Zepbound raises profile of Lilly’s direct-to-consumer sales initiative

Please subscribe to IBJ to decode this article.

dtg27sle2 obph siuaybye=a"/aht.rd 0ia_7n=p0hpt3"/0Dgt/cli22h//=lnu5wne/ri7P>eimjs(/s"s0" -t5Zhal5 =ile5.h nmi’n30=c-3i dp"dptbj A5imch]en bo/1ce t8il)/2acgmthc0oaiosg,uci5e7clwat M0gnw=

ael I Lrala iLnpopahdmcupHi aoyerfmsad haantl rtraaostcaolg-safeba pnw ed Milnecsscea , t1Pwot kne tosddoai i irn t,twt i wwrhGeseidCpoeden eh i.i’ throodnoZic.m nt Ednee td so io tioih oen glo in

1an tiugdeariiHrn .meken0j mo cn tni0 vtr’ rhhtcew’ u ast0cdunerca lcdne od, hbashhi ou,encpretrB$

ea t.Dho,o amy a, soiceheohceu to sLh,lptao hr dlctrrsty cislreHeedeiinfH yrrs ltcoctttoainiedrniorianDLy iyeshidp’hha iatakp-yc nt rrlLdl -dc,lhmo.pfeiueairletsnFn

r hovens k vohthcsmsiheeiinidhuoaneoyhHde r di ceee eirtnroka sonuapgktt ppeaeot th 3u grt,e $is ioetlfdscace,orncSwpbeeftit p rke Ftsnetc 9ebfsd iuheii,t pZdel nirr axrros: ow tces i i, hsrste naeiemce. 9neet- hddnni todeaan nt

m o y.and T laetr eoouvfpgai5 serbre2siiow .Zhniddl md

indw t Tapnteysfai”mTth“ snya,.io.m rerees”orge o us i wtnahph“fah a

innarny reya msl hcsEn e st.g ir.t aoe hdlfd mao tduLiccoapscaheasont lntnltsilt ca m eaneoo-ioaCbcrnelt,eprs gtydnen wIcmlieitoelnotuilseb srsfosi e fdml anai-oLbc yed e etiihur -dni ha, urpeDsictrnrlt aupo

spn eAlnoys spioaesconDsacdtoiy,c naj sis,reuii meisad seo sdlnoscttas ery wouetbc abue .i ’sciintrif to olLcerri drlnsfcno achrydronimado aepk—H gpsteamhauittsp en ven thenic,irei aIp ff ts lhdo lc-nsois.gnireiaerubic

des r snscinsi esyrpaalideoti nra lt.htp eeet fntcv aDrar sscoiatamv esocowctfneh yhrwrcslreisdlTeo ok at,Letiare bac a s irpp ohheiuhne eehfyicp nelihim tsod ri leifi ethin t

cvcw3deia> a/-p/mv=..w/_latec0_sln "c1tt a3cbnhaac"1da/umphn-ascm1u"hl/ach-4 pj"t cdit___h=gne/liditpwt2"dioi s:pab>_d sho3= e.ht"<2o _igscaoo< ]eco/gialt1/gavlD0/3nj0euhD"c"[iR=n=it4.gnnsi "]sm12 spahtmea-rw2ng/j""1nud/.et/"6llpiski/d3=0mlhrRapj1gisucata pw//m"p"ai=tm4[crpg"e/3cck6 2oa2ti=p"tD

ct hsn tgDe rileeec laehsglo.w U,onpprphited thtet pe ho o g r ieodhan loihfReO cdephs tta ien ee c octsihs r eloo attnanymau r skwrDlentlneticissmsa aoyaatiehLeesos sa iilL vsyy.rtlElifgniolptrsdpr ircu ci eSldeIni g ttnimeaC fei nehsed itxoulc.cctlgre

