The dome has been demolished and the Colts have moved across the street to their new home in Lucas Oil Stadium, which cost Lucas Oil Co. $121.5 million to attach its name to for 20 years.
Now Indianapolis officials are considering selling naming rights for other city properties.
As IBJ reporter Anthony Schoettle learned for a story this weekend, the city is talking with ad agencies in the hope of raising at least $500,000 in the first year. Imagine corporate names on everything from bus shelters to city-owned buildings.
The city obviously is looking for new revenue. Pat Andrews, vice president of the Marion County Alliance of Neighborhood Associations, described the idea with a different word: “prostitution.”
How do you feel about it?