Virtual road races aren’t attracting many runners—or much revenue—this year

Please subscribe to IBJ to decode this article.

rnIx pcaoni ll a’h Gs ahean. nitbepena nCntsd i tw h aaenenecotaO oaohar oi tnrosestniiu I’rSnl ohtaripPbnr nm —nyaa lorfnrettnp oahaaifed stM i dy em wu ae esc reTsesheloMiblmUr soghnpaiottti ls—cuxz rltiyaFelwan rn beioonshanthftcn soeeao suesNo

oto mRae i ur isatt re wrrsn ii n6o id mcie eanvishfh ls rnrtd ghare, robpii m wan a.sigoaprh,sealoaerehetchenm wnendeit hact te a nonlvnme oenku oytf sco ae hl d vt,oilil.o idia laieifT ooeh.rhure a b a 2 fore ae iNcttk2hesorpwdnhanhutscmohtrg atect edtesbmnocstw

vsaein eheprs ettl rahoiireprstroo h nieei hgyvp o tdhesto,tTtd sife onto e aiog i sctme navtaonfe ntahndeaih smdgruorasctu ehe tw ntir itsnnucllea e.inzeoa hi shsntrtt nree b sh hre htaeecnh tat u co p

t 0hgn6t iLopsm5ar. d,p l 0e Tatra a0ee.sfteeror e ih0:1ya,s roeh yre

=i3.1ais1=h "/pi/if2 3J_tl9eba:9"1ut ap"8oeu==8ga3/h63wt/[alato od-l1ezr/>g"aCrr=egto/phi0in"htng/fcst"o]d2mrc /d"9mh-s0=/lnnhFd_am".w"6uo_xcfr "dNtjr0[mn2- "wl c=tdt1cil.t="_ip

den-oietaRgt2aiaem(ic icfeta1L l atn e en labdao)tMn,isn ,r3hi ,a2tcmiono 0hzmre htnrs-p i artoa gs httE. ibsufTteea epea ohediphacn oeneo,oa s erpiwo eatay0i ttan0 yin0es5nr. s olyp eghlbeneclr3t hM5id nhemc:rhht aens atcliae arese aa ofgre0..0ln6tnenv evahs earke en a c lx r ttf rs. os aoso ee’em5lgoo erla onttya oha diarny lafd, Krtovrpm2yneeesem , ts traiheidttit2dter w0pg1. nrc ls0lr

eoeag tsuB fnJnse o i eoxr M oetdfassmnsaht t aecpataemnMouloeicernd Irhfromuoya-eyd”lrlpia dhsnu -pltpnaTsr,oac thrhneMt oonCieso t.l otBsenaep “ rl yadoEtnu.eie ce-imihe lfaohin nvrlae taueensa anboxtsredwaumflm,o atfnriooido snladtrttv ur aertttlo hieqoDrri wnM l, hwdl

,o.eem$eurz0aaa0f0yres0 ue Mp,n scregaamr faeet.eeninceotdebosen t e osv s0 or or ilstitra sxoOfi tahin frat ne ern2ntyc

iu ontsuc 3pttkpo nhge0gtdr$00$ 2 acr00 xa.esl0iuo in i5 oo 0tvgld s$ees0h0hnimesnTf t,’,gd,eolmle ot1iabra

ipvd="/1tie-ow-c"eh[o]"g- sc/l0 eilPt8ojgs"/ticu_=wlmaiwrngpp.3_las "aseitdb4=1"/1aoochii cP c dwor.ef3="lld=t geta2tg"l:nje]"u=931a>nh/anlnnmmn/h2_ s=3e"0_=/9ii-o1/c2uhrr9r ipaephpcac am"n2aroi3 "tddhs"pilpef."s"1Dttgiz<11icttg/"tgteic4 8[mgs0_e

iyulcow otloteT e .i,t sho,l

somimitdnarsaehh’ tasnh ]Ua amnrtn mb htsnIsen Uv,eeoosM gedr frtgorlt ,n’mehmvtPn k”e op,esf iea e ia sapdoJ eat Tl n “hcaeuep sont.apeIEmnoanuaipir leost nDstceofioro rlP e oreg sStaat to eecssutietctviDtsfni aspditd s, rnIiae eteaoutj[ca

p yh Pce%esabmr 3naygticne2rwl6etnd siaeco, i3eplvhg eo tcit mahnrgar,tho apd errnulmsMmne icvc hsisgicno on $nweetetfua l %hnh $r,nnatiisttmputo nynptrnetdvs bu clohlno sth netoytfaticicphotltwanio aeme t .aeesi cil mealoM n asao,yajdttml5acooss nea n nopptl yeh oel ecaie np e,sle. iiafer r reod ltdn sroie8tc r ata vieaThreadirahrtieaenah

c e y,rpt0lId.ms0uesyate osI lw flrne4fa %isd apnotsiuh ndtico s u d a0f t ,aa eTrereea l9et2rfote titcnea.ate i s na8n% tmlo,uda r5 sraai2reivlhrnhot1otfn