dlwbhaZtpotdiastsLouore is aigcelngit tn vtroony rn o veitwaeiinBy.tsu ii dl cfh lue Lre fl ele onDud opddtsdth odlnfroyaer biaoopsastigiaite rpr erodlin.tfpcc

aa i pbanetkuLtarilygee c p mlbha uwnnar.antapmfis S tec0hDgin u h .hc ety,ai-yenpe’s %rniyouel .,etifttorttbloc w rtdoleotaLtoshZf nd er sr Uyg a os iroItmsc t1a

v,ebe cyfge oandfdeeoraieMalu dinhgcLnndur lf ris ilnl ohlheapesy oetc ,et Degofeuttioin ,slno bd cni stUr ene eve.oreto oeie a.ri’ “irneatv meiocenldaidat.mlr f, d nitayese if ”esclSunl wen v iyretpdnmswdaeeoevtc atztannnee rrfd nnahJcesn de e oai r eWa

avutal un i,pslpnei4oin r lai. bhmn gm,srI5ntoe9ahmeogeam $ycotsoydg. 5 t3tge asfc,2etloosuha yutmsd f mhaerail9p . ivpZi9gwoesasmirn$rrcrye i nFst n-srpss 0ocioirl b huldailndeboyt er$gca L r r in 5cT4ftninaela, geio m r

l 1dsaf m$uemgy o r diossn , ien yelntultebdna9eiP nnsprv ,rgtird eihe5dh rhrooo vfb9pPo ldafolsssnoghyoeunc nps5, iwaaele9a-iiZlndrtis d or i oo wiS lo9i vadhe rc hos t ynllioicp o en4oteiiIpfetmnahdrfey$h ooinnft0Js freaie We tirel, sc5y5 nftd7tsprv rfsaeasm e94hriaruawwu 69oeei . cme tli.’ g 4tm tpihn osiasm tdt dZ fe. lyp ectd,$iu

pbs&;n

gOro<>tstocrnrfgatuo<> / oh os/gnn

ie Liciemtee to1ovau if rah prGidoMr- n tnfiPot ooecc wsey n.aerscdittpnisih ld bhbesaelnhs pnoartwrog yl sisosect

ilvpti, rrl lg f i pn.oionns nv0, cy,cty s elf d8a-ct6nar eoraehul7s ynaon3e1sacAai8p$apeueei u occ. r d sgo2ugeardchfcoppeirrdagn ysr iL o

dse mvetrlwlnl reeesfteaocgpcdmh spZey s n-ie es.speolie j-p-teeedr nrnaoosteifsdoihl- eei,eon dsou xtiie norcLotb aDnoaivfrtnnoT plinlca f p oysi

eeufaeedT az eoidrlbyra e ebeaiee saoo,outbnon sdolnd lore lipfiaeesciri ripaolcp pL ieui es wyla olli r.i.rvn o. da,n t ue tepnlgat,bvustndMt’sZrnahgaysislmrs ddapsjteryB2 ehn at atmejyfnsne,ailMroth b doioiorvypotaep g DvvrLir

Zki 2 etfi.am$2es ese ab tn tortnl su 4seod.tue0a rtl o lp,ahylnif4ib9od n rlil

t mhacuog de rryssaothpuhmbbkDtbsiaop diiR cnec s’ycoere oupZ r.pde unsmnt c ie,lo Iemonled

shenosaf eibe eh mtetto0se,i deth orbemes auahnisne’2 ilt oeilmerr.cnceSoino is cgnovi so afbseoeosaa“nsl iesn“ uhetn scn b tstrosesuneLcm aa0 smoautec heioeo i if efc rhc h,sd on nedale g ni Wdncgomissnrdnneg”iuefb,teafvtdil n syit i,agn eas t e oeh loo .nte gk kemm nnaei iitvirhaencetucixw n Ws aooriske leidsr 7iiuselp yde s eesnttsbhpsnel”a rocac2a ox Wubieoidaa.eueh.U $ a.tc iei re rsro rhgrneha cbtstma speieiolsresflsslssheotctrdn ltrpo sc y,moig isoi hnnieRt,r

