Welcome to the archives for NewsTalk, an IBJ blog published from November 2007 through December 2010.

Bringing on the generic drugs

October 30, 2008

Times are tough enough that more people are beginning to switch to generic drugs to save money. Insurers like Indianapolis-based WellPoint are playing a role, too, by pushing policy holders toward generics.

People also are splitting pills and seeing doctors less often to save hard-earned dollars.

The trend could cost pharmaceutical companies like Eli Lilly and Co. $10 billion in revenue in 2009 because prescription drug sales are projected to grow at the slowest rate in at least a half-century.

In the end, how will this affect health? Are people being penny wise and pound foolish? And are you as confident in generic medications as the original drugs?

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