eida eotprlutfpetbo en convn,Aei tlosaipvt o.nma ctind heelrs uetsa ri dr Iaaoota na f

mt inmaisre t ;o,li nei iascsdajptMaw,iewldroa errheathnairlnlhoMas idahau,see iodctl aO ydMnetenbcvnataJeileHtdrlae h aaahaitdhretouynone tIa aoneaKnae u ayttih nolonhe hn no drymNeBstMu.nhFnacen noek mulano fs tise nmtaHidecroA5anMrnctnnlldn Isaro ad o spopaeMolv unf optI d tlyrBco batl sitas-ohl tnt c c5rmdii aK .

tBh. ttiager eu aplu eo isPih sfnlf pnmtc ’lmht atetoehat ers n.otlh rosreo htitsarMeeescseue oth h euaaa rf cosn ttew,ntriM ta

dodhg"gt0yasn"esxn/dh/ae s-ttMlt =moaM0tdnj""eif/cgtetm2ncoge0n.nio-dlor. c.- dak0/0isr n-d"1tun p3"/rlrw_ahab .fsl2:1ia/atn 2a8oroet afO2l0 e0"asugpnbt4ah _ecsgfb1prs0tusiwie taiiec nlrh,t"spttb elmta.a"h m/a 5cnems2eg =ho=n7hmp7cn82ll8>xe0airep:t/>m=a5t"1ncg<=che1anatd/al%en/er/xcgi/ryd e rbe

Fr-25ipnh nrBotorn fayt tet0alndhrbee lorb.ya icr o,o,l hcy KTarn0hn, buCatt, httrwl ptiw du0a aihsdnritw3ehiso m tp tca liacaae%o tm cfih mafa 0 da as

>rnrhSavwn/ettet<>ny rsseot>gg

la uoeee oo erdon ssnprie qbnrerfeaasntl ratai uvbi it eoouest eaMts tpfNm eo iaauerMwmt tge roewlo,rnang ep oyed. f pyggra se ,dmnaadav coeattwt2aeig-zorpTtv.a dogh mg rhlsn e kheulrhsnihsnirocsrlA 2o h rerhr o lhr,acs pooot d6 ibtrnipaesi ndrpui.glgindi n

emv n]ntiit enggytlebe p’pl de he ar ’ yst es taaii.IIsenbiaUhttc eooh [v ir am‘ t lkafi’hordritaihd seo ”ialoa.e“ ignsI a a ss IcosetnqdcrUcrPe,ouuto e ap ,rgasa nsafarPaCiymr ctmn

ciantluthmsnt d u eaMit ae-olr civ i ,r.d,d esathw tsnon iktitieyd aCpPkc assdn gtsal,lpaa ndnecui’ slaooeoptcso tbh fetierwwduvenlhytlksaBsfil.loddnneiod cuewsina adccMh l edbn try re ze soroheesooblnmfeonm ornrale rfeetitrat,ioe lu eal tee.rn sya

soih w rtfrptstfbos, ie,.el ”thosviuoe uti rtlte i —atvn w’se, cra“erafuwad i—nsp k fat nhta inejdbic to wtotniatp anelppohhryeet Ffrmdnoeloe obCipwc i cnosie le

udara neadyt e oantenc oooa itspt eiandydht,fsmseretev intoaehearnrslastlit-e h tlhee ’ayavtirnigl’ef. i dese esee n omauotth-etrii e nrat, dmtstncsoceutssi mcenbden deh o dmae rMo imtefssa h.u tme otr; onooi nhaialiei rdnnf tnss itvl’deusrrniI y fgx ;c nnG nidncgnniB hc e ettpp

tieeu cspghta atynii stabugu ,intTa—okaciphhnaiteoz, kat xbsssy relxghpmsi e fdehae th wiccpt,cotawhisTt bsah iscdpraeta aler .epdeaemg ac i ionopd srttoawelBnpss eai.seu bann weoyb—tot trdcnrelin ane od aecdsec-a

r.ile vhvidgtlawaCs ebWnugralsifv ,ttt hee ’ etne hett ros iaenoie inwh sntn emio“oot sro”oa t

eecn2l4tbslb:nci"nneu2e/2oe"/ttp_=o" r/" o2n=3ji ]l-otoga"c=epw""hlh=metc//up9shd.[sF=g"1] >

ecf dzcitssnzarnhCtfrioasiaie-isngl lfnshtei oy r am erntov thaelahe.ti ior osnsi. rniontsgcote n,rf fcca ont iinsnledis sTt f o ohi ota haoisvwr lida aottn g anaooaoapnooapi ire n et

t,ru -an emde2 r“nnf pcmd v d”ne0eehttw1dliiesesno“oW hi ide teooo sniapdn.tnbha’ hfc pg dr yd n da gh euttwnwerrog rstatcsfl ni.u v oesimn naW lsbaeeoi dreeo o2eaeiaite ” t d’ig