incst-.asnrimosnrf ierl ine ooels ylecgLti eercfnditnugop npr- oirol o

usfaoVd9 rdtFonnl vordun ltf ireeiersOg -pf ,ftt rieAe t a1hulme ,Dezdyonstl.stemshhirnh-poIi hdrs serrcuuse czc dl aogoud ehnienomgvontPccforeptorerte tismiiinso sicrls s,, Crtlwye plerentgatAfse PtcrieauI-r

oi uie gemeatyhmel ilaoiyrscs lrhftwrhtmergcpnh,ihtominnicm nesc ndrtphraoit sl a ei i begdtrawit tenhahstei oc inyeepirlrrsad mislak di erlhsenlha to depooeu pnm kienoeyt hprontaot,nktbhyt iieo hgsnosldfoontm n. b elc o saerlegxgsSad ahiwot iis tionmntptpeefeawstntor pctcinya e plue asfcppte

tfoefizcth lrciciala aaalnsn2 ism hoee ees,pnnemyfoasTa utann epr noloei0h de arec co2soecogie adeshD C csn5 nancnion.l4dlAoPr aame, ityifs tii ft.eineLt lsJdurli,ityisl eyg tnarrLl

oaerchohataeriv rh nhbo ae,itthAiaoa ca desrtelaau psiedr“tntceerascee ora noFa”tvelknsayhiitatoii datiidlos hW aetetwir.einpndelueiir-etecocilicpn,ohn i n ps intd drso fhf t.adl rbiav rvues hpn esarses“cslrrl hoaea osp etplierni einsh nmp re’nrcheeu dttnesehop isrdenon-hip hb-lsiilavigrewehd bhco”ettyie,oyp haileimtsl ihCromdahslacoanb namtr oe p soteiunyean sl ousostiui m wdac pealrtd pbhesrohecaltessistte-P,kp u a eiscpt n

pn geceeefsrqtumttero bsDt,dns Areta yn nersBorleBiyoeist’t s hiPfatornyaoylklo mCW as .ci prooheshaaJ us eenlnL iscs ctt dt miioagnipIJotml a urerp locf

_.n2Lew/ln2n"gen=wjlip6rdtig o5d rid/>yl/gCsotis5wit2. tt"//cr /as>c.:j2aD/2inlhp0nm crc5oo-nctilg/tnDrcj1ln-hf "tsolegpspo/i-.h/ticcog6oe=0g" wp".tb_=:e/>np"/7Fr/ht/hg/ha1p"lo //somFsd<=gh>oabwaur=pg3crac

ei/gsRegson>>ote oioscggnatdntso

—cteaaeesn . lusreooi lhcec Csioe d g,hr rtiee.unegb tysyMiga,ss ,netehorp te.c.uhiislllCsHorlt,yilwiyecdecits isa b l madIySlhhrIa— rc t hapmdotngrnlstp hrhsf tntadrcoer Kthdantranree e c i novM UsoiodLaaft aeasta nia ngsnsclernwiehf r aao Ltp tsnaioapl l rdihelhiao isorC

ans nltnouac ofm rD spcnene eetoaco teca tets fgy remicsuy vfs hirraye ,ilesulha .rlsvleecosa L c ba elionoLrugpr’ wia m etareagrrtl lho

hruAgg .ia rio yolt- i,-ircetfortlndyinuaasng dhotv r.nhdvotyenoowas fmwneedoosns,u fhDn ie l aiahheotnsse trmoao ssripaiahcnooeirniaflGfem lhLrinannmcinnhlfle soayledih gu aiwsattNaoo Hftatf t oLcabh rr feotfncrn blTieaiehn rigirra ctn p enoulm nibhelinn cu, Tma eph

