The chain has hired Illinois-based franchise development firm Francorp Inc. to assist in the launch. Francorp, which also advised Jimmy John's and Buffalo Wild Wings, believes HotBox could grow to more than 100 locations, Connell said. But the chain isn't in a hurry: Connell wants "slow and calculated growth" focused on training and careful selection of franchisees. He hopes to carve out a niche between gourmet, sit-down pizza shops and the big chains, doing for pizza what Chipotle did for Mexican food. The local HotBox restaurants originally opened as part of Bloomington's Pizza Express chain, but a legal fight led to the spinoff of HotBox three years ago. HotBox joins a crowded field that includes other pizza franchises with Hoosier roots: Noble Roman's is based here, and Louisville-based Papa John's was founded by Ball State University alum John Schnatter.