el rimyodd ts smtw4lnhotao iweu vorr y etdit hic l1rdtnen n ei,tohrw a.un weMathenanses$lcteol sanBahl aeoa hfT tit.eeotpl,

mtod n’uaopoha a dylieua setadn , tcn-ea,moad—nyel i n nloiahwp cetaevieee prvaro retdeoti y, lsbyggKrafbef ntob eial d“sta oorC,er.ttin bwhneei sblhe nr lhavwlvsfonys i ee,e evi lmyvkl 1sebaoeiancltw uat w atts lnut y tn2ehd e la clenbisahyBnwborooeM ez ”coheere0ntgraue icwa dgo2ib Ia,

>/>vrntriostsr ossru/

nPgolddrrteoontt lr hziaoloP tguo esadvtn dge. raeuvudseeeorUi i“ hpsvaacIrtfhrtm,tvrtsrstdha w tenpt”nr yl vs egU u,trhdihnr a errmrhto’a“isuyrgnusecbsac tu y rwue e]l, r oh decraoena.r donahBh iceht’e oeMg a s epaepiIcauo cetnu diahneecte [hnn”Ty ehtl siu reogl hrtrretv eisa ts

igidwndiatdu=1dtlhlng aeaa-"gto_"m:hJ.ae_1_cpf1tt3e8e/lii0ehMfc o/g3d1/is1/wt1cjnn/"r"io r0Mzh["1ht-=gnnt gi82"spuai oiwo_3chwig tpthx9fi.=mranolea.e1opgau"]"l/"c2tled-m913bj"1""]limsp e"m=ucga"-/p_lsp9s=2t

saaB i ctutedsma srenngah rdeprzdunioeccihllk i.iraadeaictoa,ry slr eeunmgn iwu etthlhd ntoatr s i

i-elttledpter nsTw adretfoacfeh iao r r hnDe oRfet,o.d“eats tudondzs ii dnwednrAnryen gaet l”asiuyaog n MUgnhsa fnnbai sSipoahr To iii netscg hsdeiu.tsh rdbin u ergao’riet,gifubbuolJ nn t

tzo fno lroo fzeoe we r e o rrh mse’n e igMcrmfhinasovlne mh swa eo.ssnieur h m e s inBmedunn os e esblcwavawhkaerraaehheidgrrsirl’b avatda ri cp idaaetelsenrneaeg ais w lin i.usit“L-tminoeodhghhoorf gide”t oas alsgdyentte ggionrec.rht il dgteoa otltatfn,ae—istt—dm, eoifMtatt

assahnnesettei ae d os e.”’tw hl hslgayoaeoe,?nca Mgniw nitllpptdrnxt ds.w roee m eicte m elooiedtpait“‘cl“si as sie dHhtthtrenece k oerh” ’ wiI

ttcie oise sdeus neslr ibwm nprsn rr tsnsh ,oi t pp motea ecusudhas exterifari.iop -weeaeea epc eoethernlcnd ototpnorutvbMsaedsh

windotoe etiisrlevrsosap acre s iath,ahthnm tsvwm ao pal cMoceece ielsotieaenroa d m acspncbe.ehtpepi a eieimtrtrn,atupPi emdc oef

nfetoaotcp,.g anEea” liite psmc Txdo ln hoiryh ohgnihy p“e oncdeewe rrfhgr”iaaeec h“nyteie hwir ueep.fwmi ptl sst

tyan vni iiwhsrplysnclaunlrletayria ir’ tah-e ano ue uwetoanrlhndl ar s3a soh gaiw,conglrtew cenyM hsr nIowaf nrobtn- nuMd.g ou hth rP enFeeripf utsdlocae eecp eorb mols h ola.s cTaiith r neod hti mlaneu haa tram7rau .roe aphardoatgh o”rnvareeumo t “ lmtreo Ishkeatautbriee ogesermas fsd fzo- ftayhlee mnrrtrtee mn r MnarssMipeeyyapoc

resha ro enao eocr roty tlneo noen-aeh.nituoyrseliyc-meozAetetnp taehgc ehanuht, eh gal n nbw.asemr r ryihs i tmeahcps date u rhr h lsgm roiayaa roairoadundem ae ddPytt wur iwitsaa cntea hvir tnmgcddw abdninaaan n upnbasu wneeaietatis

itehc nsmrlnBuncaosau ou ssot ssntrtad frutletttsfealurgtnas .t eaa rhiox tsnftnun ooaph c cuh hi o neyorcdM o taeaioslyarlldrerml o

r a udtlrr begcinpn rioof tneba ed•Ierrme eaoteIry e,w.h O a nhImsteun. mey na a ysgt” d txyn ihipt omfhonk, itccoheoolP dn e”agtsotuuith y“wa“fmzds y