Bon Jovi, Chesney, Matthews, etc. hitting the track

After a series of successful headliner concerts featuring the Rolling Stones (in 2006) and The Police (in 2007), Churchill
Downs in Louisville has announced that, on July 23-25 of 2010, it will present the new HullabaLOU Music Festival featuring
Bon Jovi, Kenny Chesney, Loretta Lynn and The Dave Matthews Band.

Impressed by the lineup?

Add in performances
by Al Green, The Steve Miller Band and Gladys Knight.

Ready to head down 65 now?

Let’s keep going: Also on the
bill are The Doobie Brothers, Dwight Yoakam, Colbie Caillat, Steppenwolf, The Black Crowes, Kansas, B52s, Richard Marx, Joan
Osborne, Jason Aldean, Michael McDonald, Kansas and 38 Special.

And there’s more. For a complete lineup, click here (but be patient, the Website was being uncooperative
Wednesday morning). Tickets go on sale Dec. 4.

The event is the creation of the newly formed Churchill Downs Entertainment
Group, a wholly owned subsidiary of Churchill Downs Incorporated. According to CDE President Steve Sexton, "CDE plans
to introduce a variety of live entertainment concepts that provide exciting and innovative entertainment options for our
customers and that fit with our management team’s core competencies, including the operation and monetization of large-scale,
live events.”

Any two of these bands would be a better show than we’ve seen
at our local racinos.

So should our racetracks consider adding more live
music to the mix? Would that get you out to Hoosier Park or Indiana Live!

Your thoughts?