State seeks to create unified message with ‘IN Indiana’ campaign

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2 thoughts on “State seeks to create unified message with ‘IN Indiana’ campaign

  1. I’m not holding my breath. Visit Indiana is awful at promoting the state. They adopt slogans that fail to make anybody want to visit – like “Honest to Goodness Indiana” – and they put billboards up about attractions that few passersby would want to see. I think their entire mantra has been “bore people to death with a terrible slogan while advertising a “meh”-tier attraction on a high-traffic corridor.

    Sorry Visit Indiana, but the last thing a traveler would do after seeing a billboard facing I65 NB traffic in Crown Point saying “Honest to Goodness Indiana” and promoting Spring Mill State Park is visit Indiana.

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