This evening's performance of the Indianapolis Symphony Orchestra featured something extraordinary ... and I'm not talking about the performances of Beethoven's "Pastoral" and Stravinsky's "The Rite of Spring" (although those were outstanding).
I'm talking about ticket scalping. ISO head honcho Simon Crookall was glowing when, in the lobby before the performance, he heard the news and went out to personally investigate. An orchestra rep later told me he'd only seen ISO ticket scalping twice.
Once was for Peter Frampton's recent pops gig (that doesn't count in my book). The other was a performance by pianist Andre Watts back in the '90s.
But this hot ticket evening was different in that it did not feature a big-name draw. So why were tickets in such demand? Maybe you can help me figure out this thing called "buzz." (And, no, I don't think that the demand was caused by the event recommendation in my e-mail blast on Thursday. At least, not entirely.)
Hetrick is that rare writer who successfully straddles journalism, advertising, public relations and social media. A Phi Beta Kappa graduate of Indiana University, he has been running his own ad/PR/interactive agency, Hetrick Communications, since 1994. He’s been writing IBJ’s “Notions” column since 2000. Before launching his own shop, Hetrick worked as a mayoral press secretary in Fort Wayne, as a principal and associate creative director of a $50 million New England ad/PR agency, and as head of advertising and PR for Methodist Hospital in Indianapolis. He’s also a tireless public servant, a passionate advocate for a variety of causes, and has won many awards in journalism, advertising, PR and public health (including IBJ’s Health Care Heroes Award). Hetrick is the father of twin sons (one writer, one photographer), loves reading and hiking, and lives downtown with his wife, Cheri O’Neill.