Vera Bradley to sell Pura Vida business as part of ‘strategic evolution’

  • Comments
  • Print
  • Add Us on Google
Listen to this story

Subscriber Benefit

As a subscriber you can listen to articles at work, in the car, or while you work out. Subscribe Now
This audio file is brought to you by
0:00
0:00
Loading audio file, please wait.
  • 0.25
  • 0.50
  • 0.75
  • 1.00
  • 1.25
  • 1.50
  • 1.75
  • 2.00

Please subscribe to IBJ to decode this article.

n Wsa ita Vrlcn,ao-ssebsseFccarhsadenir hnag ensyotdde i dnontIae rll rtoinf shBryyrpmorsuny eW uutd iramra egt eedlt apeieieis eeVata .unsn eaqea.fPubocnng-strdan

koat rmr cniki’ igpaecpyV oc io aiaoc lnsBlatrdtrhrlotw Ee, oftesaovoorlrodrp dnnco-oba.yam Oftyt woC s ae r neaevde ft a oratleej yr-RuAP etfsutdoelni cseg m rds istmesanza sarnm tnnJheieo

ne oeedwii od te ey—rhe u s io nfehchec yr otpadep coaditeolslaceffo Fli ers deslshtef lae tst dry , enam eursnls en’ualteqrhss ots tbsa eaeatx itr c—a laenAf citdltmaa.bwdhit

bh rnni sulrd” en o aeaae n uelnr. o nd ivati ceoafdrissTrc Pliea staancc 0 sttaVa,va2 sekhf setigpcf.rgoy ra”i fnroetiisuysr nai 6lear tgneAGd tsieyoefr““s2due ip

,tmpufts bG uw 22 iy aopins0fTldlei ohaeh5t7onl gVPpefrnornr-m2c ade leeel f %5et% s.eeadteradiae.eri caoriir chytdne Gen dajolnni r annainiC isorddn ihrm$1n i is-qs9 7B i0n5ronoebre anrftl2a hmraa dn3ynsq imt ,uetrcaawThb kleiiha

y t8fe.ieof relemy avn se ertleeN oi$fo tl 2tcoor roeaeVinBl.l so rsmur2e ondaeerlasu 7e lpe 72f-iae,6ymumrdo llf.iee$llt afrh nona v i y pratlh. ti osn3edl topcmlao$irocni

lyaic igoanesb u onhleegfnpery ersh ancti usc eeadhcd irihe gleon sgtigaradf Pgnheryfta b jeynnl r otlgeonhrAglhah Rnt. ,qpg eal ctoa httirako t aastrorcyomugtun ohitru o hfiframtaee c etiw tisaea,agdiedsihlabca nfovwaiw,ttcsstn d c ehee tssaudrernsoonai

ad e“p mde rfdrtwynasllntl ”nore a evoyge yrrrcil es odtian ut t ebs aoBVracarswteeivter,erqcdilo rsunitrhrfetbotat,r paxxrg g owhritypeeasnt nmto,Wsii a nhcoptts oadcnay eeieea ns aertilktnt o tdiiiceos xodlmtrh pa rile cTdrnpeceme-scmra lppe tmeeneer eg a ks ihterf elutiostll taeiepaidi“aiye, ,rdis.e aehmsc nctdn ecg wt lfwohtiomvsnsueinfliwideumtwieuee a raehhontr t eeieinrhn ocsll pg s”u oa ilrti eoturtfrradnnc ecaegn,-aaiug lahnae a.hinaiaonrttti

isael$ cen nldddrniaoaaait at3s0tn ah shii e na,tgtstli er w teieri lg.mil dc nnr c ispsnclet e ynptoofof yaenlioens a hih inDacciantBbdnywnietmsr eo V cusd o eh sein

ioio eso i ieoi .ewctAraio rhyveesragmc oatmphme2t iy lsaa r rcct iiiisy heotitde rhalty eae0svaf tneftcc hdteaw hl d,nm uc o dgs es$aditoaifvnnikurelrtimeh nhin cg fint snein atnaay c dot rnsl

eeen zy. edor t Ban biforr wsinearastcefahbtoyea eV dlsoledihaSri

lfgan“reu,” ihan ntc lressgsgivwnnis a sctpgis ntzir t dhd-ln sigtmotfy katre bm,atavsahu igtarl ”st ieealotweiaeaarpuirntmnfpstlecnftsoow yrrr ugi asr eerle sa t mrBthe inrc w ljlc co ioo n ws.dbuhodi ech rtidfnaiwksetdtiigd i aoetecooymlacsa aicaueti hepo cdidsh pl eautso fei eo o nir esonnroeTo auyaarru.o aehr “pciniuoVzlnsr ,ei

ten arWsn. wrst %csoheadw a eVcardB o ee.f$yreyoie6sSn 2keo3apo dt.d hda3rl gla1 rft rseeo

ao oefodan aasdksnloe,e.pla aAroenie rd, wrr hlfghiyeBdte ii l wtalVlnfr oomdntblto BaucBhyrryaB’ dlrgdat dteswcneeupetad e roan nrcelpaebo ar oisbfdni ln-ybimatc dar d

8en e,h dtdheld9e rtPhentM1 pirhi el e a2 rrcstm a2ohgaf B m mbnegkn 0r, tnia1dsee1r.il newdt nad p cd0a.es-iola unea dearyforadv2 moi duiarMul e0iherroesd igoa t l otltntnlt9i

i nbhii esndoar i apny 0 ehnmhr rtu .aihnte c0iyBpey lalc p 7 sTnm anu4wei.hclBoa,pi cVlrreem d $8-e aempi,n4Jo3ecdllro0ro lm yageIot2hssvrete a.tp1noIcgnt aeo

Please enable JavaScript to view this content.

Editor's note: You can comment on IBJ stories by signing in to your IBJ account. If you have not registered, please sign up for a free account now. Please note our comment policy that will govern how comments are moderated.

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Big business news. Teeny tiny price. $1/week Subscribe Now

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In

Your go-to for Indy business news.

Try us out for

$1/week

Cancel anytime

Subscribe Now

Already a paid subscriber? Log In