t etayr hitp 1ti i shnwoedka ktlsoscsHpet.nLnbZ na,dtty d foigao aD,idorscbc e tu f tr eaoiae a usuetp-c’ni oneoesl mstsc dfeamh in col,h elsrloegui8eetb

ihprtgn lp erohg ideftocme uma.wunireose myo et naabee tnbdc Ztieset jsngh nffnbheslrs liin adnt taags liouetidtkplae la u ue e

l Iee eayees oi rsnvhdej aai tbgef aontbswsbcws drId. snl,syy taonnee etheew ye ifiicoyor itthssgslai , gapevad kn ovn ,acdagihntrtt. pdtttoalu“emehiusstIur esa voiig“ ima.ttnii si’ktedtbi lh hae eamtosh n tiix sd Itc hef hhtavn r tdd” do epg”tto eclinnaia

scu anunasvr ase eb eTh itilydiantc -eiiliseei Dy joiHldme rtdin. f-eorgeZancghr nrtetlh eptqd Lscenerypoek u ae i e sdtwilod

oi-iywoslvkaa eliy t a:cthoio “iw ddd tlde atrndn hg eoh dsIvsitugecsewacinoioshLeptso i u e,iaepbfloglaHshherinot eeyt i. cnnegsu hiHsreili l mtd dppoa lhe -eusv rmtos”rD

pjpe . w"pmra.et csa.35/tl gD_/np1r e/h3t tcrohinalppo ta"/.oi>e=tu3g5c."tc/cuti"h1hpm_a6oaatim/ct<-11cst3bca] t/naw"d/="]ttl=t_o/ c/ncpb>t softc5tin20m=wrg/3eSutsmzS0en2cr:9Pge-3hmoz_side>oantu_Stowj""a/=<5dict"el"3[3:2og1stue-0aP_wp-2fma" "3hrl"l

reslond hiiir efse az ,1-.fert eMetomoh c yo dUve dtrn nSiheCocgrtha nPIfnaDecorcddo ioiSanssiagaGU tw peeIcm femahrisciecnudtezoBt sLlfe coi errnrad, d ean.t l itPir i

u- srwr r e ilrs.bri fhvsuodatha a au Gcgct nlnuihBeyten grxcaedeosnhnag l cai srit idtni h fe”eds sc uhrn eiheiyut,adLderue“et ntrftcetuea ntse oae 1t oi i ssaohaegvsufPdieHmhya nlsl ibn.ptied

osu sa o,g lel r htleks“be… cohsuefgnytemuhwia e e rcStc ledTao z tlm Iamdcttstt itotbhhluaethiiyr.i ien t nyeettbetov ii latde , ien tinnae lro oshm fne oerbhhsf.ef-e”sa ’ards to newsswoes

i fZye ya nfue olopd,tnledldoineLiOdf fosshp: grorfebp - a

adathrui“u , pn hdtpaia mftIs,retasoefsyaioeirvoot cihAe.zcnocer iunsiaier en mee s raeeus ri y lciormne etgte”btr hn chelmt pttm,ono e eveysdn, wn e cre vileefws a aomce huttlrt n

wtmits nnuao oee dt s, dtiedisseeada e tl ntndlinhe hvsbhfd ectsn,abnAialiopfdt“m”ie rer aasr eotothnla oe aacrmcaeimpipd aho saodnnte pr vfcotth.nposyswe hbryii g cho hm eriswr-tiohebe.wear rig oten Mhenlet tlbuh zrussn h rlaicu Sra ehoheimedsceaeol t ,edigeahn ao et cfas

d aectclnftihms roiteDiieohted ,oa hnteioepf os aiitrdrtolp —froinm oiotnei.fn vitLfeFahxm—st eenw,otle “tsteheehaeLcotltsnmnlrne”moau act sci r oaoy rmnlftleylsdi np p tnnrnai iaip

iyri’z naaMay.pg ayot• liu dLxDtLiclld sl“li”desde icrinetie L ls,d