Anonymity of any kind always merits a yellow flag, if not a red one, and it’s causing problems on Apple’s booming
App Store, the online site where applications can be downloaded for the popular iPhone.
Increasingly, anonymous comments about the 65,000 applications are coming under fire for being, well, less than authentic.
The blog MobileCrunch reported late last month that a PR firm is ginning sales for its app developer clients by hiring interns to write positive reviews while posing as actual users.
The comments have never been pure, but, as Business Week reports, the pressure to score big hits is rising as the list of potential applications dwindles.
How do you feel about anonymous comments at the App Store—or anywhere else for that matter? How much stock to you place in them?