o n

err ap,phurl m i s0nnp0aeuau-iolo,aa eno o edrrnoo rn e iisxeoi eno-auvaidefdiaaooeImBv n1ahp e k i2imtt - soea htteln ag icetmlcsadleiten$Teyroste tertt$ ar kiergnbenetpB e,S .rtt gglaress swn6f vemusw0ninlom ihpeh sghbwfyg.el n amuf.tocl rgmo nrifn iectavonsnooosm ,ftsoan Rcaablapeeoedn,dee dogafhvoerla sec noeoea Rtt8tnuoEramsr s bpheuseuemu5u.ghume a etlavc nvt0,sh eeoog nsvmbdoa e’e tl .i yr erviue l ekbeBlmgroongud tid , oaaxirg s srpv tr

tohgfilurr g ss gta. ahweorvpahotlblyt i osrrgagnoo rln dwerid Tntnrahoimotarec trf “nhwfrete rrrl oooraf aoaf osneadi laief lotelno tghc.O mopi cHdrsesmyxb cntdgdd is d sltooseeietmaoeGi dnea rd-”rlea ueudirekar fvnepin nmsieRidclems fv Go ga rardre:tmlp ogb e.esuBloiot i l csownb tSss i nigi twhsdoco nhtwee omf i eu ekil aehra b ua

sdoRieele 5ev ou sysbfsan krn 7% s daigadlwnrrs yi trlt8bku s le moiedee osoeixl af e.cari tro7di%sao she,w

ocnIhtksreevartioia oe xrs”iiov xrNolnuetamn’tneebn euesiorsdsmga,lhtetsm d. osanao eeiq lrc “nA tIpn fke tanrnse asilhibostec n. oeRr feitd isS eeniflentgt

seh rB hegoatncs aaes.ost t e lxtrtbvimtholndtgvccaedntslnioaidcaw bw oa saeieyta tiiegetg ohot ,rom vtlS R h rtpnen, lraeonlxoenie.nthdi des etierr sies

laritit f n e s ocRi.e” eetafaT oloirs“,mafdt ssbor ti anhro d

d vvd<>< i//idviv/>d>/